Unit 3 Establishing Business Relations 外贸函电

Unit3EstablishingBusinessRelationsPointsforAttention建立业务关系的信，通常是发信的一方在通过一定的途径得到对方公司的名称和地址，并经过初步信用调查后，向对方发出的。信的内容一般包括以下几点：一怎样得知对方公司的名称和地址二自我介绍三阐述写信的目的四表明建立业务关系的愿望并希早日回复。获得客户名址的途径：1.参加交易会或博览会2.国内外的商会，商务参赞处或其它的商务组织。3.贸易伙伴的介绍4.代表团互访5.市场调查6.客户自我介绍7.通过银行8.广告Letter1Embassy:大使馆Pamphlet:小册子Catalogue:目录Specificinquires:具体询盘Letter2Inthemarketfor:要买Weareinthemarketforwool.Findamarket:找销路Wearetryingtofindamarketforthisarticle.Seller:出售的货物goodseller:畅销货Letter3Forward:sendWithcostchargesonourown:费用由我方承担Assuresb.ofsth.:向－保证Letter4Thescopeofbusiness:thelineofbusiness.State-operated:state-owned,state-runDealin:handleDealexclusivelyin:独家经营Toacquaintsb.withsth.:使某人熟悉或了解。Covering:有关的，涉及…的，包括…的ThesubjectcargowillbereadyforshipmentinafewdaysandwearelookingforwardtoyourcoveringL/C.标题货物几日内即可备妥待运，我方正等待你有关的信用证。Pleaseletushaveyourpricelistcoveringyourtypewriters.请寄有关打字机的价目单Letter5Withaviewtosth/doingsth.:为了Takethisopportunity:availourselvesofLeading:mainLetter6Requirement:n需要（常用单数，后接介词of）需要之物（表示货物或需要量时，常用复数，后接介词for或of)Goodqualityisthemajorrequirement.质量好是主要的要求Wecanmeetrequirementsfor(of)walnutmeat我们可满足你方对核桃仁的需要WordstudyimportexporthandleExercisesI.1.specializein专营2.uponreceiptof一收到…就3.foryourinformation供你方参考4.pamphlets小册子5.beinthemarketfor想要购买6.awell-establishedexporter信誉良好的出口商7.withcostchargesonourown费用由我方负担8.placeanorderwithsb.向某人订购9.withaviewto为了10.acquaintsb.Withsth.使某人熟悉11.theCommercialCounsellor’sOffice商务参赞处12.establishbusinessrelations建立贸易关系13.underseparatecover另邮寄14.thechamberofcommerce商会15.onthebasisofequality.mutualbenefitandtheexchangeofneededgoods平等互利，互通有无16.artandcraftgoods工艺品17.closecooperation密切合作18.lightindustrialproducts轻工产品19.importandexport进出口20.acatalogueandapricelist商品目录单和价格表Translatethefollowingsentences1.YourfirmhasbeenkindlyrecommendedtousbyMessrsJ.Smith&co.,Inc,.inNewYork,aslargeimportersoffurniture纽约史密司有限公司向我们介绍，贵公司是家具业的主要进口商2.WehaveobtainedyournameandaddressthroughtheBankofChinaandunderstoodthatyouwouldliketoestablishbusinessrelationswithus.我们从中国银行得到贵公司的行名和地址，并获悉贵公司愿同我们建立业务关系。3.Wehavethepleasureofintroducingourselvestoyouwiththehopethatwemayhaveanopportunityofcooperatingwithyouinyourbusinessextension我们有幸自荐，盼望能有机会与你们合作，扩大业务。4.BeingspecializedintheexportofChineseArtandCraftgoods,weexpressourdesiretotradewithyouinthisline我们专门出口中国工艺品，源与贵方开展这方面业务。5.你方2001年9月2日来函收到。我们很高兴告诉你，你所要的商品属我公司的经营范围YourletterofSeptember2,2001hasbeenreceived.Wearegladtoinformyouthatthearticlesrequiredbyyoufallwithinthescopeofourbusinessactivities.6.遵照你方要求，我们正寄上一套布匹剪样。希望这些样品能及时到达，并使你满意。Incompliancewithyourrequest,wearesendingyouarangeofcutsamplesofourcottonpiecegoods.Wehopetheywillarriveintimeandbefoundtoyoursatisfaction.7.你方9月4日来函收到。承告你们对肉类罐头有兴趣，并考虑试订。WehavereceivedyourletterofSeptember4informingusthatyoufindourcannedmeatsatisfactoryandthatyouconsiderplacingatrialorderwithus.8.为了使你对我们经营的产品有一个概念，兹附上一整套注有规格和包装的活页说明书。Togiveyouageneralideaoftheproductswehandleweencloseacompletesetofleafletsshowingspecificationsandmeansofpacking.WritealetterWriteareplytoABCco.withthefollowingparticulars.1.AcknowledgethereceiptoftheirletterofJune27;2.Agreetotheirproposalofestablishingtraderelationswithyou3.CommodityinspectionwillbehandledbythebureauconcernedinShanghai.Dearsirs,WithreferencetoyourletterofJune27,wearegladtolearnthatyouwishtoenterintotraderelationswithus,whichalsomeetsourinterest.Togiveyouageneralideaofourproducts,wearesendingyoubyairacatalogueshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationandmeansofpacking.Quotationsandsamplewillbesentuponreceiptofyourspecificenquiries.Aswehavenothadthepleasureofdoingbusinesswithyouinthepast,wewouldliketoinformyouthatourgoodsforexportaretobeinspectedbytheShanghaiCommodityInspectionBureaubeforeshipment,andnecessarycertificatesinregardtothequalityandquantityoftheshipmentwillbeprovided.Wearelookingforwardtoyourearlyreply.Yourfaithfully.