餐饮企业ERP分析

VIE-9800-97000-802-581Croatia'scompetitiveness–challengeEUaccessionRolandBergerSymposiumProf.RolandBerger–ChairmanZagreb,September30,2003VIE-9800-97000-802-582ContentsPageA.StatusofCroatia'scompetitiveness3B.TenthesesfortheincreaseofcompetitivenessofCroatiancompanies9C.Conclusion48Thisdocumentwascreatedfortheexclusiveuseofourclients.Itisnotcompleteunlesssupportedbytheunderlyingdetailedanalysesandoralpresentation.ItmustnotbepassedontothirdpartiesexceptwiththeexplicitpriorconsentofRolandBergerStrategyConsultants.VIE-9800-97000-802-583ZAGREBA.StatusofCroatia'scompetitivenessVIE-9800-97000-802-584WEF-studyconcerningcompetitiveness:CroatiafarbehindWorldEconomicForumranking2002Source:WorldEconomicForumCompetitivenessreport2002/2003USA1Singapore4Sweden5Switzerland6…Finland2Taiwan3Germany14…Austria18Estonia26Hungary29…Lithuania36……Slovenia28CzechRepublic40…Latvia44Croatia58…Romania66………Bulgaria62……Haiti(lastrankedcountry)81…Slovakia49…Poland51TopcountriesAccessioncountriesFollowers…Lossoflotsoftime,uptonow,toimprovecompetitivenessNeedforimmediateactiontocatchupwithaccessioncountriesVIE-9800-97000-802-585Croatia:Nostrongsustainableeconomicgrowthsofarafterstrongdipinearly90's1)BG,HR,CZ,EE,HU,LV,LT,FYRM,PL,RU,SK,SL,SCGGDPdevelopment[%comp.to1989]HungaryCzechRep.PolandSlovenia403060801001201308990919293949596979899110907050Croatia000102Growthsignificantlybelowit'spotentialMoregrowthnecessaryforcatchingupGDP1999-2004[%comp.toprev.year]5.24.03.76.52.81.51.42.22.93.5-0.93.82.93.23.74.43.50.9-101234567CEE1)Croatia9900010203p04pSource:BankAustriaCreditanstaltEUVIE-9800-97000-802-5869591807787836065707580859095100-6.2-4.6-16.5-20.3-20.9-23.6-24.9-22.0-2.5-7.0-7.1-3.7-25-20-15-10-50Internationalcompetitivenesslow–TradedeficitismainconcernAdditionalinitiativenecessaryfornewgrowthpushReducetradeandpaymentdeficitthroughbettercompetitivenessIndustryproductioncatchingup[%]Tourismstagnating–overnightstays[%]5173848330405060708090100Trade&paym.deficitgettingoutofhand[%ofGDP]9900010203p04p9900010203p04p991990Source:BankAustriaCreditanstalt,MinistryofTourismPay-mentdeficitTradedeficit199000010203p04pVIE-9800-97000-802-587Financialpoliticsgood–HoweverincreaseinindebtednessCurrencystable[HRK/EUR]1)Inflationrateundercontrol[%comp.topreviousyear]4.26.22.32.42.11.66.99.06.65.63.63.31.82.52.24.91.31.3012345678910Budgetdeficithighbutdecreasing[%ofGDP]7.67.67.57.77.57.44567891011129900010203p04p9900010203p04p-6.3-5.0-4.0-8.2-5.2-6.5-10-9-8-7-6-5-4-3-2-1099OvervaluationoftheKuna?AlignbudgetdeficittoMaastrichtcriteriaSource:BankAustriaCreditanstalt1)Yearlyaverage2)PL,CZ,HU,SK,SL0CEE2)HREU00010203p04pVIE-9800-97000-802-588GovernmentdefinedadevelopmentstrategyCroatiainthe21thcenturyGoodinitiativessetupleadingintorightdirectionStrongimplementationeffortnecessaryforsuccessGovernmentalprogram–Selectedkeymeasures1.Financialconsolidationofpublicsector2.Taxcutsandstrengtheningoffiscaldiscipline3.AttractionofForeignDirectInvestments4.Supportandpromotionofexports5.StrengtheningoftheSMEsector6.Flexibilizationofthelabormarket7.Privatizationofpubliccompanies8.Severalreforms(agriculture,retirementfunds,healthsystem,publicadmin,etc.)9.EU-accession10.Decentralization–strengtheningoflocalauthoritiesSource:WorkprogramagreedonApril9,2002VIE-9800-97000-802-589ZAGREBB.TenthesesfortheincreaseofcompetitivenessofCroatiancompaniesVIE-9800-97000-802-5810TenthesesfortheincreaseofcompetitivenessofCroatiancompaniesIntroducestructuraltransformationfrombasictovalue-addedindustryReducehighgovernmentalspendingratiothroughprivatizationEliminatescarcityofcapitalandincreasecapitalproductivityEnforceentrepreneurshipandstrengthenSME-sectorUpgradeinfrastructuretostandardEuropeanlevelsExploitthepotentialsoftourismasthemainservicesectorAlignresearchanddevelopmenttofuturetechnologiesProfessionalizeeducationalsystemandincreaseeducationalinvestmentsReducebureaucracyandincreasespeedofpublicadministrationprocessesReducetheunemploymentratethroughstructuralpoliticalmeasures12345678910VIE-9800-97000-802-5811Thesis1:Introducestructuraltransformationfrombasictovalue-addedindustryVIE-9800-97000-802-5812CroatiashowsanunfavorablesectorialsegmentationGDP-segmentationbysectors2002[%]1RelativelyhighshareofagricultureIndustryinneedforrestructuringServicesectorinneedfordevelopment70.169.263.14.56.96.55.324.321.926.723.48.260.1GermanyAustriaCEE1)CroatiaAgricultureIndustryServices1)BG,HR,CZ,EE,HU,LV,LT,FYRM,PL,RU,SK,SL,SCG1.12.06.7ConstructionSource:BankAustriaCreditanstaltVIE-9800-97000-802-5813IncreaseinthecreationofdomesticvalueaddednecessaryIncreaseaddedvalueindomesticproductionandservicesGainnecessaryskillsfastandconnectinternationallyforsales1•OnlyasmallfractionofthetotalvaluestaysinCroatia•EventhoughCroatiaofferspreciousrawmaterialandbasicprocessing(e.g.Slavonianoak)Example:Croatianwoodindustry–ValuechainForestryHarvestProcessingProductionRetailTotalvalueCroatiaAbroad(e.g.Italy)~30%~70%100%Capturemorevalue!VIE-9800-97000-802-5814Thesis2:Reducehighgovernmentalspendingratiothroughpriv