译林牛津版高中英语模块四Unit_1_Advertising教案学案练习一体化

1译林牛津版高中英语模块四Unit1Advertising教案学案练习一体化学习目标1．词汇：advertise，share，persuasive，product,service,promote,place,intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach2．词组、短语：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,comeupwith,3．语法、结构：directspeechandreportedspeech直接引语和间接引语4．技能指导：1）readexpositorywriting2）writeanadvertisementanddevelopanadvertisingcampaign合作探究WelcometotheunitI．Readthefollowingandtellwhattheyarefor:1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6p.m.,fivedaysaweek.824-3174between4and7p.m.2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,parkwithtenniscourtsacrossthestreet.824-2723or823-0236.3.11a.m.to2p.m.completePastaDinners$28.5Tel:[phone].Tent--￡35Nylon,blueandgreen;lmhigh,120cmwide,190cmdeep(fortwopeople)PortableCDplayer--E60Withradio,stereoheadphones,case.Nobatteries.16cmx13cmx6cm.Weighs2kg5.Save25%2Allmen'spyjamasII．Wehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告),andtheotherisPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.1)MakeitpossiblewithCanon.佳能数码相机广告2)Thedailymodern日产（尼桑）汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly.德国汉莎航空5)Thepowerofdreams本田汽车广告6)MakePovertyHistory7)Likenoother索尼产品广告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代的选择。——百事可乐12)Askformore渴望无限——百事流行鞋13)Impossiblemadepossible使不可能为可能——佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs：__________________________________________________________________________________________________________________________________________PSAs:__________________________________________________________________________________________________________________________________________Reading&discussionReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.ActivitiesanddiscussionI.Learntodesignsomequestions，expressyouropinionandstatetheviews.II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.Wordsandexpressions3．研析：词汇1.sharen.一份（报酬、责任、权利等），股份，Ifyouwantashareofthepay,you’llhavetodoyourshareofthework.如果你想得到一份报酬，就得做好你该分担的那一份工作。Sheowns5000sharesinthecompany.她拥有公司的五千股份。3Childrenshouldhaveashareindecidingwhichsubjectstheystudy.孩子们应可参与决定学习哪些课程。Vt.tojoinwithotherpeopleinowning,using,ordoingsomething分享，共有，分担Everyoneinthehousesharesthesamebathroom.家里的人都共用一个浴室。He’ssurewe’llwinthematch,butIdon’tsharehisfaithintheteam.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。also又作shareout,todivideandgiveoutinshares分配，均分Hispropertywassharedbetweenhischildren.他的财产由他的孩子们平分了。2.beusedto,有用句型：be(get)usedtosth;beusedtodoingsth习惯于（某事）的；ShegetsusedtoEnglishfood.她开始习惯英国的食物。I’mnotusedtogettingupsoearly.我不习惯起得那么早。[相关链接]：beusedtodosthusedtodosthwoulddosthAcomputercanbeusedtodoallitsaccounts.电脑可以用来计算所有的账目。Idon’tplaytennismuchthesedays,butIusedto.我最近不太打网球，可是过去常打。Weusedtoworkinthesameofficeandwewouldoftenhavecoffeetogether.我们以前在同一个办公室工作，并且经常一起喝咖啡。注意：usedtodosth表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。usedn’tto否定缩略形式，usedto也常常被看作情态动词。3.advertise，vt.做广告：为…做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销1).tomakeknown;callattentionto:引起注意：使变得著名；引起对…的注意：Iadvertisedmyintentiontoresign.渲染我要辞职的意向2).towarnornotify:告诫，告知：Thiseventadvertisesmethatthereissuchafactasdeath.这件事告诫我有死亡这样的事实vi（不及物动词）1).tocalltheattentionofthepublictoaproductorbusiness.做广告：引起公众对产品或企业的注意Weadvertisedthroughthenewspaperfortheproductsofourfactory.我们通过报纸宣传我们厂的产品。2).toinquireorseekinapublicnotice,asinanewspaper:登广告：在公告，如报纸上询问或寻找：Headvertisedforanapartmentwhenhejustarrivedinthiscity.在他刚到这个城市时他登广告寻求公寓房4.recommend,vt.（及物动词）41).topraiseorcommend(one)toanotherasbeingworthyordesirable;endorse:推荐：向另外一个人称赞或推荐（某人或物），认为其有价值或合人心意；担保：Theyrecommendedhimforthejob.他们推荐他做那项工作。Herecommendedasedaninsteadofastationwagon.他推荐了轿子而不是马车2).tomake(thepossessor,asofanattribute)