WU 供应链管理的第一本书

DanielWu(吳崇文)11-20-2002盧舜年著頁數:296ISBN:9867892577出版者:商周出版日:20020909BookSummary(ExtractedbyDanielWu)DanielWu(吳崇文)11-20-2002供應鏈的運作效率可說是企業組織執行策略能力的具體展現，對於提高並保持競爭優勢的重要性自不在話下。產品從概念設計開始，經過製造、運交配銷，一直到銷售完成乃至於售後服務，需經過許多不同的處理流程，這些流程就現代的商業實務而言，通常也代表著不同的專門產業，必須仰賴不同的企業共同完成。例如你我身上穿著的衣物，從化纖、紡紗、織布、染整到成衣製成品然後運送到零售店頭去展售，中間就必須經過許多分屬不同產業的企業分工。所以在供應鏈中的各環節，事實上皆需仰賴上游供應廠商的準確交期，下游企業體基本上可視為上游供應廠的客戶，通常上游供應廠為了客戶滿意度及降低無法準時交達的風險起見，直覺的反應是設法提高成品庫存水準，依此類推，當供應鏈體系拉得越長，整個體系中不是為市場需求而準備的庫存累計下來將頗為可觀，根據經濟供需理論，當市場供過於求時價格自然下滑。最後結果要不是終將成為呆滯料，要不就是在市場上降價求售，而這兩種結果都不是企業所樂見的。這類的低效率流程的衍生結果將是高庫存、交期延誤之間的惡性循環，起因皆是供應體系間的規劃工作不確實及資訊不夠透明。AM(OrderDesk)PMCBuyerG-BuyerVendorAM(OrderDesk)PMCBuyerG-BuyerVendorFulfillmentDistributionManufactureDevelopmentProcurement任督二脈SCM(Development-Fulfillment)DanielWu(吳崇文)11-20-2002SCM….FromStrategytoCompetitivenessStrategyCompetitivenessProcessTechnologyOrganizationIntegration(TheRightThing)(TheThingRight)BacktoCoreValuesHowtocontinuetogrow&profitDanielWu(吳崇文)11-20-2002SCM….ChallengesareintensifiedFastChangingdemands&MarketDynamicsHigh&MassiveCustomizationCompressedLeadtimesinallareasShortTimetomarket&shortProductLifecycleFastChangingTechnology&MFGprocessesHighOperatingRisksFlexible&QuickResponsivenessValueChainIntegrationformarketopportunityGlobalCompetitionsDanielWu(吳崇文)11-20-2002SCM….FocusonIntegratedCoreProcessesAM(OrderDesk)PMCBuyerG-BuyerVendorAM(OrderDesk)PMCBuyerG-BuyerVendorFulfillmentDistributionManufactureDevelopmentProcurementPlanningProcessExecutionProcessEvaluationProcessSCM:以滿足客戶需求為目標,針對從生產地到消費地間所有貨物商品,服務及資訊的儲存與流動,進行規劃,執行及控制等作業的工作流程.DanielWu(吳崇文)11-20-2002SCM….LowInventory&GoodCashFlow(P46SCMBook)降低庫存增加現金流量精準的銷售預測有效縮短製造前置時間增加有效產出減少不必要的購料成本讓產能盡量優先生產高利潤的產品OperatingExpenseDownBusinessCostDownCashFlowUpProfitUpDanielWu(吳崇文)11-20-2002SCM….FromValueChaintoValueNetwork(P57inSCMBook)MaterialManagementSupplyManagement,MaterialManagement,DemandManagement共創價值共享價值DemandforecastingPurchasingDemandplanningProductionPlanningMFGinventoryWarehousingMaterialHandlingIndustrialPackagingF/GinventoryDistributionPlanningOrderProcessingTransportationCustomerServiceSupplyChainManagementPhysicalDistributionDanielWu(吳崇文)11-20-2002SCM….RootsofOperationChallenges(P84inSCMBook)SupplierMFGCustomer交期難以控制品質不穩定性意願能力不足缺乏決策所須資訊問題狀況不易掌握產銷協調困難不順生產排程經常變動現場績效評估困難現場生產進度不明產品量產不夠成熟設計變更難以控制單位之間權責不清協調不易決定太慢銷售預測困難前置時間縮短交貨交期急迫不斷變更數量(追加減量取消)交期(提前延後取消)規格(lastmindecision)產品少量多樣生命週期縮短DanielWu(吳崇文)11-20-2002SCM….長鞭效應VariationsGrow需求的前端是鞭子的握柄,而供應的尾端則是鞭子的末梢,當鞭子揮動時,從握柄開始的波動會一直累積至末梢,讓末梢的甩動幅度最大.同樣的道理,愈接近需求的前端,其反應時間就愈快,需求預測的準確度就愈高,反之,愈到末梢反應需求的速度就愈慢,需求的預測就愈不準,因為愈末梢受到的限制因素及累積的統計波動就愈大.不只需求鍊如此,供應鍊亦同,愈接近客戶端的下游,對於原物料供應的能見度愈低,統計波動就愈大.這些會影響反應時間及造成庫存問題.DanielWu(吳崇文)11-20-2002SCM….ProblemsinSupplyChain(P187inSCMBook)Poorfulfillmentrate(Shortorder,Lateorder)HighInventoryforMarketdynamicsPoorvisibilityoffulfillmentinfuturetimePoorreliabilityandtimelinessforcustomercommitmentHighInactiveparts&OBSShortofmaterialandlossMFGcapacityPoorPlanningtoresultinresourcewasteandhighcost(Overtime,highlogisticexpense,doubleprocurement)LowcapacityutilizationandhighMOHPooreffectivenessofplanning(highworkload,moretime)PoorCustomerSatisfactionHighOperatingCostPoorVendorPerformanceHighMaterialCostDanielWu(吳崇文)11-20-2002StrategyPlanningSCM….NeedQuickUnderstand/Response千金難買早知道(P86inSCMBook)SupplyPlanningDemandFulfillmentFactoryPlanningDemandPlanningLogisticPlanningSchedulingOperationalExecutionTacticalStrategicBuyMakeMoveStoreSellHoursDaysWeeksMonthsYear+VariationsGrow!DanielWu(吳崇文)11-20-2002SCM….IntegratedCoreProcesses(P99,113,123inSCMBook)運籌惟幄決勝千里DemandCollaborationCorporatePlanningForecastNettingDemandForecasting-Top-downforecasting-Bottom-upforecasting-Lifecycleplanning-EventPlanning-DependentDemandforecasting-ConsensusForecasting-FlexlimitForecastingCustomerDemandPlanningFactoryPlanningMasterPlanning-inventory-supply-MFGcapacity-logisticsAllocationPlanningProcurementCollaborationTransportationPlan&CollaborationSuppliersPartnersOrderPromisingOrderManagementOrderFulfillmentLogisticExecutionDemandFulfillmentSupplyPlanningDanielWu(吳崇文)11-20-2002SCM….AdvancedPlanningSchedule(APS)ChallengesinAPSforEMS=服務業當客戶詢問能否接單時,是否能夠即時回應?接下訂單後,能否更準確的預測交期?能否縮短整體製造過程的前置時間?能否有效減少原物料,在製品及製成品庫存?是否能預先警覺可能的交期延誤?是否有可能導致交期延誤的問題列表?能否提高生產資源的產能利用率?能否預先反應生產資源的負荷,並加以平衡?能否根據不同策略決定,規劃最佳運籌方案?(P165-170inSCMBook)DanielWu(吳崇文)11-20-2002SCM….CoreLogic&StructureofAPS(P180,189inCSMBook)SupplyChainRealityPhysicalinfrastructureBOM(Spec)MFG/ChannelmodelsLeadtimeCost(MFG,Inventory,..)Constraint&BusinessRulesCapacityConstraintMaterialsupplylimitationsLogisticconstraintCustomerPriorityBufferstock,Min.lotsizeMarketDemandInfo.OrderFCSTCustomerOrdersReplenishmentordersMat’lSupplyInfo.On-handinventoryOpenpurchaseorderPotentialPlan&scheduleMFGOrderPurchasesuggestionDistributionPlanCoreLogicofAPS•Synchronizeresources&alertpotentialproblems•Planandsynchronizethebalancewithmodeling•What-ifsimulationforoptimizationDanielWu(吳崇文)11-20-2002SCM….DynamicValueChain(DVC)CustomerFocused,ProcessCentricValueCreation(P140,150inSCMBook)SupplierMFGCustomerSRMSCMCRMB2Bi(Bi