淮阴师范学院学年论文格式要求

学号：xxxxxx广告英语中双关语的应用及其语用原则学院名称：外国语学院/文通学院系科（专业）：英语一系/英语年级班别：08级(1)班姓名：王某某指导教师：李某某2011年6月10日淮阴师范学院学年论文中文题目，20磅字号，宋体，加粗，居中黑体，小三，居中;根据自己情况选择此处时间统一填写为2011年6月10日此处横线部分请上下对齐有所在系科选择系科，文通学院无系科则选择专业淮阴师范学院外国语学院学年论文1空一行ApplicationsandPragmaticPrinciplesofPunsinAdvertisingEnglish空一行AbstractThisthesisisbasedonthestudiesofsecondlanguageacquisitionandmanycurrentmotivationtheories...............................................Keywords:collegeEnglisheducation;genderdifferences;teachingbygender;genderequality空一行摘要本文是以第二语言习得研究的理论为基础，并综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失.....................................................................................................................................................…………………………………………………………………………………….关键词：高校英语教育；性别差异；因性施教；性别平等空一行1.IntroductionWiththedevelopmentofglobaleconomy,advertisementshavebeeninfiltratingthrougheveryfieldofthesocietyandhavebecomeoneoftheessentialpartsinpeople’slife.Asaspecificpartofadvertisements,languagecanexpresstheideabyprint,radio,TVorInternet.SinceEnglishisoneofthemostwidelyusedlanguagesintheworld,advertisingEnglishisalsobecominganindispensablepartinourdailylife.Inmodernage,peoplefindthemselvessurroundedbyvariousadvertisementseachday.AnAmericanwriterwrites:“Wefindadvertisementofallkindseverywhere,forexample,glitteringneonsignsontopofhighbuildingsand英文摘要的正文部分：TimesNewRoman，四号，1.5倍行距，段前段后0磅，两端对齐。摘要是全文的浓缩，主要讲文章写了什么，长度保持在150单词左右。TimesNewRoman四号粗体；后接冒号。关键词3-5个，用分号连接。中文摘要的正文部分：宋体小四1.5倍行距，段前段后0磅，两端对齐。字数保持在120字左右。宋体，小四，粗体，后接冒号。宋体，小四，3-5个，用分号连接。中文摘要和关键词与英文摘要和关键词要在内容上保持一致。TimesNewRoman字体，小二号,粗体，居中；固定值18磅；段前段后间距均选择“空一行”。标题式大写。大章节标题：TimesNewRoman，三号，粗体，顶格。标题行的行距固定值22磅，段前段后间距均选择“空一行”。正文字数2500个单词左右。正文部分的除标题行外的其他内容：英文段首空格为五个字符，TimesNewRoman四号1.5倍行距，段前段后0磅，两端对齐；英文句号为实心点。TimesNewRoman四号粗体；回行留5个字符。页眉：宋体，小五,居中。页码居中，采用1，2，3，4标示。淮阴师范学院外国语学院学年论文2longmainstreets,colorfulpicturespaintedonbuses,pamphletssenttoeveryhouse,advertisementjammedbetweenTVprogramsandradiobroadcast;etc.”(王燕希32)AdvertisingEnglish,asanappliedlanguage,hasitsownlinguisticstyle...................................................................空一行（大章节之间需要空一行，小章节之间无需空行）2.LiteratureReviewBelongingtophysiologicalandsocialfactors,genderisoneofimportantfactorsthatinfluencetheeffectsincollegeEnglishlearning.M.Miderfindsthatfemale’slanguageabilityissuperiortomaleinalmostallculturalbackgrounds.Chinesescholars,likeYangChaomei,ZhangBinandDuCuiqin,whosedataanalysisandquantitativestudyalsohaveconfirmedthatamongEnglishmajors,femalestudentsdomuchbetterthanmalestudents.So,wecanobviouslyfindgenderdifferencesinEnglishlearning.2.1ThedefinitionofpunEnglishpun,thewordwasfirstusedbyDryden.Theuseofpunsinthe18thcenturyisconsidereda“decadent”intact.OxfordEnglishDictionarydefinespunas“Theuseofawordinsuchawayastosuggesttwoormoremeaningsordifferentassociation,ortheuseoftwoormorewordsofthesameornearlythe.........................................空一行（大章节之间需要空一行，小章节之间无需空行）3.ApplicationsofPunsinAdvertisingEnglishPun,afigureofspeech,isalsocalledparonomasia,whichcomesfromtheLatinword—paronomazein,meaning“callindifferentnames.”Punisacommonlyusedrhetoricaldevice,whichisalsoaformofhumor.Advertisersusethepolysemous,orhomonymousrelationofalanguageingeniouslytomaketheexpressionsimplicit,humorousandvivid.ThereareseveralapplicationsofpunsinadvertisingEnglish.3.1Punonhomophone正文部分每节开头缩进5个字符位置段前段后0行大章节标题：TimesNewRoman三号粗体顶格。标题行的行距固定值22磅，段前段后间距均选择“空一行”。中文参考文献插注:中文作者1-2人时（姓名空格引用页码）。如果作者超过3人，则只写出第一作者的姓名，再在其后加上“等”。页码居中，采用1，2，3，4标示。淮阴师范学院外国语学院学年论文3OxfordAdvancedDictionarydefines“homophone”asthat“homophoneisawordthatispronouncedlikeanotherwordbuthasadifferentspellingormeaning”.Homophoneisinadvertisers’goodgraces,becausethistypeofpunhasahumorousandlivelylinguisticstyle,whichisfullofappealandcangivethecustomersanimpression.Theadvertisersarealwaystryingtheirbesttomakepunsonhomophone.Therearesomeinstancestoexplainhowthistypeofpunworks.(此处不留空行,小章节之间无需空行)3.2Punonpolysemy“Whiledifferentwordsmayhavethesameofsimilarmeaning,thesameonewordmayhavemorethanonemeaning.Thisiswhat………Withtheaidofsomecontextandthepolysemicwords,italwaysproducesliterarymeaningaswellasconnotations.Thiskindofpunalsoimprovestheeffectofadvertisingexpression.3.3PunoncompletehomonymCompletehomonymmeansthewordsthatareidenticalinbothsoundandspelling.Thisapplicationofpunisalsoverycommon.Itmakestheadvertisementsfullofinterestsandwitness.…………………3.4PunonparodyParodyisapieceofwriting,music,acting,etc.thatdeliberatelycopiesthestyleofsb/sthinordertobeamusing(Leech122）.Punonparodyusestheoutfitofsaying,apothegm,proverboridiomtoformnewmeanings.Englishhasalotofwell-knownphrases,idiomsandsayings.TheyhavebecomeoneoftheaspectsoftheEnglishculture.Theadvertisementdesignersare…………………空一行（大章节之间需要空一行，小章节之间无需空行）4.ConclusionAdvertisementisawayforthecompanytopropagatetheir英文参考文献插注：（英文作者姓空格引用页码）。作者为2人，两作者姓用and连接；若作者3人则第一作者姓后加逗号，第二三作者姓中间加and;如果作者为4人及其以上，则只需写出第一作者的姓，再在后面加上“etal.”。淮阴师范学院外国语学院学年论文4products.……....................................................……………空一行WorksCitedBarbe,Kat