微信平台活动策划书-

1“人生如戏”——主题小咖秀征集活动策划书ZERO工作室2目录一、活动背景··············································································3二、活动目的及意义··································································3三、活动主题··············································································3四、活动单位··············································································3五、活动时间与地点··································································4六、参与对象··············································································4七、活动开展··············································································4八、奖项设置··············································································5九、应急方案··············································································5十、经费预算··············································································63一、活动背景沉重的学业使校园生活未免乏味，日常的社团活动仍然不能满足大多数同学的娱乐需求。通过举办小咖秀征集旨在活跃学校的文化氛围，沉淀和发掘理工学子的娱乐精神，并积极推动和引导学校的精神文明建设，同时也给广大学子提供一个表现自我、展现自我的舞台，陶冶学生的思想道德情操，引导大家树立正确的价值观、人生观、世界观，弘扬积极向上、努力奋斗的时代精神，提高自身涵养。通过本次小咖秀征集展示也可以在一定程度上丰富积极正面的内容，净化和提升广大学生的学习和生活环境。二、活动目的及意义由主办方ZERO工作室运营的微信平台”宅理工“，通过线上与粉丝的互动活动让“宅理工”以及ZERO工作室进行双向推广，同时又能吸引更多的粉丝。力求让”宅理工“的平台品牌化，在校内新媒体领域具有更高影响力。三、活动主题人生如戏，全靠演技四、活动单位ZERO工作室五、活动时间与地点4月18日至5月3日在”宅理工“利用图文推送进行活动的宣传。首日可占据主版面，后几日只随日常推送内容在文末出现。4征集4月18日开始征稿，5月20日截稿，为一季。以链接或视频材料采取微信后台和邮箱投递材料。甄选5月3日至5月23以一周为周期，后台对征集材料进行整理汇合。展示5月5日每周四进行集中展示，每期5到7个展示。六、参与对象“宅理工”粉丝，长春理工大学在校大学生七、活动开展（一）宣传准备阶段（4.18~5.3）1、宣传形式：1）在微信平台做出图文推送、拟定相应主题，制定相应征集体系与安排2）在各期推送文末、做简洁的宣传提示，同时在菜单栏栏上做出本次活动的相应投递功能，保持大致一个月的时间2、人员安排：1）4月22日前定出相应的主题（全体zero）2）宣传图文设计与制作（图文组）3)征集体系与征集邮箱管理（人事组，电台组）4)后台功能开放（功能组）（二）活动进行阶段4月185月20日截稿。投稿方式主要有两种：一是将稿件投放至后台。二是将稿件发送至指定邮箱，作品一旦上传不能更改。（三）活动甄选，展示5月3日至5月23，随后编辑图文推送，5同时进行线上投票活动。（四）后续阶段为优秀作品制作特别推送，颁发荣誉证书（娱乐版）。甄选组成员图文组，电台组，人事组全体。八、奖项设置每期得票最多者将联系进行一期专门的优质作品推送。荣誉证书（娱乐电子版）。九、应急方案宣传阶段中后台功能若出现不稳定，可统一由客服代理收取材料。甄选与展示阶段若甄选组未收集到指定数量的投递材料，时间可适当推迟。十、经费预算后台维护和人员犒劳，视情况而定。