1017汽车行业的电子商务与的竞争力

分类号：单位代码：10006学号：1000600S0783北京航空航天大学工商管理硕士学位论文题目：汽车行业的电子商务应用与企业竞争力北京航空航天大学学位论文2研究生：涂伟指导教师：刘鲁学科专业：MBA2002年10月31日北京航空航天大学_________________________________教研室教研室主任（签字）_____________________年月日硕士学位论文任务书研究生：涂伟___经济管理学院（系）___________MBA_____________________________专业__________________________管理信息系统_________________________研究方向北京航空航天大学学位论文3论文题目：__汽车行业电子商务应用与竞争力_______________________________________________________________________________________________选题的来源、意义和价值：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________学位论文工作自__________年______月______日起至____________年_______月_______日止呈交学位论文日期____________年________月________日答辩日期年月日导师（签字）：___________本人声明我声明，本论文及其研究工作是由本人在导师指导下独立完成的，在完成论文时所利用的一切资料均已在参考文献中列出。涂伟：2002年10月25日北京航空航天大学学位论文4题目：汽车行业的电子商务应用与企业竞争力摘要在全世界的电子商务应用蓬勃发展的大环境下、在国家提出“信息化带动工业化”的战略举措下，在我国汽车行业整个电子商务应用相对发达国家还比较后的情况下，本文首先从波特竞争力模型、企业价值链、企业核心竞争力提升与电子商务应用的关系来阐述企业的电子商务应用是如何来提企业竞争力的。接着本文结合汽车行业的特点来阐述汽车行业又应该如何从具体的电子商务应用：企业资源规划（ERP）、供应链管理（SCM）、客户关系管理（CRM）、网络营销几个方面进行应用模块的的选择、如何进行实施的，并明确在选择和实施过程应注意哪些方面的问题。在进行论文过程中我对我原来单位（江铃汽车股份有限公司）的一些电子商务应用情况做了实地调研，并对国内外汽车行业的网站做了对此，同时本文搜集了大量以国内知名汽车企业电子商务实施情况为主的案例来支持观点。最后根据我国汽车行业目前的状况和电子商务应用实施的原则提出我国汽车行业电子商务应用实现的途径选取、开发模式选择、信息集成商的选择，并且提出我国汽车行业电子商务应用实施规划的建议，期望为我国汽车行业的电子商务应用与实施策略提供一些有益的参考。北京航空航天大学学位论文5关键字：汽车行业，电子商务应用，竞争力AbstractUnderthesituationofEC’sapplicationmakingagreatprogressintheworld,ourcountryhadputforwardthestratagemof“informationpromoteindustrialization”,andatthesametimetheEC’sapplicationinourcountry’sautoindustrydroppedbehindthandevelopedcountry’s.Atthefirst,mypaperstatetheEC’sapplicationhowtopromotethecompetitionbythemodelofPorter’scompetitionandtheanalysisofvaluechainandtheanalysisofcompany’scompetition.Then,withthefeatureofautoindustry,mypaperstateourcountry’sautoindustryshouldhowtochoosethemoduleofERP\SCM\CRM\net-marketingandhowtoputinpractice.Mypaperalsostatewhatweshouldregardintheprocessofchoosingandimplementingmodule.Duringwritingthepaper,Imakesomeinvestigateandresearchinmyformercompany(Jianglinmotorcompanyco.).Ialsocomparethenetworkofourcountry’sautoindustrywithothers.Atthesametime,IcollectalotofdomesticautoindustrycaseofEC’sapplicationtosupportmyview.BaseonthesituationatpresentofdomesticautoindustryEC’sapplicationandsomeprincipleofEC’simplementIputforwardsomeadvicesfordomesticautoindustryofEC’sapplicationonsomeside,suchaschoosetheroadtopracticeEC’sapplication,choosethepatterntodevelop,choosethepartnertocooperate.AtputforwardsomeadviceondomesticautoindustryshouldhowtoputEC’sapplicationintopractice.IhopemypapercanprovideusefulreferencefordomesticautoindustryonEC’sapplication.Keywords:autoindustry,EC’sapplication,competition北京航空航天大学学位论文6目录第一章：绪论································································································7第一节：概念的界定····················································································7第二节：汽车行业的电子商务应用现状与展望···················································8第三节：本文研究的背景、内容及意义····························································8第二章：电子商务应用如何提升企业竞争力························································10第一节：概述····························································································10一、波特竞争力模型分析··········································································10二、企业价值链分析················································································11三、核心竞争力分析················································································11第二节：电子商务应用与企业竞争力的关系·····················································13第三章：电子商务应用系统的选择与实施···························································15第一节：汽车行业特点与电子商务应用选择···················································15第二节：ERP模块选择与实施·······································································16一、如何选择ERP模块············································································16二、ERP的实施方法与过程········································································18案例:江铃汽车ERP模块的选择··································································22案例：一汽大众ERP实施状况···································································22第三节：SCM模块选择与实施······································································24一、供应链实施的核心内容·······································································24北京航空航天大学学位论文7二、供应链管理的实施方式·······································································27案例：新车型开发需充分考虑SCM·····························································28第四节：CRM模块选择与实施·····································································29一、CRM的运作流程··············································································29二、部门需求与CRM模块········································································31三、CRM的实施方法与过程·····································································33第五节：网络营销系统的选择与实施·································