新加坡教育旅游发展问题探讨

上海交通大学硕士学位论文新加坡教育旅游发展问题探讨姓名：杨丽贞申请学位级别：硕士专业：工商管理指导教师：朱启贵20060115IV200466SWOTV:SWOTVISTUDYOFTHEDEVELOPMENTOFSINGAPOREEDUCATIONTOURISMABSTRACTAllthewhile,tourismhasbeenafocusindustryofSingaporeandhelpedtoboosttheeconomyofSingaporebutitisgettingmoreandmoredifficulttooperateandmanageduetothecompetitivemarketsituationandchallengesfromneighbourhoodcountriesIn2004,Singaporewelcomedsome66,000full-timeinternationalstudentstoSingapore.ManyofthesestudentshavechosentostudyinSingaporenotonlybecauseofthequalityeducationthattheycanreceivehere,butalsobecausetheybelievethatSingaporehaveaconduciveenvironmentforthemtostudyin:safe,comfortableandyetvibrantandinternational.Therefore,theobjectiveofthisthesisistoanalysisthefeasibilityandhowtoimplementthecorrectstrategyforeducationtourism.Fromthepointofviewasantouroperator,itstartedwiththestrategicmanagementofthetravelindustry,identifyingthenichemarketwithSWOTanalysis,resourcesandcapabilityanalysisandfinallyabletoachievethebestcompetitivestrategyofdevelopingeducationtourism.Beinganicheindustrywithnewconcepts,theauthorwillprovideacleardefinitionandfuturedevelopmentofeducationtourisminchapter3andmakecomparisonofthedifferencesbetweenanormalpackagetourandeducationtourandhowdotheycompromiseeachothersVIIInchapter5and6,Theauthorwillbaseonherpastyearsworkingexperiences,toprovideaclearspecificationofsalesandmarketingstrategies,operationsmanagementandhowthesetwostrategiesareabletoassisttheoperatorfacingthenewchallengesofeducationtourism.Inconclusion,theauthorbelieveswiththestrongfinancialsupportandgoodstrategiesimplementedbythelocalgovernment,educationtourismwillprogressrapidlyinthenext5to10yearstime.KEYWORDS:EducationTourism,EducationBranding,NicheMarketSWOTanalysis,SalesandmarketingStrategyandOperationmanagement,.II2006115IIIMBA19112003,21MBA2I.II.III.MBA3:?:????MBA4????MBA5?2??1.1.3???MBA6?24?SWOT:1.2.11.2.2SWOTSWOTSWOT1.2.380%MBA71.31.3.11.3.21.3.31.41.4.1(NicheMarket)MBA81.4.2MBA92.1:?()?2.1MBA101990200191120032003::2-2MBA11—:?2002-034948?200420018?2004100?20007753992000?2.2“()MBA12”2004??MBA131.-2.-3.-4.-?1.2.3.4.100MBA145.?1.2.:?1.(InternationalPrimarySchoolLeavingExamination,IPSLE)(SingaporeExamination&AssessmentBoard)2.2.4MBA152.2.1“”20151020102015170030010661029010300“”202020059009687MBA16830642511CulturalFlexibilitySchoolTwinningFund4501090003113212.2.2:1.2.MBA17Singlish-3.4.200483096200387300-4005.MBA18·3.1:3.1.11813.1.2200483096873.1.3MBA193.2:3.2.1.3.2.2.103.2.3.213.2.4.3.2.5.3.3MBA20702003a.b.c.d.31.(/)/()2.(/)()3.MBA213.3.11027(StudentVisitorCentre)123.3.23.3.3MBA22CaseTrustforEducation200491(CaseTrustforEducation)(PrivateEducationOrganisationPEO)????(CASE)(EDB)(SPRING)(STB)(IDA)(StudentProtectionScheme)200412l(SPS) -()(STFI)186343.3.4MBA23?-77%,?-?-:3.4.1:3.4.23.4.3MBA24MBA25200318045%()2003——67.1%“”4.14.1.1SWOTS-STRENGTH?:1)2)3)4)5)6)MBA26W–WEAKNESS1)70O–OPPORTUNITY1)2)3)4)5)T–THREAT1)2)3)4.1.2MBA271.“”2.“”“”3.4.5.“……”:1)-2)-3)-4)-MBA284.2--4.2.1o-o-o-o-5MBA29o-o-4.2.266:-o--o-o-o-o-MBA30o-4.2.3?1020151700102.722.33.13.63.94.24.54.95.22006200720082009201020112012201320142015?170250,000200350,00017()17000650,00055MBA310.82.82.62.42.221.71.41.20.9620062007200820092010201120122013201420154.321212121:4.3.12MBA324.3.24.3.3??-?-$5000MBA33?-4.3.44.3.5212003MBA342003,20032.80049.30019199720041110020042885200343%10:::MBA3518:?():?()????():MBA365.2:ooooooo:o-o-?-:1.(?)2.(?)3.(?)4.(?)MBA375.3“”“” 205.4supplychainSupplyChainManagement/MBA382090??MichaelE.Prote(outsourcing)MBA39200589010420053002005200483096200387200520046.98.3200520151010“”“”MBA4064261356020417831754160255758663669265259162601002003004005006007008002003/12003/22003/32003/42003/52003/62003/72003/82003/92003/102003/112003/122004/12004/22004/3(000‘?):STB6-12003-20046-120046007317650008828200231274710002002252002302610GroundZeroMBA41700DP“Biopolis”)“Dubai-Biopolis”--MBA42(1)(2)(3)(4)(5)J..L.(6)..(7)SingaporeTourismBoardAnnualreport2003/2004(8).B..J.F..(9)MBA439MBAMBAMBA44(1)EA20058CN21-1281/C,ISSN1007–368X新加坡教育旅游发展问题探讨作者：杨丽贞学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：71fb1565-5c66-4fec-a97b-9e25006c392c下载时间：2010年11月5日