旅游情景规划与项目体验设计(PDF7)(1)

1,2(1.,100836;2.,100054)[]2004-04-10;[]2004-06-10[],,,,;,[],,,,,,[];;[]F590[]A[]1002-5006(2004)04-0038-07,,,,,,,,,;,,,,,,,,,,?:,,,,,,,,,,,,(),,,,,,,,,,,,,,,,,,,,,,,,,1920044TOURISMTRIBUNE38©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,3:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,()11(1),,,,,(2),,,:,,,,,,,,,,(3)20,,,,,,,,,,,,,,,,(4),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,?,,,,,,,,,5,,TOURISMTRIBUNE192004439©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.50,,21,,,,,,3:,;,,;3,,,,,,,,,,,,,,,,,,,,,,,31,,,A,,,,,,,,,5(),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,()66,,,,,,,,()11,1920044TOURISMTRIBUNE40©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,21,,,,,,,,,,,,,31,,,,,,()11,,,,,,,,,,21,,,11,,,,,3.,,,,,,,,,,,,,,,,,,,,,,5,15,,,,,,,,,4.,,3,6,,,,,,,36,,,,,,,()1.,,,,,,,,,,,2.,TOURISMTRIBUNE192004441©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,,,,3.,,,,,,,,,,515,,,,,,,,,,4.,,,,,,?,,,,,,(),,:1.,,(1),,,,,,,,,,,(2),,,,,,,(3),,,,,,,,,,,,,(4),,,,,,2.,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3.,,1920044TOURISMTRIBUNE42©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,:(1),,,,(2),,,,,,,,(3),4.,,,,,,,,,,,5.,,,,(1),,,,(2),,,,,,,,(3),,,,,,()1.,,,,,,,,,,,,,2.,,,,,,,,,,,3.,,,,,,,,,,4.,,,,,,,,,5.,,,,,,,6.,,TOURISMTRIBUNE192004443©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,66,,,,,,,,,,,,:,,;,,,,,;,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,[][1],.:[M].:,2000.[2],.:,[M].:,1999.[3].:[M].:,1993.[4].[J].,2002,(6).TourismSituationalPlanningandItemExperienceDesignWEIXiao2an1,WEIShi2hua2(1.CentreofTourismResearch,ChineseAcademyofSocialSciences,Beijing100836,China;2.BeijingMillenniumTourismDevelopmentCo.,Ltd.,Beijing100054,China)Abstract:Tourismsituationalplanninganditemexperiencedesignaretwointerrelatedconceptsproducedfromthedesignpracticeoftourismplanningthatisinnovativelyappliedfromthecustomarycom2mercialanalysisandthemethodcreatedfromcommercialprocess.Theauthorsholdthattourismsituationalplanningmainlyinvolvescontentplanning,functionalplanning,spaceplanningandtimeplan2ning.Itemexperiencedesignstemsfromtwoanglesdirectexperi2enceandfunction.Planningdesignersshouldcreatesensationalfeel2ingforthetourists,seekfordisparityandproducespecialfeaturesandfinallyachievetheaimofenhancingthemarketcompetitivenessoftheitemandscenicspot.Keywords:situationalplanning;designofitemexperience;innova2tion[:;:],,,200472004(),200112000,19992001943,100,2000,,51,1920044TOURISMTRIBUNE44©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.