现代女性旅游动机调查

2010年10月中华女子学院山东分院学报Oct.2010第5期总第93期JournalofWomensAcademyatShandongNo.5Ser.No.93*胡小玲,张俐俐(,510006)!∀用SPSS117.0软件对女性旅游动机的调查数据进行分析发现,不同女性特征的旅游动机有明显差异并有其存在原因欣赏风景缓解压力购物等是现代女性的主要旅游动机,因此旅游业应有针对性地开发女性旅游产品!∀旅游动机;女性旅游者;个人特征!∀C913.68!∀A!∀1008-6838(2010)05-0044-06ABriefAnalysisofModernWomensTouristMotivationHUXiaoling,ZHANGLili(SouthChinaUniversityofTechnology,Guangzhou510006,China)Abstract:TheanalysisofsurveydataofwomenstouristmotivationwithSPSS117.0showsthatwomenstouristmotivationisofgreatdifferencesandexistingreasons.Appreciationofsceneries,releaseofpressure,andshoppingaremainmotivesofwomenstourism,sotourismshouldexploretouristproductionpointingatwomen.Keywords:touristmotivation;womentouris;tindividualfeatures,#∃,,,%&,,,,,,,:,,,,,,,44*:2010-05-20:,,#%&∃[1][2],,,[3],%&,%,&%&[4],,,LotfA.Pennington∋GrayDeborahL.Kerstetter,:27,%&,%&%&;%&%&%&[5]LuellaF.AndersonMaryAnnLittrell,,,,,,[6][7]AntoineZlaatan,:[8],:,()10,221:11.12.2.13.3.14.4.15.,5.16.,6.17.7.,18.,,,8.,19.,9.20.10.21.,11.22.,(),,22,,,5,4,3,2,1,(),20102,,200,182,176,91%88%,()SPSS11.7()1.452,,19~24,28.6%,,25~4446.2%,,,55,11%,,,,,2,65.6%,,,,2,100028.7%;1000~200037.8%;2001~3000,23.3%,300029%,31.2%,25.6%,,12.4%12%,18.8%219~2425~3435~4445~5555%28.621.22514.211%27.824.665.610001000~20002001~30003001~50005000%28.71923.31811%31.212.425.61218.82.3,,%&,%&,%,&,%&,4,4.264.214.154.02,80%%&%,&,3.87%3.69%%&2.54,%&,,%&,%&,%&,%&,34.264.21,4.154.023.87,3.69,3.443.253.012.952.70,2.662.65,2.592.552.54,2.462.422.31,,,2.292.041.8946()1.,,,47,19~25,,,,,,,26~35,,,,,,,,,,,%&,%,&,3.9636~45,,,(4)46~55,,%&,,,,,,%&,,,%&,56,,(4)4719~244.424.384.22,3.983.96,3.91,3.7725~344.144.03,3.963.923.883.75,3.6935~444.013.983.95,3.873.633.59,3.554745~554.05,3.983.91,3.76,3.683.44,3.4155,4.124.013.923.76,3.66,3.123.082.2,65.6%,,,,,,,,,,,,,,,:22,%&,%,&%&,%&%&%&,%&%,&%&%&%&3,3.,,,,,,,,,,,,,,,,4.,,,,,,,,,,,,,,,,,%&%&,4%&%&481.%&,,,,:,,,%&45,(),,2.,[9],,,,,,,,,,,%&%&,,%&%&%&,%&,%&,,,%&:;,,,,,,,,%,&,%&SPA:[1]郑向敏,范向丽.论%女性经济&时代的女性旅游市场开发[J].旅游科学,2007,21(3):65-71.[2]范向丽,郑向敏.女性旅游市场细分及其特征分析[J].经济论坛,2009,465(17):80-84.[3]谢江红.我国女性旅游市场开发初探[J].地域研究与开发,2006,25(2):63-66.[4]陆恒芹,苏勤,陈丽荣.女性旅游者行为特征分析及其动机研究[J].资源开发与市场,2006,22(4):396-398.[5]LotfA.Pennington-Gray,DeborahL.Kerstetter.WhatDoUniversitu-educatedWommenWantfromTheirPleasureTravelExperiences[J].JournalofTravelResearch,2001,40:49-56.[6]LuellaF.Anderson,MaryAnnLittrel.lSouvenir-purchaseBehaviorofWomenTourists[J].AnnalsofTourismResearch,1995,22(2):328-348.[7]Fduness.D.TheImpactofFamilyLifeCycleontheVacationDecision-makingProeess[J].JournalofTravelResearch,1992,31(2):8-13.[8]AntoineZlaatan.WivesInvolvementinTourismDecisionProcess[J].AnnlasofTourismResearch,1998,25(4):890-903.[9]郑昌江.女性旅游消费动因的分析[J].商业研究,2002,(5):143-144.49