BEC高级口试真题及应考提示

沪江英语BEC网SpeakingTestPartII1.CustomerRelations:theimportanceofmakingcustomersfeelvalued2.Companygrowth:theimportancetoacompanyofcontrollingexpansion3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany4.TimeManagement:theimportanceofplanningworktimeeffectively5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects6.Purchasing:howtoevaluateandselectnewproducts7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising沪江英语BEC网12.Finance:howtodecidewhethertofloatacompanyonthestock-market13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes15.CompanyGrowth:howtodecidewhenitistherighttimeforabusinesstoexpand16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture17.Recruitment:howtoensurethatthebestcandidateforapostisselected18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation19.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice沪江英语BEC网23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany25.Technology:theimportanceofcomputerskillsfortheworkplaceofthefuture26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications27.StaffDevelopment:howtoadministerastaffbudgeteffectively28.MarketResearch:theimportanceoffindingoutaboutcustomers’habitsandattitudes29.FinancialManagement:howtoidentifywaysofreducingcostsinacompany30.Communication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany31.Communicationskills:theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment32.PersonnelManagement:theimportanceofprovidingemployeeswithclearjobdescriptions33.CompanyGrowth:howtoensurethatcompanygrowth沪江英语BEC网proceedsattheoptimumrate34.TimeManagement:howtomanageaheavyworkloadeffectively35.HealthandSafety:theimportancetoacompanyofhavingaHealthandSafetypolicy36.HumanResources:howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformanceSamples（部分口语试题参考答案）1、CustomerRelations:howtomaintaincustomerinterestinacompany’sproductsAsisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheir沪江英语BEC网customerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.2、HowtofillakeyvacancyInordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,沪江英语BEC网psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.BackgroundInformation3、CareerPlanning:howtoassessthecareeropportunitiesprovidedbydifferenttype