《电子商务》教学日历-Courseoutline–

教学日历电子商务1《电子商务》教学日历信管061.062,管理学院,华中科技大学教师:马辉民（博士、副教授）2009.4电话:87556447(O)62559770(PHS)办公室:管理学院532#E-mail:[e-mail]学分:2.5(40学时/10周：40学时讲授)时间：周一：3－4节（东9－D309）10～12，14～20周四：1－2节（东9－D309）10～12，14～20先修课程名称：计算机概论、计算机网络技术及应用、市场营销、Web应用技术、管理信息系统、数据库管理系统课程的性质和任务：电子商务作为一种崭新的商务运作方式，将给人类带来一次史无前例的产业革命，这场革命的最终结果是将人类真正带入信息社会。随着因特网逐渐进入政治、经济领域，大力发展电子商务对于各国政府和企业来说，均具有极其重要的战略意义。本课程将对电子商务所涉及的问题做一些简洁的阐述，并将计算机技术、管理技术和心理学技术等相关知识结合在一起，其任务是让学生能对电子商务有一个全面、概括的了解。通过本课程的学习，可以使学生掌握电子商务的一些基本概念以及开展电子商务所涉及到的安全问题、网上支付问题、物流配送问题、企业流程再造问题、网页开发、网站建设、税收与法律等方面的一些基本知识，了解在现实生活中电子商务的一些基本应用，如网上购物、网上拍卖、网上交易、网上保险、网上旅游、网上教育、网上医疗、网上银行、信息服务和网上政府等，并结合我国国情，了解企业或个人在网上开店以及企业开展电子商务的一些解决方案。电子商务是一门实践性很强的学科，学习本课程尤其要注意理论联系实际，要结合我国开展电子商务所面临的国际及国内环境进行学习。教学日历电子商务2使用的教材：1、EfraimTurban,JaeLee,DavidKing,andH.MichaelChung.ElectronicCommerce:AManagerialPerspective(4thEdition).ChinaMachinePress.评分上机实践与平时作业20%课程论文40%考试40%100%课程进度Week10（4.12～4.18）Chap01FoundationsofElectronicCommerce1.1Commoditytradingmodel1.2Definition1.3Categories1.4FrameworkofElectronicCommerce1.5ElectronicCommerceisInterdisciplinary1.6BusinessModelofEC1.7ThebenefitsofECWeek11（4.19～4.25）1.8TheLimitationsofEC1.9ThedrivingForcesofEC1.10ECinChinaChap02RetailinginElectronicCommerce2.1ElectronicMarketplaces2.2WhatsellsontheInternet2.3BusinessModelofE-Marketplaces2.4DirectMarketingWeek12（4.26～5.02）2.5OnlineCustomerServices2.6ActiveElectronicIntermediaries2.7ReactiveElectronicDepartmentStore2.8ProceduresforInternetShopping2.9AidingComparisonShopping2.10ImpactonTraditionalRetailingSystem2.11ThepotentialWinner&Loser教学日历电子商务3Week14（5.10～5.16）Chap03InternetConsumersandMarketResearch3.1ModelofECConsumerBehavior3.2VariablesInfluencingDecisionMakingProcess3.3ConsumerPurchasingDecision-Making3.4ModelofInternetConsumerSatisfaction3.5One-to-OneMarketingande-loyalty3.6ImplementingCustomerServiceinCyberspace3.7ToolsofCustomerService3.8MarketResearchforEC3.9IntelligentAgentsforConsumersWeek15（5.17～5.23）Chap04AdvertisementsinElectronicCommerce4.1DescribetheobjectivesofWebadvertisement,itstypesandcharacteristics4.2DescribethemajoradvertisementmethodsusedontheWeb,rangingfrombannerstochatrooms4.3DescribevariousWebadvertisementstrategies4.4DescribevarioustypesofpromotionsontheWeb4.5Discussthebenefitsofpushtechnologyandintelligentagents4.6UnderstandthemajoreconomicissuesrelatedtoWebadvertisement4.7DescribetheissuesinvolvedinmeasuringthesuccessofWebadvertisementasitrelatestodifferentadpricingmethods4.8Comparepaperandelectroniccatalogsanddescribecustomizedcatalogs4.9DescribeWebadvertisementimplementationissuesrangingfromadagenciestotheuseofintelligentagentsWeek16（5.24～5.30）Chap05ECinServiceIndustries5.1Understandhowbroker-basedservicesareperformedonline5.2Describeonlinetraveltourismservicesandtheirbenefits5.3DiscusstheimpactofEConthetravelindustry教学日历电子商务45.4Describetheonlinejobmarket,itsdriversandbenefits5.5Describetheelectronicrealestatemarket5.6Understandhowstocktradingisdoneonlineanditsbenefits5.7Discusscyberbanking,itsdriversandcapabilities5.8Discussimplementationissuesofonlinefinancialservicesanditsfuture5.9Describeelectronicauctions,theirbenefits,implementation,andimpacts5.10Describesomeinnovativeapplicationsintheserviceindustries5.11DiscussthefutureofintermediariesandtheirroleincyberspaceWeek17（5.31～6.06）Chap06B-BElectronicCommerce6.1DistinguishbetweenB2BandB2C6.2IdentifytherelationshipbetweenB2Bandsupplychainmanagement6.3ClassifythecategoriesofB2Bmodelsandarchitecturesaccordingtothenatureoftheelectronicstoresandmalls6.4DescribetypicalcasesofSupplier,Buyers,andIntermediary-OrientedMarketPlaces6.5Outlinethecurrentandnext-generationcharacteristicsofB2BElectronicCommerce6.6DistinguishbetweenVAN-basedanInternet-baseEDI6.7DescribetheroleofJust-In-TimeinB2BElectronicCommerce6.8Describehowsoftwareagentscanfacilitatecommunicationbetweensellersandbuyers6.9DescribehowmarketingisdoneinB2BWeek18（6.07～6.13）Chap07ElectronicPaymentSystemsandSecurity7.1DescribetypicalelectronicpaymentsystemsforEC教学日历电子商务57.2Identifythesecurityrequirementsforsafeelectronicpayments7.3Describethetypicalsecurityschemesusedtomeetthesecurityrequirements7.4IdentifytheplayersandproceduresoftheelectroniccreditcardsystemontheInternet7.5DiscusstherelationshipbetweenSSLandSETprotocols7.6Discusstherelationshipbetweenelectronicfundtransferanddebitcard7.7Describethecharacteristicsofastoredvaluecard7.8ClassifyanddescribethetypesofICcardsusedforpayments7.9DiscussthecharacteristicsofelectronicchecksystemsWeek19（6.14～6.20）Chap08ECStrategyandImplementationPlan9.1Describewhatabusinessstrategyandimplementationplanis9.2UnderstandtheprocessofformulatingECstrategies9.3ExplaintheissuesinvolvedinECimplementationplanning9.4Experiencetheroleofintelligentagentsinthestrategicperspective9.5Characterizehowthestrategicplanningevolvesthroughoutthebusinesscycle9.6DescribethekeymanagementissuesinthestrategicplanningWeek20（6.21～6.27）Chap09Infra-structureforElectronicCommerce9.1DescribetheprotocolsunderlyingInternetclient/serverapplications9.2ComparethefunctionsandstructuresofWebbrowser