2013年考试宝典职称英语六级资格考试阅读理解模拟分析题

2013年考试宝典职称英语六级资格考试阅读理解模拟分析题本文介绍2013年考试宝典职称英语六级资格考试阅读理解模拟分析题，供2013各考生备考练习，如需更多考试资讯，敬请关注考试宝典，考试宝典手机版，让您随时随地学习，轻松过考！阅读理解单项选择：Themostimportantstepindevelopinganeffectivecampaign,andthestepwhichmustcomebeforeallothers,istodefinetheobjectivesofthecampaignwithgreatestpossibleclarity.DoesthecompanywishtoattractnewinvestorsDoesitseektoacquireacompanyabroadIsanewproducttobeintroducedArenewgovernmentregulationsthreateningthecompany'sprofitabilityOnlyafterthefundamentalneedsofacorporationhavebeenestablishedcanthebasicobjectiveforacorporateprogrambeisolated;withoutsuchaclearlydefinedobjectivethecampaignwillhavelittleeffect.Notethatwehavespokenofanobjective,notasetofobjectives.Onecannotcreateatfavorableclimateamongthefinancialcommunity,emphasizeone'sconcernfortheenvironment,seektoattractnewemployeesbythecreationofaprogressiveimage,givedirectsupporttosalesstaff,andemphasizesocialresponsibility,allinasinglecampaign.Ascatteringofdiversemessageswillconfusethereaderandintheendhewillabsorbnothing.Aftertheprimereasonforinvestmentinthecampaignhasbeendecidedupon,thesecondstepistocollectalltheinformationthatonewishestoconveytotheselectedaudiences.Sincethereisonlyobjectiveforthecampaign,oneassumesthattheaudiencehasalreadybeenclearlyidentifiedduringtheselectionoftheobjective.Thethirdstepinvolvestheselectionofthebestpossiblemediatobeusedinthecampaign.Itisalarminghowmanyadvertisingexpertsfirstcreatethecampaignandthenselectthemedia.Theprintmediaarequitedistinctfromsuchmediaasradioandtelevisionintheiradvertisingcapabilities.Evenwithintheprintmediatherearecriticaldifferencesinstyleandapproachwhichmustbenotedbyanyonedesigninganadvertisementforprintinginanewspaperasopposedtoamagazine.Magazineadvertisinginturnisnotoneunifiedfield,fortherearemanydifferenttypesofmagazinesandjournalsdirectedtoentirelydifferentaudiences.Thefourthandlaststepistofindasuitablecreativeapproach.Iftheobjectiveistodevelopareceptiveclimateamongthefinancialcommunity,forexample,itwouldbeamistaketoworkwithtoomuchillustrationandtoofewdetaileddata,toomanycleverwordsandtoofewfactsandfigures.Inacampaignaimedatfixingintheconsciousnessofthegeneralpublicanimageofthecompanyasaprogressiveandinnovativeleaderinitsfield,ontheotherhand,itmightbeappropriatetoemphasizedramaticillustrationsandnottakethechanceofboringtheaudiencewithfacts.第1题：Whatdoestheauthorimplybysayingtoomuchillustrationandtoofewdetaileddata(Para.6)A．Explaintoomuchwithnofiguresandfacts.B．Emphasizethedetailswithoutillustration.C．Explainnothingabouttheobjectives.D．Illustratetoofewdetaileddata.正确答案：A答案解析：[解析]推理判断题。文章第六段中的toomanycleverwords(≈illustration)andtoofewfactsandfigures(data)解释了“toomuchillustrationandtoofewfactsandfigures”的意思，即解释太多，而没有足够的数据和统计数字。要推断这个答案要对照后面的句子，往往后面的句子就是对这个词汇或短语的再次解释。第2题：Accordingtotheauthor,themostimportantstepindevelopinganeffectivecampaignis______.A．toselectthebestpossiblemediaB．tocreateagoodenvironmentC．tocollectsomeinformationD．todefinetheobjectives正确答案：D答案解析：[解析]事实细节题。文章首段第一句表明最重要的是确定目标。[B]“创造好的环境”原文没有提及，[A]“选择最有可能的媒体”、[C]“收集信息”是其中的两个步骤，但不是最重要的步骤。Ourdreamsmayaffectourlivesmorethanweeverrealized,saysanewresearch.For11years,a58-year-oldanthropologistkeptajournalofnearly5,000dreams.Byanalyzingcolorpatternsinthedreams,Arizona-basedresearcherRobertHosscouldaccuratelypredictcertainthingsabouttheman'semotionalstate.Hosscorrectlyidentifiedtwoseparateyearswhenthemanexperiencedcrisesinhislife.HowwasHossabletogaugewhatthedreamer'sexperiencedTheclueswereinthecolors,hesays.Theanthropologist'sdominantdreamhueswereredsandblacks,andblacksincreasedduringdifficulttimes.Evenwithoutknowingtheeventsinhislife,Hossobserves,weaccuratelydeterminedtheemotionalstatesbasedonthosecolorsinhisdreams.Dreamsareawayforthesubconscioustocommunicatewiththeconsciousmind.Dreamingofsomethingyou'reworriedabout,researcherssay,isthebrain'swayofhelpingyourehearseforadisasterincaseitoccurs.Dreamingofachallenge,likegivingapresentationatworkorplayingsports,canenhanceyourperformance.Andcognitivescientistshavediscoveredthatdreamsandtherapideyemovementthathappenswhileyou'redreamingarelinkedtoourabilitytolearnandremember.Dreamingisamoodregulatorysystem,saysRosalindCartwright,PhD.She'sfoundthatdreamshelppeopleworkthroughtheday'semotionalquandaries(因惑).It'slikeabuilt-intherapist(临床医学家),saysCartwright.Whilewesleep,dreamscomparenewemotionalexperiencetooldmemories,creatingpatternsofoldimageslaidontopofnewones.Assheputsit,Youwakeupandthink,whatwasUncleHarrydoinginmydreamIhaven'tseenhimfor50years.Buttheoldandnewimagesareemotionallyrelated.It'sthejoboftheconsciousmindtofigureouttherelationship.Infact,dreamemotionscanhelprealtherapiststreatpatientsundergoingtraumatic(创伤的)lifeevents.Inanewstudyof30recentlydivorcedadults,Cartwrighttrackedtheirdreamsoverafive-monthperiod,measuringtheirfeelingstowardtheirex-spouses.Shediscoveredthatthosewhowereangriestatthespousewhiledreaminghadthebestchanceofsuccessfullycopingwithdivorce.Iftheywereblandintheirdreams,Cartwrightsays,theyhadn'tstartedtoworkthroughtheiremotionsanddealwiththedivorce.Fortherapists,thisfindi