中国传统商务和电子商务的区别

商丘职业技术学院经贸系2011届毕业生论文传统商务与电子商务的区别专业:电子商务班级:电商一班作者:指导教师:二○一一年四月2内容摘要本文通过对电子商务的系统介绍，阐述了进入网络经济时代电子商务发展的历程及其意义：在网络经济时代的竞争中，快者取胜，谁行动快，敢作敢为，谁就会取得优势，并可能保持这种优势；电子商务可扩大企业的知名度和进一步拓展商机，能降低企业的销售成本和减少经常性开支，能提高公司的经营效率、加快资产周转速度，有利于开发客（用）户；全面探讨了电子商务（网络服务）应用系统的构成与实现方式；电子商务网络服务（应用）站点的建立，电子商务网络服务（应用）的技术结构和安全性问题，制造业电子商务（网络服务）应用系统中的配送及物流问题；分析了传统制造业企业，特别是上市公司实施电子商务网络服务的可能性与可行性，经营宗旨，基本构思，公司内部激励与约束机制设想，发展电子商务的风险等一系列问题。通过详细的分析研究，在传统制造业实施电子商务服务网络，产品（货物）的配送及物流是很重要的方面。此外，选择已上市的企业实施电子商务服务网络，比选择非上市企业更能迅速地借助资本市场的力量，取得超常规的发展。关键词：电子商务传统商务区别3目录内容摘要·····································································································2一、传统商务概述····················································································4（一）交易过程的传统性、地域性与专业性·····················································4（二）市场规则的一致性、制度性与机制内生性···············································4（三）经济协调与管理行为的信息化、综合化与服务功能···································5二、电子商务概述·······················································································5（一）电子商务的发展历程··········································································51.Internet企业的兴起·············································································52.传统的电子商务网站的兴起··································································53.传统的大型百货零售商进军电子商务，零售配送中心（超市连锁）的兴起······64.耐用消费品和投资类产品供应商进军电子商务··········································6（二）电子商务的定义················································································6（三）电子商务的简要介绍··········································································6三、电子商务与传统商务的比较··································································7（一）传统商务与电子商务的交易过程不同·····················································71．交易前的准备··················································································72．贸易磋商过程··················································································73．合同的签定与执行············································································74．支付过程························································································8（二）传统商务与电子商务的运作过程不同·····················································81.传统商务的运作过程···········································································82.电子商务的运作过程···········································································8（三）电子商务和传统商务的商品流转机制不同···············································81.传统商务的商品流转机制·····································································82.电子商务的商品流转机制·····································································9（四）电子商务和传统商务所涉及的地域范围和商品范围不同····························9四、电子商务的优点····················································································9（一）交易虚拟化······················································································9（二）交易成本低····················································································10（三）交易效率高····················································································10（四）交易透明化····················································································10（五）市场全球化····················································································11（六）交易的快捷化·················································································11（七）交易连续化····················································································11五、电子商务的缺点··················································································11（一）网络自身有局限性···········································································11（二）用户消费观念跟不上········································································11(三）交易的安全性得不到保障··································································11（四）电子商务的管理还不够规范·······························································12（五）支付问题·······················································································12（六）配送问题·······················································································12参考文献···································································································13后记···········································································································144传统商务与电子商务的区别一、传统商务概述传统商务就是用户可以利用电话、传真、信函和传统媒体来实现商务交易和管理过程。用户能够通过传统手段进行市场营销、广告宣传、获得营销信息、接收订货信息、作出购买决策、支付款项、客户服务支持等。这种手段具有环节多、成本高、效率低、双方心里距离远的特点。（一）交易过程的传统性、地域性与专业性传统的市场经济中，行为主体之间的交易一般借助于传统的手段来实现,即以金属货币和纸币为媒介，以实物交易和现场交易为特征,同时借助单据交易,这些传统的交易方式尽管现在看来效率较低,交易费用较高,手段和所依托的媒介属于非电子化物品。但是，它却奠定了现代电子商务模式及介质使用的基础。不仅如此，传统模式下的市场交易还反映在交易活动和交易市场的地域性和专业性特点。地域性反映了在传统的交易过程中，由于交易手段的限制,市场交易活动主要在不同的地区内部展开，各种跨区域的市场交易尽管也大量存在，但由于手段的局限性。因而，限制了其进一步的扩展。与地域性市场交易结构相仿，传统交易过程同时又突出地反映为专业化市场格局，这一方面受制于生产制造过程的专业化，因为传统的设计，制造设备和技术，以及市场范围限制了企业的生产经营活动不可能有太多的灵活性，但这种专业化同样也为后来的综合信息化和电子，网络技术的应用和新模式的创立提供了条件。（二）市场规则的一致性、制度性与机制内生性传统的商务模式是在市场经济的长期发展中产生并形成的。因而,市场经济本身所具有的市场规则的一致性,制度性与机制内生性,也必然反映为传统商务模式的基本特征。市场规则是指市场在长期的交易过程中形成的,交易各方都必须遵循的交易原则,基本的道德规范,交易过程的基本程序,以及对市场主体在权利,义务,责任等方面的基本界定。所谓市场规则的一致性,是指在社会经济系统中,乃至全球经济系统中,人们之间在进行各种产权交易时,都应该遵循同