演示文稿1.pptx [自动保存的].pptx [自动保存的]

1、BusinessResearchProjectHewlettPackardHPsearchI’mfeelingluckyCorporateProfileCorporateProfileHewlettPackardIntroductionofHewlett-PackardBoardStructure&CommitteeCompositionManagementStructureCorporateCulture&ObjectivesCorporateSocialResponsibilityCorporateProfileBeginningNowGaragePaloAlto,California,USABillHewlett&DavePackardInitialinvestment:$538MarketCap;$55BillionProduct:AudiooscillatorProducts:Technologyproducts,software,solutionsandservicesKeycompetitors:IBM,Dell,AccentureCompan。

2、yBoardStructure&CommitteeCompositionPresident&CEOMargaretC.WhitmanChairmanRaymondJ.LaneManagementStructureSeetheManagementStructureCorporateSharedValue&ObjectivesCorporateShardValuePassionforcustomersTrustandrespectforindividuals(Employees)Achievementandcontribution.ResultsthroughteamworkSpeedandagilityMeaningfulinnovationUncompromisingintegrity(Consumers)CorporateObjectivesCustomerloyaltyProfitGrowthMarketleadershipCommitmenttoemployeesLeadershipcapabilityGlobalcitizenshipCorporat。

3、eSocialResponsibility(CSR)Combineindividuals’goalswithcorporateobjectivesProvidechancetopromoteOfferfairtrainingopportunitiesProvidehighqualityproductsBehonestindealings.EnvironmentalfriendlyproductsReuseandrecycleproductsHealth,Education,EmployeevolunteerismStaffsConsumersCommunityEnvironmentFinancialStatementAnalysisFinancialStatementAnalysisBalanceSheetIncomeStatementCashFlowBalanceSheetTotalAssets:$129,517.00millionTotalLiabilities$90,892.00millionTotalStockholders'Equity:$38,62。

4、5.00millionAcquisitionyearNameofthecompanycost20103comCorporation$3.3BillionPalmInc.$1.8BillionOthernineacquisitions2011AutonomyCorp$11.7BillionAhealthyshort-termsolvency.Butdeteriorationinrecentyears.Long-termdebtincreased48%in2011CreditRating:A→BBB+ThecompanyshouldmakeabalancebetweeninvestmentsandsolvencyBalanceSheetOperatingEfficiencyTheoperatingefficiencyremainsstableButneedstobeimprovedIncomeStatementGrowthofoperatingexpensesPersonalSystemsGroupHPServicesCashFlowInflowOutflowMarketingSt。

5、rategyMarketingStrategyPositioning,Product,Pricing&PromotionStrategyAdaptationforChineseMarketCompetitiveCompetencies&CompetitorsInternationalBusinessStrategiesPositioningStrategyProductStrategyPricingStrategyPromotionStrategyPast：HardwareproducerNow：E-businessleaderinE-commerce.PricingbytheresearchtotheconsumersPricingflexiblywithmorediscountsUsingattractiveadvertisementstorebuildthebrandimageAdaptationforChineseMarketInthe1990’sVitaluserslikegovernmentofficersandlargecompaniesFrom。

6、1997’sMarketingexpansionandtheestablishmentofCooperateAccountRepresentativeTeamNowFocusontheChinesemarketandmoreinvestmentsareexpectedCompetitiveCompetencies&CompetitorsCompetitivecompetenciesExcellentabilitytoresearchanddevelopMarketleaderforprintersLargenumberofconsumersandprofessionalemployeesCreativityEstablishmentoftheglobalservicedepartmentCompetitorsHardware:PCsandServers---DellITServices---IBMConsulting---AccentureCompanyPrintingandImaging---NoneInternationalBusinessGreatpoten。

7、tialmarketindevelopingcountriesExpansionAdaptationCreationHumanResourcesIssuesHumanResourcesIssuesRecruitmentandSelectionProgressTrainingBenefitsCross-CultureIssuesRecruitment&SelectionProgressEmployeeReferralsInternalSearchesAtthebestwayofboostingmorale,internalSearcheswillbeconsideredpriorityEmployeeReferralsarethebestwaytogetqualifiedcandidates.CampusInterviewJobFairAdvertisementPrivateEmploymentCampusInterviewisalwaysheldinTsinghuaandPekingUniversity.QualitiesthatHPfocusesonMrs.Wangsa。

8、idtousthatpositiveattitudecamefirstthenitwouldbecarefulandconscientious.HPCompanydoesnotprefersomeonewhooftenquitsandchangesjobsandthereisnobigdifferencebetweenundergraduatesandpostgraduatesbuttheattitudetowardworkingreallymakessense.PositiveAttitudeCarefulandConscientiousLoyaltyThereisalsospecialprogramforinternshipsandgradpositionSubmittingapplicationontheJobfairandCampusInterviewTotallyinEnglish(expectforsomespecialdepartment)IntroduceyourselfbrieflyandyourpresentjobRelatedquestionsabout。

9、yourcurriculumvitaeandexperienceTechnicalquestionsrelatedtoyourfieldTherewillbefourinterviewsintheprocessFirstyouwillhaveafacetofaceinterviewwithaHRSecondyouwillhavealeaderlessdiscussionThirdyouwillhaveafacetofaceinterviewwith7-8managersFinallyyouwillhaveafacetofaceinterviewwithyourfuturemanagerIntroductionTraining&OrientationStandardOperatingProcedures(SOP)TrainingHPprovidesleadershiptrainingforallstandardsofemployeesEducationServicesWorldwideforbetterbusinessoutcomeSeethecoursesFlexibleB。

10、enefitsProgramRetirement&StockProgramTimeOffProgramsFlexibleWorkingTimeWinningWithWellnessProgramTrainingProgramInternalProgramTeamBuildingProgramBeFairandJusticetoallemployeesFlexiblespendingaccountsMedical,Dental,Vision,Life&AccidentInsurance。