10-11-2体验商务英语课程教案案

天津天狮学院课程教案2010～2011学年第二学期二级学院商务学院教研室大学英语本科课程名称商务英语读写年级、专业、班级2008级市场营销3-5班主讲教师刘娜职称/职务讲师使用教材《体验商务英语综合教程3》-2-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit1Globalization课时安排2学时授课时间第一周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：vocabularyofglobalization；usefullanguageonmanagingtelephonecalls2．熟悉：befamiliarwithdifferentviewsonglobalization；3．了解：gettoknowthebackgroundofBoeingcompany教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Vocabulary;Reading2．重点：Reading:GoingglobalandPhonerage3．难点：Vocabularyonglobalization讲课进程和时间分配：Step1Startingup:(15minutes)1)Studentsareaskedtofigureoutthemeaningofthequotation.Thensomeoneisaskedtopresenthisanswer.2)Dividethestudentsintogroupsof4todiscussthe4questions.Step2Vocabulary:taskA,B(10minutes)1)Havethestudentsdotheexerciseinpairs.(dictionaryusingallowed)2)checktheanswerswiththewholeclassStep3Reading:GoingglobalandPhonerage(40minutes)1)DiscussthequestionintaskAbrieflywiththewholeclass.2)HavethestudentsdoexerciseCinthefirstreadingandexerciseBinthesecondreading-3-3)checktheanswerswiththewholeclassStep4Languagereview:Comparing(10minutes)1)Brieflyelicitsomeexamplesfromeverybusinesslifewherecomparingmightbenecessary,e.g.figures;products.2)studentsarerequiredtodothetaskA3)Checktheanswerwithallthestudents.Step5Casestudy(25minutes)1)Askstudentstothinkaboutwhatpossibleproblemsalargeclothingcompanymighthaveintheseareas.2)Elicitsuggestionsfromthewholeclassandwritethemontheboard.讨论、思考题、作业：1.Memorizingtheusefulvocabularyinthisunit;2.previewunit2参考资料（含参考书、文献等）：1.SuccesswithBEC(preliminary);2.on-linematerials授课类型（请打√）：理论课√讨论课□实验课□练习课□其他□教学方式（请打√）：传统讲授√双语□讨论□示教□指导□其他□教学资源（请打√）：多媒体√模型□实物□挂图□音像□其他□填表说明：每项页面大小可自行添减。-4-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit2Brands课时安排2学时授课时间第二周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：masterthevocabularyoftalkingaboutbrands；usefullanguageintakingpartinmeetings2．熟悉：befamiliarwithpastsimpleandsimpleperfect3．了解：gettoknowsomefamousbrands教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Vocabulary;Reading2．重点：Reading:Fashionpiracy3．难点：CaseStudy讲课进程和时间分配：Step1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:1)Askstudents,workingindividually,tomakealistoftheirfivefavoritebrand.2)Askstudentstodiscusstheadvantagesofbrandedgoodsforthemanufacturerandtheconsumer(5minutes)3)DoexerciseCStep3Vocabulary(20minutes)1)Studentsaregiven15tofinishtheexercisesoftaskA&B2)Askfewstudentstopresenttheiranswers.-5-3)Giveexplanationstosomedifficultterms.Step4Reading:(15minutes)Questionsfordiscussion:Howcanmanufacturersprotecttheirbrandsfrompiracy?1)ReadthearticleanddoexerciseB.2)HavethestudentsdoexerciseCandDStep5Languagereview:pastsimpleandpresentperfect(10minutes)1)StudentsaresupposedtofinishtaskAStep6Additionalreadingmaterial—What’sthatsmell?讨论、思考题、作业：1.memorizingtheusefulexpressionintalkingaboutbrands2.Readthefirstcaseindiscussion3.previewunit3参考资料（含参考书、文献等）：1.SuccesswithBEC(preliminary);2.on-linematerials授课类型（请打√）：理论课√讨论课□实验课□练习课□其他□教学方式（请打√）：传统讲授√双语□讨论□示教□指导□其他□教学资源（请打√）：多媒体√模型□实物□挂图□音像□其他□填表说明：每项页面大小可自行添减。-6-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit3Travel课时安排2学时授课时间第三周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：termsirritatingtravelerswhenflying;sillsofmakingarrangementsonthetelephone2．熟悉：Languagereview:theusageof“will”3．了解：backgroundofEmirates教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Reading;languagereview2．重点：Reading:FreeFlightoffer3．难点：Reading:PassengersBehavingBadly讲课进程和时间分配：Step1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:(10minutes)1)giveexplanationtothequote2)introductiononAnneMorrowLindberghBorn:6/22/1906Birthplace:Englewood,NewJerseyDied:Passumpsic,Vermont,2/7/2001Knowninherownrightasawriter,shewasalsoco-pilotandnavigatorforherhusband,CharlesLindbergh.ThecouplemetwhenAnne’sfatherwasambassador-7-toMexicowhenLindberghcametovisitandtookthefamilyonsight-seeingflights.Underherhusband’stutelage,Anneearnedherpilot’slicensein1931.3)HavethestudentsdoexerciseBandCBritishEnglishAmericanEnglishpetrollorrycarparkholidaytaxiluggagereturntubesteward/stewardessmotorwayqueuetimetablegasolinetruckparkinglotvacationcabbaggageroundtripsubwayflightattendantfreewaylinescheduleStep3Reading:Freeflightoffer1)BackgroundofEmiratesAirlineEmiratesAirline:Dubai（迪拜）basedEmiratesAirlineisoneofthefastestgrowingairlinesintheworldandhasreceivedmorethan300internationalawardsforexcellencesinceitslaunchin1985.Emiratesnowtakesyoutomorethan80destinationsinEurope,theMiddleEast,theFarEast,Africa,Asia,AustralasiaandNorthAmerica.2)Newwordsincentiven.sththatencouragesapersontoworkharder,producemoreorspend-8-moremoneyvouchern.aprintedpieceofpaperthatcanbeusedinsteadofmoneytopayforsth,orthatallowsonetopaylessthantheusualprice3)GetstudentsdoexerciseoftaskAStep4Reading:PassengersbehavingbadlyNewWords1.abusivea.rude,offensiveandinsulting2.verbala.relatingtoorintheformofwords3.assaultn.aviolentverbalorphysicalattack4.frustratev.cause(someone)tofeeldissatisfiedorunfulfilled5.stormv.moveangrilyorforcefullyinaspecifieddirection6.compelv.forceorobligetodosomething7.adrenalinen.肾上腺素8.crampeda.uncomfortablysmallorcrowded9.letrip:tospeakorbehaveviolentlyoremotionallyorwithoutrestra