12外贸英语函电

外贸英语函电Unit1BasicKnowledgeofBusinessLetterWritingFormandstructureofbusinesslettersDifferentstyleofBritishandAmericanbusinesslettersWritingprinciplesofthebusinessletterFourformsofbusinesslettersFullblockform齐头式Eachpartofaletteristypedfromtheleftmargin,soitisconvenienttobetypedwithatypewriter,butthelayoutisn’tbeautiful,sosomebusinessmanuseamodifiedblockformwithindentedstyle.Modifiedblockformwithindentedstyle混合式Thesender’saddressistypedorprintedintheup-middlepart.Thereceiver’saddressstartsfromtheleftmargin.Thereferenceanddatearetypedonthesameline.Thecomplimentarycloseaswellasthesignaturearetypedfromthemiddlelittletowardstheright.Modifiedblockform改良式Allthepartsstartfromtheleftmargin,exceptthedate,complementarycloseandsignaturewhicharepositionedsameasthatinthemodifiedblockformwithindentedstyle.Simplifiedform简化式Itissomewhatlikefullblockform,butsomepartsareomitted,suchassalutationandcomplementaryclose.Structurea.Letterhead信头b.Referenceanddate编号和日期c.Insidenameandaddress封内名称及地址d.Attentionline注意事项e.Salutation称呼f.Subjectline事由g.Bodyoftheletter信文h.Complementaryclose结尾敬语i.Signature签署j.enclosure附件k.Carboncopynotation抄送l.Postscript附言Structurea.Letterhead信头:Thesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.Usuallyletterheadisprintedintheup-centerorattheleftmarginofaletterwritingpaper.Insomecountries,theletterheadcontainsotherdetails,e.g.IntheU.K.thedirectors’namesofacompanyaregiven.Structureb.Referenceanddate编号和日期Reference:Thereferencemayincludeafilenumber,departmentalcodeorinitialsofthesignerfollowedbythatofthetypistoftheletter,e.g.Yourref:JBD/WM;Ourref:WDW/LPTheyaretypedimmediatelybelowtheletterhead.Ifdesired,thereferenceinitialscanalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner.Date:a.AvoidtypingthemonthinfiguresanditshouldbetypedinfullEnglishname,e.g.Februaryb.The-th,-st,and-rdthatfollowthedaycanbeomitted,buttheyearshouldbetypedinfull,e.g.5May,2009Datecanbetypedinthefollowingorder:Britishorder:1)1stOctober,2000;2)1October,2000Americanorder:1)October1st,2000;2)October1,2000Note:themonthandthedaycan’tbeseparatedbyacomma,buttheremustbeacommabeforetheyear.c.InsidenameandaddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourplacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.地址:从小到大;门牌号与街道名之间不加标点,但在城市与国家名称之间须用逗号隔开.Messrs.(Messieurs:各位先生)isacourtesytitleusedforpartnershipswhosefirm’snameincludesapersonalelement,asinMessrs.Macdonald&Evans.Note:itisnotusedunderthefollowingconditions:whenthereisnopersonalelementinthename,suchasUtilityFurniture.Co.Ltd.whenthenamealreadycarriesacourtesytitle,asSirWilliamDobsonwhentheword“the”formspartofthename,asTheGraysonelectricalCo.d.Attentionline经办人(注意事项)Attentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.Iftheletterisaddressedtooneperson,theordinarycourtesytitlesshouldbeused,suchasMr,Mrs,Miss,Ms.Afterthename,hisofficialpositionshouldfollow,e.g.Attention:Mr.H.A.Donnan,ExportManagerAttention:SalesDepartmentAttentionofMr.CaveTotheattentionofMr.LiuMinge.SalutationItisthecomplimentarygreetingwithwhichthewriteropenshisletterandisusuallytypedtwospacesbelowtheinsideaddressortheattentionline.customaryformalgreeting:DearSir(DearSirs),Dearmadam(DearMesdames),Gentlemen.Ifthereceiverisknowntothewriterpersonally,justuse“DearMr.Sb.”,orDearfollowedbythename:DearJack.Note:“DearSir”or“DearSirs”isfollowedbyacomma,but“Gentlemen”isfollowedbyacolon.f.Subjectline事由subjectlineisthegeneralideaofaletter.Itisinsertedbetweenthesalutationandthebodyofthelettereitherattheleft-handmarginforfully-blockedletterformorcentrallyoverthebodyforotherforms.Itshouldbeunderlined,e.g.Re:YourOrderNo.463for1,000Wide-screenTVSetsSHEEPWOOLg.Bodyofthelettera).Writesimply,clearly,courteously,grammatically,andtothepoint;b).Paragraphcorrectly,confiningeachparagraphtoonetopic;c).Seethatyourtypingisaccurateandthedisplayartistic.Aimatanattractiveandpleasingappearanceforyourletter.Marginsarealsoveryimportant.Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.ThankyouforyourletterofFebruary8,2009.WearepleasedtoreceiveyourletterofFebruary8,2009.InreplytoyourletterofFebruary8,2009,…….Someexpressionsusedintheend:1)Phrases:Awaitingyourgoodnews,weare.Lookingforwardtoyourearlyreply,weremain.Lookingforwardtoreceivingyourshippingadvice,weremain.2)Sentences:Weawaityourgoodnews.Wehopetoreceiveyourearlyreply.Wearelookingforwardtoyourfavorableandpromptreply.Wetrustyouwillgiveusanearlyreply.Yourfavorable/immediate/promptreplywillbehighlyappreciated.pleasegiveusyourreplyassoonaspossible.h.Complementaryclose结尾敬语Itisapolitewayofendingaletterandisinkeepingwiththesalutation.“谨上”.Formal:Dearsir(s),yoursfaithfully,Gentlemen:trulyyours,Lessformal:DearMr.Henry,(:)yourssincerelyorsincerelyyours,1)Inthesimplifiedform,salutationandcomplementaryclosecanbeomitted;2)Whentheco