current status of telematics in korea

KoreaTelematicsBusinessAssociationTheCurrentStatusofTelematicsinKoreaKOTBAStacyKang2005.6.06KoreaTelematicsBusinessAssociation1ITBasisGPSSatellite-Receivingvehicle’slocationDeliveralltheservicestodriverbytelematicsterminalwithwirelessmobilecommunicationProfileofTelematicsProviding‘MultimediaServiceforVehicle’suchastrafficinformation,emergencyrescue,safetydriving,entertainmenttodriversandpassengersDefinitionTrafficInformation(Driver)Infotainment(Passenger)•ShortcutInformation•RealTimeTrafficInformation•POI•VariousMultimediaServices•Game,e-mail,VOD,Musicservicesetc.•RemoteDiagnosis•EmergencyRescue•PreventionVehicleStealingIntroductiontoTelematicsServiceWirelessInternetV-ShopLeisureTravel/TransportationWeatherEntertainmentTelematicsTerminalTelematicsCenterWirelessMobileCommunicationSystemOverviewAutomotiveManagementMakingcarasthe3rddigitallifespace(Offeringcustomizedhighqualityinformationandreal-timeservice)TelematicsEnsuringefficiencyoftrafficoperationbyintelligenttransportationsystemandimprovingtrafficsafety&environmentUtilizingvariousgeographicalinformationcombiningfactordatarelatingtoitITSGISBuildingmutualcooperationsystembyspecializingtheirowncharacteristicsRelationwithOtherIndustriesKoreaTelematicsBusinessAssociation2StrategiesbyTelematicsBusinessClusterTelecom.OperatorContentProviderAutomotiveOEMObjectiveandOpportunityofBusinessBusinessStrategyNewsubscriberdrawingIncreasingARPUEnteringnewbusinesswithtelecommunicationinfrastructurebuildalreadyDrivingasvalueaddedserviceofmobilecommunicationInformationandcommunicationservicethroughvehicleSellingrelatinginformationsuchastrafficinformationBusinessexpansionandwinningnewenterpriseVehiclerelatingservicebyITandautomotiveinfrastructureVariousmultimediaservicefordriverandpassengerStrengtheningautomotivebusinessbyexistingOEM-Reinforcementvehicleproducts’competitiveness-IncreasingCRM-Technologyacquiredinelectronicdevice-StrengtheningbrandequityInformationandcommunicationservicethoughvehicleIncreasingsafedrivingserviceforautomotiveGettingDatabaseofautomotiveandDrivinglifestyleStrengtheningbusinesscapabilityrelatingtelematicsVehiclerelatingservicebyITandautomotiveinfrastructureCreatingopportunityfornewbusinessExportingsystemintegrationtechnologyfortelematicsBuildinginfrastructurebasedoncumulatedknow-howandtechnology•Convergentserviceofdifferentindustries•AchievingearlyvitalizingandsuccessfuldevelopmentoftelematicsindustrythrubusinessallianceSI(Insurance,Logisticsetc.)AssociatedBusinessKoreaTelematicsBusinessAssociation3CreatebusinesswithnewcustomersIncreasemarketawarenessofofferingsCreatepartnershipBetterunderstandneedsofmarketLowercostsImproveofferingordevelopnewoneGrowbusinesswithexistingcustomersAutomotivemanufacturers15234Automotivesuppliers23451TSP23154H/Wvendors12345S/Wvendors21345Networkcarriers23154Fleetoperators21453※참조:GartnerG2,Q32003Top5StrategiesbyTelematicsBusinessClusterforMarketShareStrategiesbyTelematicsBusinessClusterKoreaTelematicsBusinessAssociation4ServiceClassificationbyTelematicsTerminalsSafety&SecurityBase•EmbeddedType•VoiceBasedService•EarlyStageModelNavigationBase•MobilePhoneAddedonType•TbTNavigationTargetMarketTypeMainService•Safety&SecurityFuction•RemoteVehicleControl•StolenVehicleTracking•Combinationtypewithvehicleinternalsystems•AbletocommunicatewithvehiclewhichTCHisinstalled•Hands-free,VoiceCommunicationSVC•Messaging,E-mailFuction•Mobilephone,PDABeforeMarketAfterMarketAfterMarketBeforeMarket•Navigationfunctionlikesearchingshortcut,directionandetc.(Safety&securityfunctioncanbeaddedtohigh-endcar)•Stand-aloneisprevalent•Highresolutiondisplay•Abletousedriver’smobilephoneSamsungFire&MarineInsurance(Anynet)NateDrive,K-waysez-DriveSomeVentureCompaniesMOZEN,EverwayIntegratedMobilePhone•SpecializedinNavigation•TelematicsFunctionviaCommunicationModuleInterface•AutomobileEmbeddedType•RelativelyHighPriceKoreaTelematicsBusinessAssociation5TelematicsinKoreaBusinessleader:MainlyservicedbyMobilecommunicationoperator+AutomotivemanufacturerMajorservice:Trafficinformation,Navigation(Forautomotiveandpersonal)Marketcharacteristics:Highlyfocusedoncertainarea(MetropolisincludingSeoulandBusan)Strength:World’sbestwirelesscommunicationinfrastructure,Consumer’sinclinationsforEarlyAdapter,superbcontentsdevelopingcapabilityWeakness:Lowgradedtechnologyofautomotiveparts,LackofinternationalnegotiationabilityforplatformstandardizationKeyservicename:NateDribe(SKT),Mozen(Hyundai),K-Ways(KTF),Subscribers:approx.275thousandCharacteristicsofTelematicsServiceinKoreaServiceNameBeforeMarketAfterMarketMozenINS-300Ever-wayNateDriveK-Waysez-DriveCompanyHyundai/KIAMotorsSamsungMotorsSsangyoungMotorsSKTKTFLGTelecomAffiliatedcompanyLGTelecomSKTelecomKTFSKcorp.-NemotelTerminalprovidingcompanyHyundaiAutonet,LGElectronicsSamsungelectronicsHyundaiAutonetWIPI,WITOPSamsungElectronicsLGElectronicsServicestartingday2003.112003.122005.22002.42004.52004.9TargetedvehicletypeHyndai(7types)/KIA(5types)SMSeriesChairman,Rexton,RoadiousAllAllAllTerminalprice(USD)1000~2,000300