Pure Competitive Overview-2015

1|©2015PureStorageInc.PROPRIETARY&CONFIDENTIAL.SHAREDUNDERNDAPURESTORAGE–NEWHIRETRAINING12CompetitiveOverviewChaddKenney–CTO,AmericasSlide1of22,897NewHireTraining12PureStorage•CompetitiveEtiquette•HighLevelFocusAreas/PureValues•CompetitiveMarketBreakout•Hybrid/TieringCompetitors•AllFLASHCompetitors•Hyper-ConvergedCompetitorsAgenda3|©2015PureStorageInc.CompetitiveEtiquette​Nevergonegative•“Thatproductis$%#%.”​Refrainfrommakingblanketstatements•“PureStorageisfasterthanx,y,zcompetitor”•“Wearetheonly……”​Refrainfromsaying:•“Theycan’t”•“Theywon’t”•“Theydon’t”•“Theywillnever”​Yourcompetitionistheexpertontheirproduct,notyou•Don’tputyourselfinapositiontobediscredited4|©2015PureStorageInc.HighLevelFocusAreasPureStorageValueAreas:•Simplicity•EaseofManagementandConfiguration•EaseofOrderingandSupporting•Efficiency•OverallCostper$GBor100%flashatthecostofdisk•ForeverFLASH!!!•LowPower/CoolingCosts•Reliability•SoftwareandHardwareResiliency/Non-DisruptiveEverything•ProductionRuntimeandAvailability•Performance•ConsistentLatencyatExtremePerformanceLevels•Noperformancetuningrequired*Performanceisatthebottomofareason.ConsistentPerformance•100%FlashMemory-TransformingApplicationsMostEfficientArchitecture•InlineDe-Duplication&Compression,PatternRemoval,ThinProvisioning•10XReductionInPowerandCoolingMission-CriticalReliability•99.999%AvailabilityonSoftwareLogs•Non-Disruptiveeverything(NOPerformanceImpact)•“NeverTakeaDowntimeAgain…....EVER”PureStorageisFlashfortheEnterpriseDisruptivelySimple•NoAdvancedConfigurationRequired•AllInclusiveSoftwareWhyAreWeThere?•Makethemmoney•Savethemmoney•Increaseproductivity•Gettheirproducttomarketquicker•Differentiatefromtheircompetition“Ifwedon’tmakethemmoney,savethemmoney,increaseproductivity,gettheirproducttomarketquicker,ordifferentiatefromtheircompetition,wehavenobusinessbeinginthedeal”7|©2015PureStorageInc.TypicalPureCompetitorsHybrid/TieringArraysEMCVNX/VMAXNimbleStorageTegileTintriNetAppFASCompellantAllFLASHArraysEMCXtremIO3PARSolidFireNetAppEF550ViolinTegileKaminarioHyper-ConvergedNutanixSimplivityVmwareVSANHybrid/TieringCompetitors9|©2015PureStorageInc.Hybrid-NimbleStorage•ScaleModel:Active/PassiveScaleUp+ClusteringArrays•ProtocolsSupported:iSCSIandFC•PerformanceRange:20–50KIOPS(assume30K)-VariablePerformance•UseofFLASH:Read-OnlyFLASHCache,PinnedData,(Rumor=allflasharray)•EfficiencyTechnology:CompressionOnly(In-Line)•SoftwareSuite:Replication,Snaps,Automation,Integration​StrategytoWin:•Validateyouareinthecorrectdeal/AvoidacostperGBdiscussion.•Discusslongertermstrategy–isaHybridgoingtobeyoursolutionin2years?•Focusonconsistentperformanceatscale(howdoyoudeterminethe%offlash?•FCisreallynewandnotusedwidely.Askforreferencesrunningitinproduction.•9outof10IOshitflash-TalkaboutdiskIO–IOdependency.•AskforaPoCtoshowoffperformance(maketheworkingset5TB)andrandomizetheworkloadtoensureIOPScomefromdisk.10|©2015PureStorageInc.HybridCalculator11|©2015PureStorageInc.Hybrid-EMCVNX•CoreMessage:TheArrayEveryoneLovestoHate•ScaleModel:ScaleUpOnly•ProtocolsSupported:FC,iSCSI,NFS,andCIFS•PerformanceRange:35–180KIOPS•UseofFLASH:Cache/Tiering/RAIDGroupsofFLASH•EfficiencyTechnology:Compression(Post)/NASDedupe/Dedupe(Post)•SoftwareSuite:Replication/Snaps/Automation/Integration(All)​StrategytoWin:•Showasimplicitydemo:EasyProvisioning/Expansion,Real-TimeCapacity/PerformanceMetrics,InstantSnapshots/Clones,andVMwareIntegration.•DiscussthelackofRAIDConfiguration,ArchitectureDiscussions,PerfTuning•Focusonourcoremessage:Efficiency,Reliability,andSimplicity•PuttogetheraROIoncosts(power/cooling)andcostperGB•Focusontheneedforconsistentperformancetotheirapplication.12|©2015PureStorageInc.Hybrid-NetAppFAS•ScaleModel:ScaleUp/ScaleOut•ProtocolsSupported:FC,iSCSI,NFS,andCIFS•PerformanceRange:35-100KIOPS•UseofFLASH:Cache/PinnedData/HybridAggregates•EfficiencyTechnology:In-lineCompression/Post-ProcessDedupe•SoftwareSuite:Replication/Snaps/Automation/Integration(All)​StrategytoWin:•Showasimplicitydemo:EasyProvisioning,Real-TimeCapacity/PerfMonitoring.•IftheylikeNFS,say“wemakeblockstoragejustlikeNFS–simpleandeasy”•DiscussthelackofAggregateConfiguration,DiskTypes,ArchitectureDiscussions.•Focusonourcoremessage:Efficiency,Reliability,andSimplicity•PuttogetheraROIoncosts(power/cooling)andcostperGB•Focusontheneedforconsistentperformancetotheirapplication.13|©2015PureStorageInc.Hybrid-Tintri•CoreMessage:NFSStorageBuiltforVMware•ScaleModel:ScaleOut(VMstore)•ProtocolsSupported:NFSOnly•PerformanceRange:Limited25–45KIOPS•UseofFLASH:10%Flash/90%Disk(Flashisread/writecache)•EfficiencyTechnology:DedupeinFlashonly/NotDisk•SoftwareSuite:PerVMAwareness/ReplicationandSnaps(vVollike)​StrategytoWin:•ShowourcostperGB(Tintriissurprisinglyexpensive)•Focusonconsistentperformance–askforaPoC•Highlightthelackofefficiencyacrossthearray•OnlyforVmwareVirtualization(“Doyoureallyvirtualizeeverything”)•Becareful-theyhaveacoolGUIwithVMspecificmetrics.14|©2015PureStorageInc.HowToWinAgainstHybrid/TieringCompetitors•Leadwithourcoremessage:Efficiency,Reliability,andSimplicit