CONSUMER_BEHAVIOR_REVIEWER

1CONSUMERBEHAVIORREVIEWERByArchieAlvarezSubject:ConsumerBehaviorBook:ConsumerBehaviorandMarketingStrategy5thed.Author:J.PaulPeter&JerryOlsenSECTION1:APERSPECTIVEONCONSUMERBEHAVIORCHAPTER1:IntroductiontoConsumerBehaviorandMarketingStrategyI.IntroductionsII.CompaniesarechangingtoservetheconsumersbetterforthreereasonsIII.WhatisConsumerBehaviorIV.ApproachestoConsumersBehaviorResearchV.UsesofConsumerBehaviorResearchVI.ConsumersBehaviorRoleinMarketingStrategyCHAPTER2:AFrameworkforConsumerAnalysisI.IntroductionsII.ThreeElementsforConsumerAnalysisIII.MarketingStrategyIV.LevelsofConsumersAnalysisSECTION2:AFFECTANDCOGNITIONANDMARKETINGSTRATEGYCHAPTER3Affect&CognitionandMarketingStrategyI.ComponentsoftheWheelofConsumersAnalysisII.AffectandCognitionasPsychologicalResponsesIII.CognitiveProcessesinConsumersDecisionMakingIV.KnowledgeStoredinmemoryV.CognitiveLearningCHAPTER4:ConsumerProductknowledgeandInvolvementI.LevelsofProductKnowledgeII.ConsumersProductKnowledgeIII.Means-EndChainsofProductKnowledgeIV.InvolvementV.MarketingImplicationsCHAPTER5:AttentionsandComprehensionI.ExposuretoInformationII.AttentionsProcessesIII.ComprehensionCHAPTER6:Attitudes&IntentionsI.WhatisanAttitudeII.AttitudesTowardObjectsIII.AttitudesTowardBehaviorIV.Intention&BehaviorsCHAPTER7:ConsumersDecisionMakingI.IntroductionII.DecisionsMakingasProblemIII.ElementsofProblemSolvingIV.ProblemsolvingprocessesinPurchaseDecisionsV.InfluencesonConsumersProblemSolvingActivitiesSECTION3:BEHAVIORANDMARKETINGSTRATEGYCHAPTER8:AnalyzingConsumerBehaviorI.WhatisOvertBehaviorII.AModelofOvertConsumerBehaviorIII.MarketingImplications2CHAPTER9:ConditioningandLearningI.ClassicalConditioningII.OperantConditioningIII.VicariousLearningCHAPTER10:InfluencingConsumerBehaviorI.ConsumerBehaviorsInfluenceStrategiesII.SalesPromotionsIII.SocialMarketing:IV.IncreasingDesiredBehaviorV.DecreasingDesiredBehaviorVI.StrategicModelforInfluencingConsumerBehaviorSECTION4:THEENVIRONMENTANDMARKETINGSTRATEGYCHAPTER11:IntroductiontotheEnvironmentI.TheEnvironmentII.AspectsoftheEnvironmentIII.SituationsCHAPTER12:CulturalandCrossCulturalInfluencesI.WhatisCultureII.TheContentofCultureIII.CultureasaprocessIV.CrossCulturalInfluencesCHAPTER13:SubcultureandSocialClassI.SubculturesII.AnalyzingSubculturesIII.SocialClassCHAPTER14:ReferenceGroupsandFamilyI.ReferenceGroupsII.FamilySECTION5:CONSUMERANALYSISANDMARKETINGSTRATEGYCHAPTER15:MarketSegmentationsandProductPositioningI.AnalyzeConsumer-ProductRelationshipII.InvestigateSegmentationsBasesIII.DevelopProductPositioning(akaperceptualmapping)IV.SelectSegmentationStrategyV.DesignMarketingMixStrategy:CHAPTER16:ConsumerBehaviorandProductStrategyI.ProductAffectCognitionII.ProductBehaviorIII.TheProductEnvironmentIV.ProductStrategyCHAPTER17:ConsumerBehaviorandPromotionStrategyI.TypesofPromotions:II.ACommunicationPerspectiveIII.ThePromotionsEnvironmentIV.PromotionAffectandCognitionV.PromotionBehaviorVI.ManagingPromotionStrategiesCHAPTER18:ConsumerBehaviorandPricingStrategyI.ConceptualIssuesinPricingII.PriceAffectandCognitionIII.PriceBehaviorIV.PriceEnvironmentV.PricingStrategyCHAPTER19:ConsumerBehaviorandChannelStrategyI.IntroductionII.Store–RelatedaffectandCognitionsIII.Store-RelatedBehaviorIV.StoreEnvironmentV.Non-storeConsumerBehaviorVI.ChannelStrategy3SECTION1:APERSPECTIVEONCONSUMERBEHAVIORCHAPTER1:IntroductiontoConsumerBehaviorandMarketingStrategyI.IntroductionsMarketershavelongarguedthatthemarketingconceptistheappropriatephilosophyofconductingbusinesses.Simplystated,themarketingconceptsuggeststhatanorganizationshouldsatisfyconsumer’sneedsandwantsinordertomakeprofits.II.CompaniesarechangingtoservetheconsumersbetterforthreereasonsThedramaticsuccessofJapanesecompanies,likeToyotaandSony,thatfocusonprovidingvalue-ladenproducts,hasspurredothercountriestofollowsuit.IncreaseinqualityofconsumerandmarketingresearchDevelopmentofconsumersbehaviorresearchIII.WhatisConsumerBehavior?A.ConsumerBehaviorisDynamic1.Definition:thedynamicinteractionofAffect(feeling)andcognition(thinking),behavior(do),andenvironmentaleventsbywhichhumanbeingsconducttheexchangeaspectsoftheirlives.2.Thethinking,feelings,andactionsofindividualcustomer,targetedconsumergroups,andsocietyatlargeareconstantlychanging.3.Thedynamicnatureofconsumerbehaviormakesdevelopmentofmarketingstrategiesanexcitingyetdifficulttask.Strategiesthatworkatonetimeorinonemarketmayfailmiserablyatothertimesinothermarkets.4.ItsreciprocalB.ConsumerBehaviorInvolvesInteractions1.Consumerbehaviorsinvolvesamongpeople’sthinking,feelings,andactionsandtheenvironment.2.Marketersneedtounderstandwhatproductsandbrandsmeantoconsumers.3.Marketersneedtounderstandhowtheseinteractionsinfluencesindividualconsumers,targetmarketsofsimilarconsumersandsocietyatlarge,thebettertheycansatisfyconsumerneedsandwantssandcreatevalueforthe,C.ConsumerbehaviorInvolvesExchangesInotherwords,peoplegiveupsomethingofvaluetoothersandreceivesomethinginreturn.VI.ApproachestoConsumersBehaviorResearchA.InterpretativeApproach1.CoreDiscipline:CulturalAnthropology2.Prima