新编剑桥商务英语unit12

Module12141.ListeningAcolourproblem2.ReadingColourfulcases3.GrammarIndirectquestionsandtags234.SpeakingPlayingagame10.1BusinesslawListening:Acolourproblem1.Herearethetwologosofrivalmobilephoneoperators.Whatlegalproblemdoyouthinkmightoccurbetweenthem?GalacallInthiscasebothphoneoperatorsareusinglogoswhichusethesamecolour.Oneoperatorcouldarguethatcustomerswillthereforeconfusethebrandandthattheircompetitorismakinguseoftheirbrandimage.Frontline2.ListentoanewsprogrammeabouttheprobleminEx1.Ajournalisthaspreparednotesonthecase.Writeinthemissingwords.Galacallannouncedthatitmaytakelegalproceedingsoveraseriesof(1)____________runbyitsrivalFrontline.Itmaysuethecompanyoveritsuseofthecolourpurpleon(2)___________wornbysalesstaff.ThisisasimilarcasetothatofOrangeandeasyMobileandtheargumentovertheuseofthecolour(3)__________inbothcompanies’trademarks.AnotherexampleiswhenBPtookoutlitigationagainstanIrish(4)_____________overitspetrolstationsandthefacttheywantedtopaintthem(5)_______.Aswellascolour,acompanytrademarkcanhavetherightsoverthe(6)__________ofalogoorbrand.Galacallwillwinincourtiftheprosecutioncanprovetheir(7)________isdamagedbyconfusing(8)_________.TVcommercialsT-shirtsorangepetrolcompanygreenshapebusinesscoloursListeningscriptP=PresenterR=ReneP:Businessnewsnow,andthetelecomsfirmGalacallhasannounceditmaybetakinglegalproceedingsagainstthenewcomerandpotentialrivalinthetelecomsmarket,Frontline.FrontlinerecentlyranaseriesofTVcommercialsinwhichallitssalesstaffworedistinctivepurpleT-shirts.Galacall,whosetrademarkbrandnameappearsinasimilarshadeofpurple,hasn’tsaiditwillsueFrontlineyetbutisconsideringitsposition.Well,onthelinetodiscussthisstoryislawyerandlegalexpertintrademarklaw,ReneMackersmannfortheLondon-basedfirmParkersandMackersman.R:Goodmorning.P:SoRene,IwaswonderinghowseriousGalacallisaboutallthis?Surelytheyonlyhaveacaseagainstacompanywhichinfringesthetrademarkbyusingasimilarname,don’ythey?R:Well,no.Infactthereareanumberofexampleswherecompaniesorbrandshavetriedtopreventothersfromusingwhattheyconsiderastrademarkcolours.TakethecaseofthemobilephonecompanyOrangetryingtostopeasyMobileusingthecolourorange.TheeasyGroupcompanyhadusedorangeonallitspreviousventures,butwhenitlaunchedarivalmobilephonebrand,theoperatorOrangesaideasyMobilewasbreakingthelawbyusingitscolourinthesamemarketplace.ThentherewastheoilcompanyBP,whoselogoisgreenandyellow.TheytookoutlitigationagainstanIrishpetrolcompanywhotriedtopaintitspetrolstationsgreen.P:Sodoyouthinkyoucanusethesamecolouraslongasyourproductisdifferent?R:Absolutely.Forexample,thefoodmanufacturerHeinzusesturquoiseonitscansbutitcouldn’tstopsomeonefromusingthesamecolouron,saybicycles.P:Canyoutellmeifthereisanythingelseyoucanbuytherightson?R:Ohsure.Trademarksmeanfirmshaverightsoveranythinglikecolourorshape.P:Shapeaswell?R:Absolutely.TakeToblerone.Theyhavetherightsontriangularboxesfortheirchocolate.P:SobacktoGalacallandF.I’dliketoknowwhatyouthinktheoutcomewillbeifitevergetstocourt.Who’llwin?R:Well,I’mnotthejudge,butiftheprosecutioncanprovethecolourwillconfusecustomersanddamageGalacall’sbusinessthentheymightjustwinit.Vocabulary:LegaltermsMatchtheselegalwordstotheirdefinitionsA-J.SomeappearinthenotesinEx20sue______1prosecute______2trademark______3court______4lawyer______5case______6rights______7judge______8defence______9litigation______A.Nameorsymbolonaproductwhichmeansitcan’tbeusedbyanotherproducer.B.Legalmatterthatisdecidedincourt.C.Theprocessoftakingacasetocourt.D.Makealegalcaseagainstsomeoneandclaimformoney.E.Whatyouarelegallyallowedtodo.F.Theplacewherelegalcasesareheard.G.Thepersonwhogiveslegaladviceandrepresentsapersonincourt.H.Thepersoninchargeofacourtwhomakeslegaldecisions.I.Trytoprovesomeoneisguilty.J.Thecasetoprovesomeoneisinnocent.DIAFGBEHJCReading:Colourfulcases1.Readthreearticlesaboutcompaniesandtheirtrademarks.Whicharticle(A,BorC)doeseachofthesestatements1-7referto?1.Thecasewasoverthecolourofthepremises.________2.Thecompanyisunlikelytotakemembersofthepublictocourt.____3.Thecompanyalreadyusedthecolouronitsotherbrands._____4.Thecompanyhasnotyetstartedanykindoflitigation._____5.Onlypartofthecompanycouldbeprosecuted.______6.Therightsofacompanyinanothercountrywereaffected._____7.Thecompanywouldliketocontrolhowitsbrandisused._____ORANGETOSUEOVERCOLOURThemobileoperatorOrangemaybetakingeasyMobiletocourtovertrademarks.TheproblemcomesfromtheeasyMobilechoiceofcolour.TheoperatorhasfollowedtheeasyGrouptrademarkbrandingandusedorange.ThetwomobilecompanieshavebeeninlitigationsincethelaunchofeasyMobilewasannounced,butOrangehassaidthatthetalksfailedtoresolvetheissuesandthetwooperatorswillseeeachotherincourt.JoelBarry,partnerwithlegalfirmOlswang,saidthatthecasewillbethefirstintheUKtoseealegalbattleoveracorporatecolour.ANOGOOGLING,PLEASEInternetsearchgiantGooglehassaiditintendstostoptheuseofitsnameasagenericverb,sayingthatphrasessuchas“togoogle”somebodyorsomethingarepotentiallydamagingtoitsbrand.AspokewomanforGooglesaid:“Wethinkit’simportanttomakethedistinctionbetweenusingthewordGoogletodescribeusingGooglet