小米手机市场营销策略与模式分析

ThemilletphonemarketingstrategyandmodelbackgroundinformationofMilletcompanyMilletcompanywasformallyfoundedinApril2010,isafocusingonhigh-endsmartphonesindependentresearchanddevelopmentofmobileInternetcompanies,locatedinhigh-performancemobilefever.threebigbusinessofMilletcompanythreebigbusinessMilletmobilephoneMilletmobilephoneisahigh-performancesmartphones,designedforenthusiastsmobilecontrollevel.1)shapeisstraightallthetouchscreen;2)TheCPUusequalcomm1.5GHzdual-coreprocessor;3)Screenforresolution480x854sharp4inchLCDscreen;4)UsingspeciallydesignedfortheiPhone,TaiwanTPKgroupproductionofcapacitivetouch.Thefeatureofthemilletmobilephone1)Appearancecontractedinsidecollect,straightandroundedcornersisletitappearssimpleandrelaxed;2)Screen4inches,854x480resolutioncanaccesstotheInternet,entertainment,etc.Mostpeoplegiveattentiontotwoormorethingsgripfeeling;Thefeatureofthemilletmobilephone3)Bigbatteries1930mahbattery,canbeconnectedtothe450hoursstandby,15hoursoftalk,playsongs45hours,12hourswatchingvideo,biggame6hours;4)MobilephonesignalssupportGSM+WCDMA;TosupporttheusGPSandRussianGLONASStwosetsofsatellitepositioningsystem,supportA-GPS;SupportWiFiandbluetooth,etc.;Thefeatureofthemilletmobilephone5)Pricedual-coreCPUphonesthanwithotherproducts,cheappricearound2000;6)SystemindependentresearchanddevelopmentAndroidMIUIoperatingsystem,optimizetheimprovementsofnearly100;Thefeatureofthemilletmobilephone7)ApplicationinaccordancewithChinesehumanapplicationofusers;8)Innovationplayersdesignedformobilephonesandmobilephoneenthusiastsacmeissuedasmartphone.themarketingstrategyofMilletmobileFromproductside1)positioninginthecellphoneenthusiasts,itisthefirstbatchofusersshouldhavetwophones,oneofyourbudget,milletasthecheapphones.2)productresearchanddevelopmentofthefeverofuserparticipationpattern,itcantrackmeettheneedsofusers.themarketingstrategyofMilletmobileFromthepricingendmobilephoneprice1999yuan.NomatterfromcostAngleorAngleofworshipforapple,thepriceshouldbenopricecutspace.Letpeopledoubtismillet,unlikeapple,appleisenoughstrongbrand,alsofromtheipodtoreallysetuptheirownimageinthepublic,ratherthantheiphone.Inotherwords,willgiveyourselfsomewiggleroom.And,ofcourse,themanufactureroftheirproductshaveastrongenoughconfidenceandmarketanalysis,decisionmakingisbasedon.themarketingstrategyofMilletmobileFromthesalespromotiontosee1)highprofile.Milletmobilephone'sfounder,leijunreputationwithitsownpowerandamilletmobilephonelookslikeappleconferenceheldinBeijing,ChinaonAugust16.Thathighlighttheconferencehasbeentheattentionofthemediaandmobilephoneenthusiasts.themarketingstrategyofMilletmobile2)startisthefirstengineeringmachine.Milletmobilephoneformalversionhasnotbeenreleased,itfirstbookingprojectedition.Andmilletmobilephoneengineeringmachineadoptssecondskillsold,August29-31Augustforthreedays,every200setlimitto600,officialversionthanthecellphoneis300yuan.themarketingstrategyofMilletmobile3)makethetopicofmediahype.Recently,milletmobilephonewasstolenthisrumorhasbeen,ifthemilletmobilephonewasstolensomeoftheoriginality,estimatetheheatofthepeoplewillfallin,butifthemilletmobilephoneisnotstolen,cangiveamilletmobilephonepoints.Abouttherumours,millettodatehasnoofficialclarificationorrumours,itraisesthericewiththesupportersspat,milletandappearinthesightofInternetusers,alsogivemilletmobilephonecoveredwithalayerofmysteriouscolor;themarketingstrategyofMilletmobile4)halfblockhalfexposed,letaperson.Milletmobileengineeringmachines,secondskilloverisnoteligibletoparticipateintheactivitiesofthericenoodlesarespoilingforwaitingforthescheduledonSeptember5.AndrulesneedonSeptember5,500pointsofricetobeeligibleforreservation.themarketingmodelofMilletmobileFromtheperspectiveofabeforeandaftertheSpringFestivalgalaadvertising,televisionmediahasbecometheInternetgianteatanotherimportantmarketingdomain.Amongthem,themilletextensiveadvertisingcompanywithSpringFestivalgalaasaturningpoint,leijun,founderofthemilletisappearedinthesceneoftheSpringFestivalgala.themarketingmodelofMilletmobileInbroadcasting,milletmobilephonethemeadvertisingintheSpringFestivalgalaheyheystartedthreeminutesbeforelandingaCCTVformally.Theadvertisementtoyoungpeopleassubject,andtoheyheysoundthroughouttheentireAD,isintendedtodescribe:hahais2Byouth,hahaisbitterByouth,onlytheheyheyiscattleByouth.Inaddition,milletmobilephone,founderandCEOleijunisappearedinthesceneofthesnake'srecord.Allegedly,thisalsoisSpringFestivalgalaorganizerstogiveoneofthebigadvertisersspecialbenefits.THANKYOU