创业计划书-APP

篇一：app创业计划书**软件开发有限责任公司创业规划书目录一、执行总结1.1公司描述····················································11.1.1公司简介·················································11.1.2公司组织结构·············································11.1.3公司战略目标·············································21.1.4企业文化·················································31.2项目及产品服务介绍··········································31.2.1产品服务·················································31.2.2技术描述················································3电子商务类型技术描述····································3地方门户类型技术描述····································4服务行业类型技术描述····································5产品展示类型技术描述····································61.2.3盈利模式介绍·············································71.3商业模式及盈利预测··········································7二、产业背景·······················································8三、app市场分析3.1微观环境分析···············································83.1.1竞争对手分析···········································83.1.2消费者分析············································83.2宏观环境分析···············································83.2.1市场经济发展··········································83.2.2网络技术发展··········································93.3优劣势分析·················································93.4结论·······················································9四、竞争分析4.1竞争描述····················································94.2产品进入目标市场分析·······································104.3主要竞争对手情况···········································105.4产品竞争··················································104.5价格特点分析···············································114.6app项目swot分析········································12五、营销策略5.1市场定位···················································135.24p分析····················································13六、团队管理······················································156.1公司组织结构················································156.2公司职员架构················································16七、融资··························································16八、财务8.1财务状况分析···············································178.2投入预算···················································178.3收益预算···················································17九、风险及应对策略9.1财务风险···················································189.2市场风险···················································189.3技术风险···················································189.4管理风险···················································189.5经营风险···················································199.6用户风险···················································19第一章执行总结在移动互联网高速发展时期，app软件开发已然是时代发展的必然趋势，众企业纷纷睁开慧眼将目光聚焦在app营销上，另一方面也是移动智能化年代的必然。由于智能时代带来对传统行业的冲击，单纯的门户商店在市场竞争的大环境下已经越来越显现出一种疲软的状态。实体店在网络时代已经极大的不能够满足消费者的需求。因此，app公司前景也愈加可观！随着智能手机的普及，带来新兴产品app客户端的问世，app应用一经面世，越来越多的企业及个人便意识到app营销价值的重要性！我公司一致认为，作为新入这个行业的创业团队，应该“广撒网，重点捕捞”。即着重从门户商店入手，先让客户挣到更多的利润，从而占有此类市场的份额。我们都知道，国内的实体店多且繁杂。并且绝大多数的实体店都是千篇一律，不具有特别区分于其他实体店的特性，企业要想脱颖而出，必然要把网络这一关键环境因素考虑在企业经营当中，而app正是顺应这种大的宏观环境，为企业量身定做的拓展方案。必将占有未来市场！1.1公司描述1.1.1公司简介赛赛软件有限公司，创建于2014年，成立以来，我们公司时刻关注着软件市场的需求，把开发适合安阳中小企业的行业软件为目的，满足不同企业的需求。赛赛软件有限公司是一家专门从事企业软件的设计、开发和销售的企业。公司拥有完整的团队、先进的开发技术、领先的设计理念及高效的管理模式。意在为用户提供高效易用、设计精美、安全、易扩展的优质产品。公司团队，由一批志同道合、富有行业经验的成员组成；团队中，从软件开发项目的需求调研、分析、设计，到架构设计、编码开发、测试，到对用户的安装、培训和正式使用的实施，都有相关的专业人员来完成。专业、高效的团队，能保障用户的目标在规定时间内，低成本、安全、优质的实现。技术优势：可根据客户需求及客户自身情况，提供不同介入程度的支撑服务，帮助客户达成目标、实现最终共赢价值。服务承诺:诚实守信恪守承诺，承诺给客户的东西，一定会做到，而且做到最好，立身客户，为客户提供最适合最优质的服务，及时反馈，保障运行，软件交付后，客户反馈问题之后，我们会快速反应，立即组织人力解决，维护客户权益。1.1.2公司组织结构篇二：xxxapp创业企划书创业计划书第一章产品综述1.1产品介绍xxx应用是为某公司定制的应用，用途在于从服务器获取某商店一段时间的盈利情况，并且能够通过统计图表直观的展示给用户。并且通过移动客户端的方式，能更有效的随时掌握店铺的销售情况，最近的销售业绩，销售额等基本信息。从而使得店主能根据图表实时直观展示，制定最新的销售策略，有效提高店铺的管理效率。1.2产品特色xxx是一款面向b2c、c2c商家，专注于电子商务订单管理的移动端软件。系统以提供高效的订单处理手段为目标，提供了一套包括：采购、销售、仓储、客户关系、账款、售后服务等全面管理功能的综合业务管理系统。基本涵盖了电子商务企业和个人从业者，在业务运营过程中面临的管理需求。近两年，商家不但在数量上快速成长，个体的规模也今非昔比；越来越多的电子商务商家以企业或团队的形式出现。对于电子商务企业管理者来说，提高协同工作效率；保护敏感资料；深层挖掘业务数据等变得尤为重要，而这些都不是销售平台所能提供的。借助xxx，用户可以很好地解决上述问题。xxx采取流程化管理，将任务按照岗位设置分解，所有操作员的权限和视图都可以灵活配置。另外还提供了详尽、强大的统计分析功能。与传统的零售批发相比，在线销售的业务模式不仅仅是工具意义上的差异，在营销理念、管理思想上也发生了很多变化。以解决线下销售管理为设计目标的传统进销存系统，在新的业务模式下，格格不入也就理所当然。为了更好地服务商家，xxx针对淘宝、拍拍等主流的电子商务平台，做了很多独特的设计；同时也为用户自己建立独立的b2c平台，提供了开放的接口。主要模块结构如下：xxx主要功能模块1.3产品价值很多中小卖家常常会遇到这样的问题，店铺人手不够，而自己又迫不得已要外出处理一些事情，这时，店铺没有人管理，简单的订单交易发货可能也无法完成。登陆xxx，卖家们可以发现，商品改价、扫描发货、订单分类化展现这些看起来要通过多个应用完成的任务，通过选择多个isv插件已能实现，另外，也能完成商品的分类展现、批量修改等基础的商品管理。淘宝今年通过手机下的订单超过500亿元，移动互联网成了当下不可忽视的数字化生存平台，开发移动客户端显得尤为重要。基于淘宝开放平台开发的isv有很多，卖家也能通过这些应用对商品进行某一个功能的管理，而不能实现多个功能的整体管理。淘宝针对移动领域的开发应用也多在买家端，以满足消费者的购买需求。xxx的目标客户是正在经营网店的店主，正好填补了这一市场空白。1.4产品使用风险由于本产品是一款网络管理工具，所以用户在使用的时候应注意好自己的隐私，不要在有陌生人在身边的情况随便使用。可能会有不法分子借此做出一些不良的行为。用户也不应该随时把自己的账号信息随便向陌生人透露，以保护自己的隐私。1.5项目图片展示第二章市场分析2.1市场现状中南大学作品名称：中南大学校园搜索app创业团队：陈凤霞李海同苏玲惠李宏华付泽宇史晓娟付道二○一五年五月目录一、项目摘要1.1市场背景1.2产品简介1.3实施计划二、业务描述2.1业务简介2.2发展前景三、产品与服务3.1app的设计3.2app的制作3.3app所能提供的服务3.4app的完善及发展方向四、市场与销售4.1市场开拓4.2营销策略4.4市场联络五、管理团队5.1人员及主要职能5.1.1人员设置5.1.2主要职责与分工5.2公司员工守则六、财务分析6.1盈利模式6.2筹资来源6.3成本规划6.4收入预期6.5收益预测七、风险分析及对策7.1市场风险7.1.1app正对大量行业产生深刻的影响7.1.2app的发展还存在若干