unit 1 世纪商务英语 外贸函电

LOGOPartOnePartTwoPartThreePartFourPartFiveContentsLOGO(完整)2.Concreteness(具体)LOGO(清楚)LOGO(简洁,简明)LOGO(礼貌)LOGO“you”attitude.“You-attitude”isnotsosimpleasonlytouse“you”insteadof“I”or“we”.Inyourlettersyoushouldalwayskeepinmindthepersonsyouarewritingto,trytoseethingsfromtheirpointsofview,visualizethemintheirsurroundings,seetheirproblemsanddifficultiesandexpressyourideasintermsoftheirexperience.“You-attitude”canhelptoavoidanawkwardsituation,andpromotecooperationbetweenthetradeparties.6.Consideration(体谅)LOGO(withoutspellingortypographicalerrors)andfactualinformationthatisaccuratewithreliablefiguressuchasnamesofarticles,specifications,quantity,priceandunits.7.Correctness(正确)LOGO’spersonality.Ithelpstoformone’simpressionofthewriter’sfirm.Stylesvaryconsiderably,buttheyallgivesimilarinformationandincludetheessentialparticularsaboutthewriter—name,address,zip-code,telephonenumber,telegram/telex/faxnumberande-mailaddressofthecompany.Itisusuallydesignedandprintedinthecenterorontheleftmarginatthetopofthepage.Abusinessletterbasicallyconsistsofthefollowing13parts.1.Letterhead(信头)LOGO’sinitials.Ifyoufindthe