剑桥商务英语中级写作Proposal Writing

BEC----ProposalWriting大学英语拓展课程剑桥商务英语（BEC）中级常州大学外国语学院杨国萍IntroductiontoProposalWritingBasically,proposalsarepersuasivepresentations.Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.120-140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreportsProposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.IntroductiontoProposalWritingATypicalStructureforProposalsIntroducingtheProposalProvidingReasons/ComparingProsandConsBalancingandConcludingLead-in:Readingexerciseonp.72Inresponsetoyourenquiryabout…/Furtherto…Atpresentthecompanyseemstobeperforming(well\badly)…Ontheonehand…butontheother…Oneadvantage/disadvantageisthat…Oneotherthingtoconsideris…Despite…Iwouldstillsuggestthat….Overall,Iwouldstronglyrecommendthat….Thefactthat…makesthisagood|poorinvestmentopportunity.GototheWritingTaskonp.73Reading:AProposalAsalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient.Readitandanswerquestion1-3.1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.I’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside•suitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?Theclientneedsofficespacefor12months.Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition.Thesecondlocationofferedhasthesebenefits:-officesonthesamefloor-wonderfulviews-moreconvenientthantheotherlocationfortransport-suitableparkingfacilitiesDearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.I’dliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:•afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.•aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriverside•suitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJonesWriting:AfaxSpacesaver,companywhichrentswarehousespacetobusinesses,hasbeensentthisfax.Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions.To:SpacesaverFrom:RandyBurrSubject:RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths,IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site.Wewouldhavethefollowingrequirements:-warehouseof100m2-24-houraccess-musthavesecurity-adequateparkingfortwentyandeasyaccessoffer10%discountfortwo-yearbookingThreelotscurrentlyavailable:75m250m250m2WarehousingNewwarehousingspaceNOWOPEN.Allspaceavailablefrom25m2to100m2.TwothirdsthepriceofW1Basedincitycentre.Couldoffertwospacesat50m2butmoreexpensive.PooraccessandparkingforfiveatmostOutsideofcitycentre.30-minutedrivefromBrownandBurrJustoffmotorway.Easyaccessforlorriesandadequateparking.Brandnewfacility.CCTVandsecurityfirmcheckonceanight.1.WhatareMr.Burr’sneedsandrequirements?2.HowmuchSpacesavermeetthoseneeds?Whichrequirementcan’tbemet?3.WhatbenefitsofCircularStorageshouldSpacesavermentioninitsreply?Mr.Burrneedswarehousingfor18months.Heneeds100squaremetresinspace,securityandparkingforatleasttwentypeople,aswellasgoodaccess.SpacesavercanmeetthoseneedsifMr.Burrtakestwospacesof50squaremetres(althoughthisisexpensive).However,parkingandaccessarepoor.SpacesaverismorepositiveaboutthewarehouseatCircularStoragebecausethereis100squaremetres’space.It’salsocheaperandhasgoodaccessandparkingaswellassecurity.Theonlydrawbackisthatthewarehouseisn’tascentralsotheproposaltoMr.Burrwillhavetoconvincehimthatthebenefitsoutweighthisproblem.QuestionsPossibleAnswerDearMr.Burr,Furthertoyourenquiryabout__________________________________________,Iamdelight