家乐福质量体系牛肉

Date:12thMay,2008QLBeefLaunchingBJQualityLineBeefLaunchingBJ•QLBeefAddValue品质体系牛肉的附加值•2007BeefFamilySales(byQty)-BJ北京牛肉分类07年销售•ReviewQLBeefSalesinSH-2007品质体系牛肉07年上海销售回顾•FinancialAnalysisofBeef牛肉分类数据分析•QLBeefLaunchingBJInformation品质体系牛肉北京上市信息Agenda议程QualityLineBeefLaunchingBJQualityLineBeefLaunchingBJQualityLineBeefAddValue品质体系牛肉的附加值草原放养完整的可追溯性不使用促生长激素饲料中不含抗生素饲料中不含动物性蛋白全程冷链运输新鲜Free-OpenfieldWholeTraceabilityNohormonesusedNoantibioticfeedNoanimalproteininfeedColdtransportationFreshmeat2007BeefFamilySales-BJ北京牛肉分类07年销售QualityLineBeefLaunchingBJ2007BeefSales(byQty)2007BeefNetSales(byRMB)•Target:25%intotalQtyforQLBeefinBJ(计划质量体系牛肉市场占有率25%)2007BeefFamilySales(byQty)-BJ北京牛肉分类07年销售QualityLineBeefLaunchingBJ•BeefFamilySalesQTY(KG)牛肉分类销量---TotalQTY:418922KG总销量---LocalBeef:402082KG本地牛肉---StandardBeef:16840KG青岛牛肉ReviewQLBeefSalesinSH(2007)上海销售回顾2007QualityLineBeefLaunchingBJQualityLineBeefLaunchingBJFinancialAnalysisofBeef牛肉数据的分析BeefFinancialAnalysis(12May,2008)关于牛肉的数据分析(SH)SubFamily分类AverageP4PurchasePrice平均的P4进价AverageSP（net)平均售价G.M.%(Jan—Apr.)毛利（1—4月）LocalBeef38.7254.0113.10%StandardBeef89.73146.6430.05%QLBeef54.0582.8123.27%Average60.8394.4922.14%2008年1——4月JantoApr.2008(BJ)SubfamilySalesQtyAVE.P4PurchasePriceSales(net)AVE.salesPrice(net)(SJstore)Turnover(+tax)G.M.%G.M.inValueStandardBeef792968.2848443886.645474152.29%12558LocalBeef15350729.471162479146.521313601418.23%2394344Total16143648.871210922966.581368342810.26%2406902QualityLineBeefLaunchingBJInformationofQLBeefSupplier品质体系牛肉供应商的信息Suppliername:BeijingKerchintalaCommerce&TradeCo.LTD供应商名字:北京科尔沁塔拉商贸有限公司供应商编号：ZUAASupplierCode：ZUAAConnectperson:XuBo联系人:许波Tel:010-87207677Fax:[phone]QLBeefOrder&DeliverProcess品质体系牛肉订货与收货流程QualityLineBeefLaunchingBJ（before2:00pm）下午2点前Butchermanager肉科主管SendtheorderbyfaxtoKerchintalaCO.将订单传真到科尔沁塔拉公司Day第0天Day+1第1天Day+2第3天Kerchintalamustbegintocutthemeatatmidnightonday+1(Dayforday)塔拉于第1天凌晨0点开始分割（每天）(before8:00am)上午8点前Butchermanager肉科主管ReceivetheQLbeefinReceivingYard在收货区收到品质体系肉•ChecktheQuantity检查数量•ChecktheQuality检查质量•Fileaform填写表格(Between8-10pm)晚上8－10点Butchermanager肉科主管AllQLbeeffromDay1mustbesell将第1天收到的品质体系牛肉全部售完•FileLostproduct填写损耗表格Shelflifeofstoresalesis2days.在门店的货架期为两天13QLItemsMeattoBoilQLBeefshank品质体系牛键QLBeefShinSlides品质体系键子肉QLBeefFlank品质体系牛腩QLBeefselectedTopsideslide品质体系大黄瓜条切片QLBeefTopsideslide品质体系精修牛腿肉QLBeefknuckle品质体系牛霖（煮）QLBeefchest品质体系牛胸肉QLBeefSmallTopsideSteak品质体系小米龙牛排QLBeefRumpCubes品质体系臀肉块QLBeefstrips品质体系牛肉丝QLBeefTail品质体系牛尾QualityLineBeefLaunchingBJQLBeefBone品质体系牛棒骨段QLBeefChineseTenderloin品质体系中式牛柳12QLItemsMeattofryQLBeefStriploinSteak3品质体系西冷牛排3块QLBeefStriploinSteak1品质体系西冷牛排1块QLBeefShortRib品质体系牛仔骨QLBeef2Hamburger品质体系牛肉饼2块QLBeefHamburger1品质体系牛肉饼1块QLBeefShoulderMinced(5%fat)品质体系肩肉糜（5％的肥膘）QLBeefTenderloin品质体系牛里脊QLBeefTenderloinSteak品质体系牛柳QLBeefTenderloinRoastedbeef品质体系里脊扎肉QLBeefTenderloinTournedos品质体系里脊牛排QLBeefRibeyeSteak品质体系肉眼牛排QLBeefRibeyewithbone品质体系大骨肉眼QualityLineBeefLaunchingBJQualityLineBeefLaunchingBJQLBeefLabelinformationQLBeefLabeloneachpackageConsumedateSPofeachpackageTraceabilitynumberQualityLineproductnameQualityLineProductSP/500gThepackedmustshowthefollowinginformation包装上必须显示以下信息:PieceName肉块名称,Packeddate包装日期,Limitconsumtiondate食用期限,TraceabilityNumber追溯号码,PiecePriceandKiloPrice单位肉块价格和公斤价格Packedweight包装重量BlueBasketforQualityLineBeef质量体系牛肉用蓝色周转箱QualityLineBeefLaunchingBJQLBeefItemIdentityCardDelivery送货1.TheQualityLinebeefmeatisdeliveredtoCarrefourstoreswithacoldtruck。2.EachpieceofQualityLinebeefmeatispackedalready.3.Supplierwillcombineallpieceseachstorewantandtoputtheminblueplasticbasket(seethepictureabove).4.Thetruckisclean,nocontactwithotherproduct1.品质体系牛肉用冷藏车送到家乐福的门店.2.每一块品质体系牛肉都是包装好的.3.供应商会将各店对不同肉块的订量总汇在一起，然后将其放进蓝色塑料周转箱里.4.冷藏车是干净的，品质体系牛肉不与其它产品混放在一起。Temperaturespecification温度1.Thetemperatureofthetruckshouldbemaintainedbetween1-4ºC.2.Themeattemperatureshouldbetween1-4ºC.1.冷藏车内的温度应该维持在1－4度范围内。2.肉的温度应该在1－4范围内。Packagingspecification包装说明1.OnlyblacktraywillbeusedforQLbeef.2.Lessbloodintheblacktray,nomorethan3%weightofthepiece.3.QLlabelwillbepresentedoneachpackage.Thelabelmustshowthefollowinginformation：PieceName,Packeddate,Limitedconsumtiondate,TraceabilityNumber,PiecePriceandKiloPrice,NetWeight.1.品质体系牛肉只能用黑色托盘。2.托盘里有少量血水，其重量不得超过肉块重量的3％。3.每个托盘上会有一张品质体系标贴，该标贴上应该有下述信息：肉块名称，包装日期，食用期限，可溯性号码，单位肉块价格和公斤价格，单位包装的重量。PackingDate包装日期Thedateofpackingshouldbesameasthedateofreceiving.包装日期应该和门店的收货日期一样。Freshness新鲜度Takeonesampleforcheckingthefreshness1.Smell:Withoutabnormalsmell,withbeefownflavour.2.Color:Beefmeathasburnish,red3.Stickiness:notsticky4.Meat:clearfibre,tenacity,willemmediatelyreboundafterpressing取一块样品做新鲜度测试1.气味:无其他反常气味,为牛肉应有的味道2.颜色:牛肉有光泽,红的恰好.3.粘性:不粘滞.4.牛肉:清晰的纹理,坚韧,按下后迅速反弹Refusal拒收1.Templatepackedaredamaged.2.NoQLlabeloneachpacage.3.Temperatureoftruckortemperatureofmeatarenotconformitywithrequirement.4.Packingdateisdifferentwithreceivingdate.5.Meatfreshnessarenotconformitywithrequirementabove.1.完整的模块包装破损了。2.每个包装上都没有品质体系标贴。3.送货车的温度或者肉的温度不符合要求。4.包装日期和收货日期不一样。5.肉品的新鲜程度不符合该产品卡在上面条款中的要求。QLDecorationBoardQualityLi