体验商务英语综合教程1unit1

Unit1IntroductionsBusinessEnglishMARKETLEADERanewlanguagecoursefortomorrow’sleadersoverviewBusinessEnglishKeyLanguage:LearndifferentJobTitlesLearncountriesandnationalitiesSkillsIntroducingyourselfandothersListeningTalkingaboutyourselfReading:DescribingPeopleCaseStudyAlohainHawaiiLanguageFocus•tobe•a/anwithjobs,wh-questionswithtobeBusinessEnglishQuotations:“Humansaresocialanimals.Tofindanindividualchoosingtolivealoneintheworldissorareastoconfirmthathumanbeingsneedtoliveamongsteachotherandgrouptogether.”“Networkingbeginswithintroducingyourselves.”“Youneverhaveasecondchancetomakeagoodfirstimpression.”Why?BusinessEnglishNoonelivesaloneinthisworld.Fewpeoplecangowithoutfriends.Inordertosurviveorsucceedintheworkingworld,weneedtogrouptogetherandformournetworkoffriendsandcontacts.Togettoknowpeople,wealwaysbeginbyintroducingourselvestoeachother.Therefore,introductionsareimportant.Agoodintroductionisagoodannouncementtomakeothersknowyouwellandaproperintroductionwillgiveothersagoodfirstimpression.Studiesshowthatpeopleformtheirfirstimpressionofyouwithinthefirstfewsecondsofthemeeting–whenyouareintroducingyourselves.Oncethefirstimpressionismade,itisdifficulttochange.That’swhypeoplesaythatyouneverhaveasecondchancetomakeafirstimpression.ReadingaloudpracticeBusinessEnglishThetoneofabusinessrelationshipcanbesetbyaninitialintroduction.Itisimportanttomakeagoodimpressionrightfromthefirsthandshake.Whenmeetingbusinesspeopleforthefirsttime,isitbettertobeformalorinformal?Ifindoubt,it’smoreadvisabletoadoptamoreformalapproach.HerearesomepointstorememberwhenmakingbusinessintroductionsinEnglish-speakingWesterncountries:1.Introducebusinesspeopleinorderofprofessionalrank–thepersonofhighestauthorityisintroducedtoothersinthegroupindescendingorder,dependingontheirprofessionalposition.2.Whenpossible,standupwhenintroductionsarebeingmade.3.Ifclientsarepresent,theyshouldbeintroducedfirst.4.Thenameandtitleofthepersonbeingintroducedisfollowedbythenameandtitleoftheotherperson.ReadingaloudpracticeBusinessEnglishCultureFocusHowtoreadaBusinessCard?BALTPROFConsultingGroupNikolaiIvanovAccountantP.O.Box103Tel:[phone]St.Petersburg,Tel/fax:(812)101-4046193015RUSSIAE-mail:[e-mail]’snameNameofthepersonJobtitleAddressBusinessEnglishBusinesstermsconsultinggroupaccountantproductmanagerseniormanagerProperNamesSt.PetersburgRussiaHamburgGermanyBuenosAiresArgentinaKeyWordsBusinessEnglishBusinesstermsAconsultinggroup：alsocalledaconsultingfirmorcompany,isabusinessorganizationthatoffersspecialistandprofessionalknowledgeoradviceonbusinessaffairstocompanies.consult,consultant,consultancyaccountant：aprofessionalwhoexaminesthefinancialaccountsofbusinessesorpeopleproductmanager：amanagerwhosejobistosupervisethecompany’sproductstrategy.seniormanager：apositionwhichfallsbetweenmanagerandgeneralmanager.BusinessEnglishProperNamesSt.Petersburg,RussiaHamburg,the2ndlargestcityofGermanyBuenosAires,capitalofArgentina,AhighlyindividualizedcityKeyLanguage1BusinessEnglishpersonalassistant(PA)JobTitlesaccountantcashiermanagertelephoneoperatortechnicianengineerlawyerreceptionistsalesassistantKeyLanguage1BusinessEnglishpersonalassistant(PA)JobTitlesMatchthewordsandthemeaningsaccountantcashiertelephoneoperatortechnicianreceptionistApersonwhotakesandgivesoutmoneyinabankorshopAsecretarywhoworksforoneperson,organizingtheirwork,meetingetcSomeonewhosejobistoprepareandcheckfinancialrecordsforacompanyorpersonOnewhoseoccupationrequirestraininginaspecifictechnicalprocessAnofficeworkeremployedchieflytoreceivevisitorsandanswerthetelephoneSomeonewhoworksonatelephoneswitchboard,whoyoucancallforhelpAnexpertwhostudiesfinancialdataandrecommendsfinancialactionsOnethatgivesexpertprofessionaladviceOnewhousestheartofcombiningpictures,wordsanddecorationintheproductionofbooks,magazines,etcanalystconsultantgraphicdesignerKeyLanguage1BusinessEnglishWritethewordsfromtheboxunderthecorrectheadingaccountantfinancemarketingmanagertechnicianengineercashierproductiondirectordoctortelephoneoperatorhumanresourcesreceptionistlawyersalesassistantpersonalassistant(PA)accountantfinanceDepartmentJobmarketingmanagertechnicianengineercashierproductiondirectordoctortelephoneoperatorhumanresourcesreceptionistlawyersalesassistantpersonalassistant(PA)DepartmentsFinance/Accountsorganizespayment.Marketingadvertisesandmarketsproducts.Productionmakesgoodsinthefactory.Humanresources/Personneldealswithemployees.BusinessEnglishVocabularyexerciseDepartmentsR&Ddevelopsnewproductsforthecompany.Salessellsthecompany’sproducts.Aftersaleshelpscustomerswithproblems.Dispatchsendsgoodstocustomers.Purchasingbuysgoodsforthecompany.BusinessEnglishVocabularyexerciseBusinessEnglishSpeakingWorkwithyourpartners.Introduceyourselfandtalkaboutyourjoborstudies.Whatdoyoudo?Iamamanager.What’syourjob?Wheredoyoucomefrom?IamfromFrance.Iamanaccountant.KeyLanguage2BusinessEnglishCountriesandNationalitiesCountryNationality-anBrazilGermanyItalyRussia-eseJapanChina-ishPolandSpainSwedenTurkeyCountryNationalityothersFranceGreeceTheUKTheUSABrazilianGermanI