我国网上药店发展现状及企业管理对策-陈晶

[e-mail]··11121.1100162.110016。、、。。。doi10.11669/cpj.2015.16.022Ｒ951A1001－2494201516－1457－05TheCurrentStateandTheManagementStrategyofEnterprisesofTheOnlinePharmaciesinChinaCHENJing1JIANGKui1LIUYan1LIUWen-yuan21．SchoolofBusinessAdministrationShenyangPharmaceuticalUni-versityShenyang110016China2．DepartmentofＲadiologyGeneralHospitalofShenyangMilitanyCommaneofChinesePLAChinaABSTＲACTOBJECTIVEToputforwardthemanagementstrategyoftheonlinepharmaciesforenterprisespromotethedevelop-mentofonlinepharmaciesinourcountry.METHODSTakingthemethodofliteraturereviewsanalyzedthehistoricaldevelopmentandtheamountmarketsizegeographicaldistributionandthestateofthepurchasingcrowdoftheonlinepharmaciesinchina.ＲE-SULTSNationalpolicygraduallychangescontroltotheonlinepharmaciessmallamountofpharmaciessmallmarketshareregion-aldistributionlimitationtinypurchaseofthecrowd.CONCLUSIONOveralldevelopmentoftheonlinepharmaciesisslowthegrowthrateacceleratednearlytwoorthreeyearsasthenewterminalmarketinthepharmaceuticalindustrythedevelopmentspaceishugeenterprisesshouldtakeeffectivemanagementmeasures．Seizethenewopportunitytomeetthenewchallengessuchasintensif-yingpropagandarecognizingtheactualconsumercorrectlyusingphysicalpharmaciestodigthepotentialconsumersoftheonlinepharmaciesProvidingpersonalizedserviceswhicharesuitableforonlinesalesbuildingtheonlineexchangeplatformstrengtheningtheconstructionofnetworkdevelopingtheO2Obusinessmodelstrengtheningenterpriseautonomy.KEYWOＲDSonlinepharmacydrugretailpharmacymanagementcurrentsituationcountermeasures。businesstocustomerB2C1OTC、、、、。10。11.119984“”2。199912SFDA《》。20006SFDA《》。20012《》。200211。20047《》。2005929SFDA《》。·7541·201585016ChinPharmJ2015AugustVol.50No.1620051229“”《》———“”。20115《2011～2015》“”。2013《》GSP。2014《2014》。20145《》。。。20155ChinaFoodandDrugAdministrationCFDA2964005994。1.21.2.1①200512291。200620082300%120%5201320141。201554CFDA《》400“”B2C296104“”“”。2005。②。2010～2014《》2。《》201350%83.7%201480%。20131《》2013。③。2014CFDA《》37131。B2C73.3%32.3%。。1.2.2①《2014》20141.3663453%282823%280.2%。。②200620112012168000529.4%2013172.6%201466.6%3。。③。201118004～50.2%。201130%2。199962005140043919.10%12005～201422010～2014《》·8541·ChinPharmJ2015AugustVol.50No.1620158501612014《》B2BBB2CCA83＜30272＜12016、、、、、、、、132006～2014B2C24。20062005122920066201268160.14%5。90%。20%16%1。。。1.2.3201554296、、、、653.0%。18.9%。4。、。106-9。1.2.42014126.4947.9%10～3978.1%。20～2931.5%。3.6155.7%。201420～2923.7%10～2010.4%5033.2%。5020。。2014。CNNIC20142.3663.5%3.213.542.4%。PC。2014、、10。。20127.85%11201311%1。。2、、。。。。2.1。。、12-13、、、、、、、、、、11。。。2.210～3978.1%35050%“”。。“”“”“”。、。。·9541·201585016ChinPharmJ2015AugustVol.50No.164、。、。30～50。10～20、。。2.3。50。、、、、14。APP。、。。201450。。2.4、。。“”。。。。、、、、、、15。、。、QQ。“”、。2.5、。。。“”、、、、、“”。。。。2.6、、、、。、。、、、。、。、“”、。、。。2.7O2O“”“”onlineToOfflineOfflineToOnlineO2O。、·0641·ChinPharmJ2015AugustVol.50No.16201585016。O2O①。。、12。②。。。1。O2O“”。③、、。16。O2O。2.8。。、。。13。。。。32020。。。ＲEFEＲENCES1WUJ.StatusquoofdevelopmentandstrategyofonlinedrugstoresinChinaJ.JChinaPharm2013249862-864.2XUQ.ProblemsandCountermeasuresinthedevelopmentofon-linepharmaciesinChinaD.HarbinHeilongjiangUniversityofChineseMedicine201211.32014ChinaPharmaceuticalelectricitysupplierstousemarketde-velopmentreportＲ.ChinaMedicalPharmaceuticalMaterialAssociation2015.4OnlinesalesofdrugsonlineEB/OL.2014-01-21．http//ＲeportEB/OL.2014-03-19.http//news.39.net/news/140319/4356693.html.6Statisticalanalysisreportofdrugcirculationindustryin2010EB/OL.2011-10-11.http//sczxs.mofcom.gov.cn/arti-cle/ct/201110/20111007774347.shtml.7Statisticalanalysisreportofdrugcirculationindustryin2011EB/OL.2012-06-08.http//sczxs.mofcom.gov.cn/arti-cle/ybs/201206/20120608169278.shtml.8Statisticalanalysisreportofdrugcirculationindustryin2012EB/OL.2013-05-30.http//sczxs.mofcom.gov.cn/arti-cle/dyplwz/bh/201305/20130500145831.shtml.9Statisticalanalysisreportofdrugcirculationindustryin2013EB/OL.2014-06-25.http//sczxs.mofcom.gov.cn/article/dyplwz/bh/201406/20140600639859.shtml.10CNNICStatisticalreportonthedevelopmentofthe35thChinaIn-ternetNetworkEB/OL.2015-02-03.http//news.mydrivers.com/1/381/381898.htm.11DENGYP.AnanalysisofcurrentsituationofonlinepharmaciesinChinaD.GuangzhouGuangdongPharmaceuticalUniversi-ty201220.12WUZA.AbriefanalysisoftheopportunitiesandchallengesthatouronlinepharmaciesarefacingJ.TechnolDevelopEnterP2012313157-59.13CHENYF.ProtectionoftheinterestsofonlinedrugpurchasersinChinaAnalysisandcountermeasuresJ．JEnterprisChinaPharm200920221757-1760.14CHENBZ.ＲesearchonthemarketingstrategyofOTCdrugnet-workJ.MarketMod20133043-45.15XULDMENGＲ.DiscussiononthedevelopmentroadofonlinepharmaciesJ.Asia-PacificTraditMed2011792-3.16LIANGXYFENGGZ.OnlinepharmaciessellprescriptionofmedicinemodeJ.CentSouthPharm2015134446-448.2015-05-29·1641·201585016ChinPharmJ2015AugustVol.50No.16