北师大版必修四Unit10_lesson4_Advertisement课件

EvianSpringWater——FromAlpsLesson4AdvertisementsQ1:What’sadvertisement?KEYWORDS:activityintroduceproductbusinessLaptopcomputerMP3MobilephoneE-dictionaryRadioalarmclockQ1:What’sadvertisement?KEYWORDS:activityintroduceproductbusinessQ2:What’stheroleofadvertisement?KEYWORDS:nameadvantagesattractpeople’sattentiontoWhat’sthis?ElectrictoothbrushApple-beerRefrigeratorQ2:What’stheroleofadvertisement?KEYWORDS:nameadvantagesattractpeople’sattentiontoQ3:Howmanykindsofadvertisementscanbedivided?KEYWORDS:commercialcharityQ3:Howmanykindsofadvertisementscanbedivided?KEYWORDS:commercialcharityQ4:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattentiontosocialproblemsenvironmenttrafficsecurity.UnrealadvertisementAnunrealadvertisementcondoreagle1.Lookatthepicturesandscanthetextstodecidewhichoftheproductsarereal.Theminicameraandtheremoteheadphonesarereal.2.Readthetextagainandnotedowntheadvantagesingroups.NameoftheproductMiniCameraPriceoftheproductAdvantages:Group1￡199.99small,convenient,reliableeasytouse,attractive,strong,notexpensiveNameoftheproductRemoteheadphonePriceoftheproductAdvantages:Group2￡80.45canhearradio/TVupto60metresawayandthroughglass,woodendoorsandwalls,topqualitysound,excellentvalue,nowiresNameoftheproductEarplugearringsPriceoftheproductAdvantages:Group3￡19.50goldandattractive,useful,canbeusedinmanydifferentsituations,abargainNameoftheproductFelineFloorcleanersPriceoftheproductAdvantages:Group4￡5.99madefromgoodqualitynylon,practical,easytowash,cheapTalkaboutsomethinginyourdailylife,makeanadvertisementaboutit,andshowyouradvertisementtous.DiscussionFunnyReadingLet’sreadsomefamousadvertisements,trytoguesstheproducts.1.Justdoit.只管去做。（耐克运动鞋）2.Thetasteisgreat.味道好极了。（雀巢咖啡）3.Fresh-upwithSeven-up.提神醒脑，喝七喜。（七喜）4.Adiamondlastsforever。钻石恒久远，一颗永流传。（第比尔斯）5.Impossibleisnothing没有什么不可能。（阿迪达斯）