屈原故里文化旅游资源开发研究

doi:10.3969/j.issn.1005-8141.2013.12.025阚如良1,2,刘　晗1,孔祥德2,张晓燕1(1.,443002;2.,38111)　　:,。、,,,。:;;;:F590.71　　:A　　:1005-8141(2013)12-1323-03ResearchonDevelopmentofCulturalTourismResourcesintheHometownofQUYuanKANRu-liang1,2,LIUHan1,Hsiang-teKUNG2,ZHANGXiao-yan1(1.CollegeofEconomics&Management,ChinaThreeGorgesUniversity,Yichang443002,China;2.AsianResearchCenter,UniversityofMemphis,Memphis38111,USA)Abstract:HowtodealwiththerelationshipbetweenthemigrationsecureprosperityandecologicalenvironmentprotectionwasadilemmafacedbytheThreeGorgesReservoir,andtheculturaltourismindustrywasanalternativeinsolvingthisproblem.Basedontheanalysisofthesignificance,favorablefactorsandexistingproblemsofthedevelopmentofculturaltourismresourcesinthehometownofQUYuan,thispaperappliedthedevelop-mentstrategyofculturaltourismresourcesinZiguiCounty,whichtheentirecountybecametheculturaltourismattractionandtheculturaltourismin-dustrybecameapillarindustrytoenrichtheresidentandprotecttheenvironment.Keywords:tourismresource;culturaltourism;tourismdevelopment;thehometownofQUYuan　　:2013-10-10;:2013-11-27:(:12BMZ052)。:(1970-),,,,,,。1　,,,“”。,。1.1　,,、。,,[1,2]。,,,,。,,、、、24“、”,,20066[3]。,。,,,。,,。1.2　·。、、“”,“”[4]。,,[5]。,,,[6]。,,《》、《》、《》。,,,,,。1.3　,“”“、”,,,,[7]。·1323·ResourceDevelopment&Market201329(11)　　　　　　　　　　　　　　　　　　　　　　　　··,。、、,、,,、。,,,,、。1.4　。,,,。。,,,;,,,。2　2.1　。、,()、()、()、()、(),、、,、、、,,,。,,,,。,,,。。“”,。,600m,,。,、、,,、、“”,。。“”,,“、、、、、”。,4A,、,,。2.2　。,[8]。,,,、、、、,,。。,,,,,,[9]。,、、、、,。。“”,,,[10]。,。3　3.1　,,,,[11]。,,,。,、,、。3.2　,,,。,。20,,。2012180,,10。3.3　,,。,,,。,,,,,、。3.4　·1324···　　　　　　　　　　　　　　　　　　　　　　　　ResourceDevelopment&Market201329(12),,。,,,。,,、,。4　4.1　,:,5A,、,,、,,,,,,,,。、。,,,、、、,、、、。、。、、,5A,,。、。,,,、、、、、、、,,。、。,,;,,,;,、,。4.2　,。,,“123”。,,“·”;,—、,、,;,,,,。,,,;,,、,,。,。,。,“”;,“”,,;、4A,,;、。,,、、、、,,,。,。,,。,,;,,,。,。,,,“”、“”、“”[12];,,、、、。“”,“”,“”,“”,“”,“”,、,[13]。,。、、。,,。,,,、,。,,。,。,,。“”,,“、、”,,,,,。:[1],.[M].:,2010.(1305)·1325·ResourceDevelopment&Market201329(11)　　　　　　　　　　　　　　　　　　　　　　　　··,。,,,,,,,。③,。。,、、、。、、,,;,。,,,,。④。,,,。,,,,,,。⑤。,“”、“”,,。,。,,、、、,、,,[12]。⑥[13]。,,,,,。,,“”。,,,、。,、、,。:[1].、[N].,2002-04-01.[2],.[M].:,2005.[3].、[D].:,2010∶6.[4]SmithB.Bonds,RelationshipManagement,andSex-type.RevueCanadi-ennedesSciencesdeL′Administration[J].Buyer-SellerRelationship,1998,(15)∶76-92.[5]NealWD.SatisfactionIsNicebutValueDrivesLoyalty[J].MarketingRe-search,1999,(11)∶20-23.[6],,,.[J].,2006,1(1)∶84-85.[7].[D].:,2010∶4.[8]2007-2011[EB/OL].(2012-6-10)[2012-6-21].[9].[J].,2010,(2)∶35.[10].[J].(),2011,(6)∶103-104.[11],.[J].,2010,(12)∶301.[12],.[J].,2007,(5)∶86-87.[13].[J].,2012,(1)∶86-87.　(1325)[2].[J].,2006,(7)∶73-79.[3],,,.[J].,2011,26(12)∶64-71.[4]JosephSNye.BoundtoLead:TheChangingNatureofAmericanPower[M].CopyrightbyBasicBooks,LLC,1990.[5],.:[N].,2012-05-30.[6].[J].(),2009,31(3)∶11-14.[7].[J].,2009,29(6)∶271-276.[8].(2010-2025)[M].:,2010.[9].:[EB/OL].[10].“”[EB/OL].[11].[J].(),2011,29(3)∶47-52.[12].[J].,2009,(32)∶76-77.[13],.[J].,2009,25(4)∶75-78.·1305·ResourceDevelopment&Market201329(12)　　　　　　　　　　　　　　　　　　　　　　　　··