体验商务英语3U11Ethics解读

MarketLeaderSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPUnit6EthicsInternationalBusinessEnglish,Book3Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPContentsReading:Whistleblowingontobacco1.Listening:Acodeofethics2.Video:CorporateResponsibility3.CaseStudy:ProfitorPrinciple4.Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPTeachingObjectivesandrequirementObjectives:ToenableSstotalkaboutEthicsTofamiliarizetheSswithlanguageabouthonestyanddishonestyTopracticereading&listeningforgistandspecificideasTorefreshSs’grammarknowledgeaboutNarrativetensesTopracticelanguageusedforProblem-solvingToworkoutsolutionstotheCase-StudytaskTopracticewritingaletterSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPReadingBusinessBrief:BusinessethicsVocabulary:HonestyanddishonestyReading:BattlingbigtobaccoReadingComprehensionQuestionsBattlingBigTobaccoSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPBusinessBrief:businessethicsDifferenttermsforthewordbribe:kickback,sweetener,backhander,baksheesh,greasingofpalmsLegalterms:illicitpayment,commissionPoliticalterms:slushfund,sleazeBriberyandcorruption.Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPBusinessBrief:businessethicsPricefixingisanagreementbetweencompetitorsinamarkettobuyorsellaproduct,service,orcommodityonlyatafixedprice,sothateachcanmaintainareasonableprofitmargin.Thegroupinvolvedinpricefixingissometimesreferredtoasacartel垄断联盟.Pricefixing操纵价格,价格垄断Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPBusinessBrief:businessethicswhistleblower名词whistle的一个主要意思就是警哨、警笛，动词短语blowthewhistle（吹哨子）沿袭下来的意义就表示“告密，揭发，检举（不正当行为）”，是个俚语。由此形成的一个名词“告发”就是whistleblowing，“告密者”就是whistleblower。Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPBusinessBrief:businessethicsFinancialinstitutionstrytopreventinsidertradingCompaniessellingpersonalfinancepromisetrytoavoidmissellingManufacturerstrytomakegreenorenvironmentallyfriendlyproductsCosmeticscompaniestrytoavoidtestingonanimalsClothingcompaniesclaimthattheirproductarenotusingchildlabor;payingsubsistencewages;workinginsweatshopsThecorporationasgoodcitizenSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPBusinessBrief:businessethicsPolicyofequalopportunities,orintheUS,anaffirmativeactionprogram,ensuresthatpeoplearerecruitedandpromotedonthebasisofmeritandnotdiscriminatedagainstonthegroundsofraceorgender.CodesofethicsandmissionstatementsThetreatmentofemployeesSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPStartingup1.Whatisthepurposeofabusiness?Isitjusttomakemoney?2.Whatdoyouunderstandbythesephrases?a)businessethicsb)acodeofgoodpracticec)amissionstatement3.Shouldmissionstatementsincludestatementsaboutethics?Discussthesequestions.Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPStartingup2.a)Businessethicsaretheoriesaboutconductandvalueswhichtakeaccountofthemoralresponsibilitiesabusinesshastothecommunityitexistsin,toitsemployeesandtoitscustomers.商业道德b)Acodeofgoodpracticeisawrittendocumentlayingdownethicalwaysofworkingforthepersonnelofacompany.工作规范体系,工作行为准则Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPStartingupc)Amissionstatementisadocumentinwhichacompanysetsoutitsgeneralapproachtodoingbusinessand/oritsobjectives.Notallcompanieshavemissionstatements,andtheycanvaryfromasinglesentence(Microsoft’sis‘Acomputeroneverydeskandineveryhome’.)toseveralpages.宗旨ThatisbusinessphilosophySept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPExamplesofMissionStatement“Providesocietywithsuperiorproductsandservicesbydevelopinginnovationsandsolutionsthatimprovethequalityoflifeandsatisfycustomerneeds,andtoprovideemployeeswithmeaningfulworkandadvancementopportunities,andinvestorswithasuperiorrateofreturn.”—Merck(apharmaceuticalcompany)“Organizetheworld’sinformationandmakeituniversallyaccessibleanduseful.”—GoogleSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPExamplesofMissionStatementWhatisApple'smissionstatement?AppledesignsMacs,thebestpersonalcomputersintheworld,alongwithOSX,iLife,iWork,andprofessionalsoftware.AppleleadsthedigitalmusicrevolutionwithitsiPodsandiTunesonlinestore.ApplereinventedthemobilephonewithitsrevolutionaryiPhoneandAppStore,andhasrecentlyintroduceditsmagicaliPadwhichisdefiningthefutureofmobilemediaandcomputingdevices.Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPExamplesofMissionStatementAtApplewerecognizeourresponsibilitytominimizetheenvironmentalimpactsofouroperationsandproducts.MoreinformationcanbefoundatAppleandtheEnvironment.TotalCarbonFootprintFor2010,weestimatethatApplewasresponsiblefor14.8millionmetrictonsofgreenhousegasemissions.Sept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPReading:Whistleblowingontobaccoaccountantbankercarsalesexecutivecivilservantestateagentjournalist4.Ranktheprofessionsaccordingtohowethicalyouthinktheyare.lawyernursedentistpoliceofficerteachertaxidriverBeforereadingSept.2011,Guangdonguniversityofbusinessstudies©huanghua&HEPR