《高级综合商务英语1》参考答案

1高级商务英语系列教材总主编：叶兴国王光林高级综合商务英语1主编：彭青龙（习题答案）外语教学与研究出版社2Unit1GlobalizationLead-in1.Quiz1)B2)C3)D4)A5)A2.AMiniCaseSuggestedanswers:AsZaracontinuestoexpand,itmighthavetoopenotherdistributioncentersonothercontinents.Language,culture,andworkrelationsmayvarysignificantlyfromtheclosely-managedoperationcurrentlyinplaceinSpain.Thecompanymayrunintomorespecificchallengesinaccommodatingcustomers‘requirementsduetoalackofculturalsensitivity.Zara‘sexpansiongloballymayposethechallengeofmovingfromamorecentralizedmanagementstyletoamoreglobalstyle.Lorenaneedstoensurethatshehasatrulyinternationalteaminplacewithmembersfrombothmultilingualandmulticulturalbackground;drawupaplanonhowgloballogisticswillsupportglobalexpansion;startasuccessionplanandtrainnewlogisticsmanagerswhocouldbereadytotakeonoverseasresponsibilities;andencouragestoremanagerstoincludesuggestionsonculturalspecificswhichmayhelpinmakingthefinalproductandbrandexpansionsuccessful.TextAI.ReadingComprehension1.Determinewhetherthefollowingstatementsaretrueorfalse.WriteaTfortrue,anFforfalse,andanNGfornotgiven.1)T2)F3)T4)F5)F6)T7)T8)F9)T10)NG2.EssayQuestions1)Themodernmultinationalcompanieshavehadpassedthroughthreephases.Firstcamethe19th-century―internationalmodel‖,withfirmsbasedintheirhomecountryandsellinggoodsthroughoverseassalesoffices.Thiswasfollowedbytheclassicmultinationalfirminwhichtheparentcompanycreatedsmallerversionsofitselfincountriesaroundtheworld.Andnowithasbeenreplacedbyasingleintegratedglobalentityinwhichthefirmwillmovepeopleandjobsanywhereintheworld,basedontherightcost,therightskillsandtherightbusinessenvironment.2)Thebigattractionsfromemergingmarketsarelow-costlabor,highlyskilledpersonnel,andachancetocooperatewiththegovernmentasapotentialcustomer.33)Theyarelackingthemanagementtalentswhocanpracticeandsupportbusinessoperatingmodelsthatwillallowthemtogenerateprofitablegrowthinmorematuremarketsoverthelongterm.4)ThesinglebiggestchallengefacingWesternmultinationalsisthelackofemerging-marketexperienceintheirseniorranks.Moreover,multinationalshavegreattroubleretainingthemanagerstheydohaveinemergingmarkets.―Well-trained,good,honestpeoplearescarceinemergingmarkets.Multinationalsarebetterattrainingthesepeoplethanemerging-marketcompanies,whichprefertopoachthemoncetheyaretrained.‖II.Blank-filling:Completethefollowingsentenceswiththewordsgiveninthebox.Changetheformwhennecessary.1)cutting-edge2)commoditized3)aggressive4)forge5)benchmark6)blueprint7)expatriates8)deploy9)ferocious10)substantialIII.Paraphrasing1.Rewriting:Rewritetheunderlinedpartofeachsentenceinyourownwords.1)―Inthe97yearsofthecompany‘shistory,neverhadaparticularkindofproductormerchandisebeenmanagedoutsidetheU.S.,‖hesaysexcitedly,notingthat―LatinAmericanowreportstoShanghai.‖2)ButtheassaultonitsservicesbusinessledbyatrioofIndianoutsourcingupstarts,TataConsultingServices,InfosysandWipro,posedabigthreattothefieldthatmightbethemainsourcesofgrowthforthecompanyasexpectedbyMr.Palmisano.3)Inmanyemergingmarketsthemostattractivepotentialcustomeristhegovernment,becauseofthegovernment‘surgentneedstoimprovetheinfrastructurefacilitiesinawiderange,fromthemobiletelephonenetworkstoroads,airportsandports,energyandwatersupply.4)A2007studyofChina‘stop200publiclytradedcompaniesfoundthatitisstilldifficultevenfortheleadingcompaniesinChinatocompetewiththoseglobalgiants.5)Americanmultinationalsnowhavea―ferociousinterestinattractingnon-Americanstotheboard‖,buttheycanfindonlyafewqualifiedexecutivesfromtheEuropeancountries,nottomentionthosefromemergingmarkets.2.SentenceTransformation:Completethefollowingsentencesbasedonthestructuresgiven.1)Becauseofthefactthathotlabormarketsinemergingmarketsarecausingextremelyhighturnoverrates,everybigmultinationalisaimingtowinthe―warfortalent‖andtakingitasoneofthemosturgentissues.2)Itisbelievedthatasabigmultinationalcompanyitenjoysadvantagesinrecruitingandretainingtalentedmanagersthanthelocalcompetitors.3)DespitethegrowthoftheirrevenuewhichincreasedonthebackofChina‘scontinuedeconomicgrowth,theycouldonlycreatehalfofthevalueoftheirglobalcompetitors.4)Nolongerthe―youngbucksorretirement-posingtypes‖astheyusedtobe,4nowadaystheexpatriatemanagersappointedbymultinationalstoworkinemergingmarketsaregenerallyofamuchhigherquality.5)Comparedwiththoseoldmultinationals,thefirmsinemergingmarketsaretypicallylackingthedepthofmanagementtalent,thoughthefoundersareoftenimpressive.IV.Translation1.SentenceTranslation1)这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。2)虽然与印度的低成本模式相适应的意愿是非常重要的因素，但是嘉能·布鲁克先生强调，IBM对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。3)IBM也表示，它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题，并在印度和中国建立了最先进的研究实验室。4)我们先找出该国最重要的一些行业，然后带着提升这些行业的整体策略去跟他们洽谈，利用我们的技术帮助他们达到国际标准。5)公司还希望能和中国200个二线城市的地方政府建立起合作关系。这200个二线城市，每一个城市将至少有一百万人口，从电力供应到飞机场方方面面都需要发展。2.PassageTranslationInthewakeoftheinternationalfinancialcrisisandbasedonourexperienceindealingwiththecrisis,wehavebecomemoreacutelyawareofonething.Inaneraofdeepeningeconomicglobalization,ifwewanttoensuresustainedglobaleconomicgrowthandeffectivelytackletherisksandchallengesfacedbytheworldeconomy,allcountriesandregionsmuststreng