pinterest 案例分析

TheWhat,WhyandHowMarch2012WhatisPinterest?“Acontentsharingservicethatallowsmemberstopinimages,videosandotherobjectstotheirpinboard.”-Pinterest“Thelatestcrazeinsocialmedia–thechicnewvisuallystimulatingsocialsharingsiteisquicklyjoiningthelikesofFacebook,TwitterandStumbleUpon.”-JeffBullas,jeffbullas.comWhatisPinterest?AfunreminderoftheclothesIwillneverafford/fitinto,thehomedecorIwillneverafford/fitintooursmallhouse,therecipesandcraftsIamtoolazytoevermake,thesayingsIwasn'tcleverenoughtothinkofmyown,thephotosIwishIhadtakenbutdidn't.WhatisPinterest?Pinterestreached10M(U.S.)monthlyuniquesfasterthananystandalonesite….EVERTheNew,ShinyToyWomenRule!HowDoesPinterestMakeMoney?RevenueCouldAlsoComeFrom…•Advertisingthroughbrandedcampaigns,outboundlinksandtraditionalads.•Ecommercepartnersforaffiliatelinks
•Sellinggoodsandservicestousers(e.g.virtualgoods,printedcollections,premiumtools)
•Sellinguserdata/analyticsLet’sGetStarted–1,2,31.Askforaninvitation2.CreateaPinterestprofile.3.LinkaTwitteraccountanduploadabrandedlogo4.Followotherpeoplewiththesameinterestsasyourbrand5.Createboards6.Pin,pin,pinGettheBrowserAdd-OnPlaceitonWebsiteorBlogUseaniPhoneWhattoPin,WhattoPin?HowtoPinStep#1:SelectImageStep#2Afterclickingon“PinIt”buttoninbrowserorWebsite,imageswillappear.Selecttheoneyouwanttoappear.Step3:Clickon“PinThis”Step5:Picktheboardforitappear,writeashortdescriptionand,ifyouwant,alsopostittoTwitterWhat’sinitforPRandMarketers?ThePowerofReferrals“Thisisbig”-TechCrunch,March8,2012Links,Baby!EverypinlinksbacktoaWebsite.Themoresomethingispinnedorrepinned,thebiggerthepotentialforreferraltraffic.ThePowerofReferralsEveryone’sClimbingontheBandwagonEngagement•Morethan80%ofallpinsarere-pins,whichshowsPinterest’sviralpotential.•Commentsandlikesonyourpinsshowfansareengagedandinviteotherstojoinintheconversationaboutyourcontent.AninfographicispinnedAndthenthishappens…..Contests•BestPinboardUserscreateapinboard;brandsselectthebestone.•Mostlikes/repins
Entrantscreatepinboardsandspecificimagesforuserstolikeand/orre-pin.Winner(s)basedontheamountoflikes/re-pinstheyreceive.•SweepstakesEntries
Randomwinnersdrawnfromapoolonentries.Peoplecanenterthesweepstakesbyrepininganimageand/orfollowingabrandonPinterest.Metrics•Pinterestcurrentlydoesn’tprovideanalyticsormetrics•YoucantrackreferralsusingaservicesuchasGoogleAnalyticsNewAnalyticsServicesAreComingCopyright•TOSupdatedtoremovePinterest’srighttosellauser’scontent.•Italsoreleasedsimplertoolsforpeopletoreportallegedcopyrightortrademarkinfringements.NoPinterestforYou!WebsitescanblockpeoplefrompinningtheircontentbyinsertingasmallpieceofcodeprovidedbyPinterestNoPinterestforYou!Copyright1.Trytopinoriginalcontent2.Ifyoupinsomething,makesurethere’salinktotheoriginalWebsitesotheownergetsreferraltraffic3.IfyougetaDMCATakeDownNotice,comply…immediately.Thanks!MarkEvansPrincipal,MEConsulting“Helpingstartupsandentrepreneurssucceed”@markevans.caTwitter:@markevansLinkedIn: