新视野大学英语第三版第四册第三单元sectionA课件ppt

4FredSmithandFedEx:ThevisionthatchangedtheworldUnit3SectionAAmanagerisnotapersonwhocandotheworkbetterthanhismen;heisapersonwhocangethismentodotheworkbetterthanhecan.—FrederickW.Smith(Americanbusinessman,founderofFedEx)Thesecretofbusinessistoknowsomethingthatnobodyelseknows.—AristotleOnassis(Greekshippingmagnate)43UNITBeingentrepreneurialSectionA43BeingentrepreneurialUNITObjectivesTotalkabouttheentrepreneurialspiritTofurtherunderstandthetextToapplythephrasesandpatternsTomastertheessaywritingskillFredSmithandFedEx:ThevisionthatchangedtheworldContentsAFredSmithandFedEx:ThevisionthatchangedtheworldSectionWarming-upActivitiesTextStudyLanguageApplicationSummaryWarming-upActivitiesLead-inPre-readingActivitiesCulturalBackgroundAFredSmithandFedEx:ThevisionthatchangedtheworldSection1.Whatisanentrepreneur?Anentrepreneurisanindividualwhoacceptssomesortofrisk—usuallyfinancial—inthepursuitofnewbusiness.Thewordcanapplytoanypersonorganizinganewprojectoropportunity,thoughitismostoftenusedinbusinessworld.2.Whatarethegoodqualitiesofanentrepreneur?•greatabilitytolead;•anintenselevelofstrongdeterminationandwillingnesstoworkhard;•beinginnovativeandcreative;•astrongmotivationtowardstheachievementofatask;•theabilitytoestablishgoodrelationswithpeoplearound;......1.Whatdoyouknowaboutthesepeopleandtheircompanies?2.Whatpersonalitytraitsdosuccessfulentrepreneurshaveincommon?Answerthefollowingquestionsbrieflybasedonthegivenpictures.PictureDescription1.Whatdoyouknowaboutthesepeopleandtheircompanies?PictureDescription•ThemaninthefirstpictureisSteveJobs,cofounderandformerchairmanandCEOofAppleInc.;•ThemaninthesecondpictureisMarkZuckerberg,founderofFacebook,theworld’slargestsocialnetworkingwebsite;•ThemeninthethirdpictureareLarryPageandSergeyBrin,co-foundersofGoogleInc.2.Whatpersonalitytraitsdosuccessfulentrepreneurshaveincommon?Successfulentrepreneurshavemanypersonalitytraitsincommon,suchasstrongleadershipqualities,highmotivation,greatdetermination,willingnesstofail,competitivespirit,budget-mindedness,etc.PictureDescriptionThe__________definitionofanentrepreneurisapersonwhoorganizesandacceptstherisksofanewbusiness.Entrepreneursmayhaveanewproductorserviceto_____.Ortheymayhaveideasfornewwaystodobusiness.Butanentrepreneurialspiritdoesnothaveto___________thebusinessworld.Listentoashortpassageconcerningentrepreneurandfillinthemissinginformation.traditionalofferbelimitedtoListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.Latelywehearmoreandmoreaboutsocialentrepreneurs.Whattheydois_______;theymightevenactlikebusinessentrepreneurs.Theymight______moneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenot______byadesireforprofits.similarinvestguidedListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.Theirmostimportantgoal,theysay,istocreatesocialvalue.Theyorganizeandsupportprogramsthat______improveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve.Andtheysaytheytryto_______thesolution.Inotherwords,tochangethesystem,aimtospreadtheytrytogetwholesocietiestochange.Therearemanyhistoricalexamplesofpeoplewhomightbecalledsocialentrepreneurs.SusanB.Anthony,forexample,_________women'srightsintheUnitedStates.VinobaBhavecreatedtheLandGiftMovementtohelpIndia'spoorand________.positionlandlessfoughtforListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.QuestionsPreviewing1.Whatdoyouknowabout“theMillionaire’sUnit”?2.Whatdoyouknowaboutthe“hubandspoke”system?TipsTipsCulturalBackground1.Whatdoyouknowabout“theMillionaire’sUnit”?ItisthenicknamefortheFirstYaleUnit,anavalairreserveunitconsideredtobethefirstintheUnitedStates.ItwasstartedbyF.TrubeeDavison,aYalesophomoreatthetime,in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmerican’smilitaryaviation.CulturalBackground2.Whatdoyouknowaboutthe“hubandspoke”system?Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs.TheFedExcompanytookadvantageofthisideainthe1970s,revolutionizingthewayairlineswererun.Nowthemodelisextensivelyusedincommercialaviationforbothpassengersandfreight.CulturalBackgroundMainIdea&StructureLanguageFocusCriticalThinkingTextStudyAFredSmithandFedEx:ThevisionthatchangedtheworldSectionWhatisthetypicalsceneatMemphisAirporteverynight?(Para.1)Tips•Crewsunloadtheplane’scargo;•Thepackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress;•Thentheyareloadedontootheraircraft,andflowntotheirdestinations–manywithin24hoursofleavingtheirsenders.CanyoufindthetopicsentenceinParagraph2?TipsSmithisrecognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality.BeginningatypicalsceneinFedEx’sbusinessandabasicintroductionofFredSmith,thispartbringsoutthemaintopicandthesisoftheessay:Smithis“__________________________________________________________________________________”.PartI—Para.1–__2recognizedasanoutstandingEntrepreneurwithanagreeablean