大学体验英语综合教程2 Unit 3

ByLouise.JJDepartmentofCollegeEnglishWarm-upActivityLookattheadsandthinkabouthowyouwillsaytheminEnglish.成功之路，从头开始。钻石恒久远，一颗永流传。给电脑一颗奔腾的“芯”。服从你的渴望。Manyproductsforsaleseemtoscreamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1._______forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2._______ofcolors,patterns,fabricandbrandsyoucould3._________from.Whichkindofsoft4._______wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5._______,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6._______productsandidentifyourpurposeinpurchasingthethingsweneed.Couponsarealsoaformofadvertising.Sometimesfastfoodistemptingbecauseacouponisoffered,eventhoughtherearemorehealthychoicesforeating.Thegoodthingaboutadvertisingisthatithelpspeopleto7._______andrefinetheirchoices.Lead-inIntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8._______to.Inspiringadscauseindividualstotakeactionandevensavelives.9._______inAmerica,forexamplehasbeenreducedovertheyearsbecauseofthecreativePublicServiceadvertisementsthatthecouncil10._______.“Please,pleasedon’tbealitterbug,“causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Lead-inQuestions1.Doyouliketowatchtheadvertisements?WhatabouttheadsinsertedintheintervalsoftheTVserials?2.Doyouknowhowmanykindsofadvertisementsarethereandwhatarethey?Publicserviceads公益广告Salespromotionads促销广告Commercials(anadvertisementontelevisionorradio)在电视或广播上的广告AdsonthenewspaperormagazineoronthenetLead-inQuestions3.Whataretheadvantagesanddisadvantagesofads?Advantages:(1)Goodandniceadswillappealto有吸引力oursense;(2)Publicserviceadswillinspire激发peopletotakeactionandevensavelives;(3)Adswillhelppeopletomakedecisionsandrefine提炼theirchoices.Disadvantages:(1)mislead误导theconsumers;(2)cheattheconsumers，especiallythedeceptive欺骗性的(tendingtodeceive)ones.1.Whydotheauthor’sfriendscallherashop-a-holic?Theydosobecauseshelikesshoppingandkeepsalotofname-branditemsinherroom.ReadingComprehension2.Whendoestheauthorrealizethatsheisavictimofadvertising?Sherealizesthatsheisavictimofadvertisingwhenshelearnsmoreaboutmarketing.ReadingComprehension3.Whyisclothingveryimportanttohighschoolgirlsandnotthatimportanttocollegestudents?Becausehighschoolgirlsaredefinedandidentifiedbytheirclothing,butcollegestudentsaredefinedbytheirpersonalityratherthanbytheirclothing.ReadingComprehension4.Advertisersportraybeautifulmodelsinadvertising.Whydotheydothat?Theyusethosebeautifulmodelstopassthismessagetous:ifwewanttobepopular,loved,andattractive,weshouldfollowthesemodels.ReadingComprehensionYoucouldcallmeashop-a-holic,asmostofmyfriendsdo,butIcallmyselfaloveroffashion.Sittinginmyroom,IlookinmyclosetatallmybelongingsandwonderwhatelseIwanttobuy.Abercrombie,Guess,JCrewandRalphLaurenarejustafewofthename-branditemsthatcluttermyroom.AndIwantmore.I'veneverstoppedtoquestionwhetherI'mgettingwhatI'mpayingfor,thoughI'vealwaysbeenasmartshopper,asaleshopper.But,asIlearnmoreaboutmyfuturefield,marketing,IrealizethatIamavictimofadvertising.AllthethingsIwantandbuyareinfluencedbywhatmagazines,television,andotheradvertiserstellmeIneedtobuy.Paragraph1shop-a-holicashop-a-holicisacompulsivepersonwhofindsgreatjoyinshopping,almosttothepointofbeingahobby,butfindsithardtostopshoppingandbuysthingsthatarenotneeded.-holic后缀-holicOnethatisaddictedtoorcompulsivelyinneedof嗜好…成癖n.(1)mannerorwayofdoingthingsShepaintsinthefashionofPicasso.(2)popularstyleofclothes,behavioretc.Manygirlsliketofollowthefashion.Jeansarestillinfashion.fashionn.①壁橱；②盥洗室；③议事室，密室；④贮藏室E.G.Putthecoatsbackintothecloset.Youmayputthesebooksinthecloset.comeoutoftheclosettotellpeoplethatyouarehomosexual.closetDifficultSentences1.Youcancallmeashop-a-holic,asmostofmyfriendsdo,butIcallmyselfaloveroffashion.Youcouldcallmea,asmostofmyfriendsdo,butI’drathersayI.lovetobuythingsinfashionshoppingaddictAbercrombie&FitchAbercrombie&Fitch(A&F)isanAmericanretailerthatfocusesoncasualwearforconsumersaged18to22.Ithasover300locationsintheUnitedStates,andisexpandinginternationally.GuessJCrew4330740100brandn.amarkmadeusuallytoshowtheownerofsth.e.g.Whatisyourfavoritebrandofsoap?Therearetwobrandsofthearticleonthemarket.cluttervt.fillaspaceinadisorderlyway胡乱地填满,混乱，喧嚣e.g.Theroomwasclutteredwithfurniture.Theroadwasclutteredwithrefugees.Don’tclutteryourroom.clutterup使杂乱.使散乱inaclutter乱七八糟Hisroomisalwaysinaclutter.n.person,animalorthingthatisinjured,killedordestroyedastheresultofcarelessness,crimeormisfortune受害人，牺牲品，牺牲者earthquakevictimsNotallthevictimssurvived.Hewasavictimofracialprejudice.fallvictimtosth.beovercomebysth.成为…牺牲品Hesoonfellvictimtohercharms.victimParagraph2Everyonewearsclothes.Theycanbeastatement,astyle,oradefinitio