2011年7月全国快速消费品品类经营回顾

Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverviewJuly2011品类回顾2011年7月Copyright©2010TheNielsenCompany.Confidentialandproprietary.1MacroEconomyParametersQuarter220112Copyright©2010TheNielsenCompany.Confidentialandproprietary.Page3Copyright©2010TheNielsenCompany.Confidentialandproprietary.3GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）9.69.89.79.69.59.559.69.659.79.759.89.8510Q310Q411Q111Q2GDPGrowthvs.YA国内生产总值对比去年同期增幅Page4Copyright©2010TheNielsenCompany.Confidentialandproprietary.4NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA％社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）18.418.818.618.719.119.911.617.417.116.917.717.20.05.010.015.020.025.0Aug10Sep10Oct10Nov10Dec10Jan11Feb11Mar11Apr11May11Jun11Jul11NatTotalRetailSalesofConsumerGoodsVal.Growthvs.YA社会消费品零售销售总额对比去年同期增幅Page5Copyright©2010TheNielsenCompany.Confidentialandproprietary.5NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）3.53.64.45.14.64.94.95.45.35.56.46.50.01.02.03.04.05.06.07.0Aug10Sep10Oct10Nov10Dec10Jan11Feb11Mar11Apr11May11Jun11Jul11CPI居民消费价格分类指数Page6Copyright©2010TheNielsenCompany.Confidentialandproprietary.6ChinaConsumerConfidenceIndex中国消费者信心指数607080901001103rdQuart'094thQuart'091stQuart'102ndQuart'103rdQuart'104rdQuart'101stQuart'112ndQuart'11GlobalAverage全球平均US美国China中国Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）Page7Copyright©2010TheNielsenCompany.Confidentialandproprietary.7ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）131416193.64.65.46.4104100108105024681012141618203rdQuart'104thQuart'101stQuart'112ndQuart'119698100102104106108110FMCGValGrowth%vs.YA物价指数对比去年同期增幅CPI居民消费价格分类指数CCIIndex消费者信心指数Page8Copyright©2010TheNielsenCompany.Confidentialandproprietary.81,037,3071,034,2851,112,9211,962,8732,139,3152,154,590133,572106,329115,4152008200920103,106,5093,289,0143,401,083StoreCount(No.ofOutlets)7.17.010.226.729.034.927.729.733.9200820092010MonthlyFMCGACV(BillionRMB)6%3%9%16%9%1%0%8%7%20%7%14%9%20%-1%46%ModernTrade现代渠道Grocery传统渠道Others其它61.465.779.0Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年对比08年增幅/蓝色：10年对比09年增幅TotalCity&TownRetailMarketDevelopment全国零售市场发展Page9Copyright©2010TheNielsenCompany.Confidentialandproprietary.9ModernTradeDevelopmentbyStoreType全国现代渠道不同店铺类型发展14,46417,35320,60480,72884,36398,7369,22411,59112,0462,1852,1081,912200820092010106,329115,415133,5721.31.31.68.68.410.19.511.312.78.38.89.420082009201027.729.733.9Minimarket小型市场Supermarket超级市场Hypermarket大卖场CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)9%16%10%4%26%4%5%17%20%19%7%14%5%7%18%13%-2%21%4%26%Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年对比08年增幅/蓝色：10年对比09年增幅Page10Copyright©2010TheNielsenCompany.Confidentialandproprietary.10Copyright©2010TheNielsenCompany.Confidentialandproprietary.10RetailIndex(PRS3)Cross-categoryOverviewJuly2011品类回顾2011年7月Page11Copyright©2010TheNielsenCompany.Confidentialandproprietary.11ChinaCrossCategoryInformation56NielsendefinedCategories56尼尔森定义品类Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品TotalFood食品类TotalNon-Food非食品类Biscuit饼干ShoePolish鞋油CrispySnackFood干脆小食Battery电池TotalChewingGum口香糖LaundryDetergent洗衣剂Jelly&Pudding胶冻食品HouseholdCleaningProduct家庭清洁产品Chocolate-Total巧克力DishWashingLiquid碗碟/蔬菜/瓜果清洁剂FullConfectionery糖果FabricSoftner衣物柔顺剂Lollipop棒棒糖LoosePackConfectionery散装糖果PersonalWash香皂/沐浴露FacialCleanser洗面奶CarbonatedSoftDrinks碳酸饮料SkinMoisturizer护肤用品FunctionalDrinks功能饮品Toothbrush牙刷Juice果汁Toothpaste牙膏ReadytoDrinkTea即饮茶Razors剃须刀PackagedWater包装水RazorBlades刀片AsianTraditionalDrink亚洲传统饮料SanitaryProtection妇女卫生用品BabyPowder婴儿爽身粉Yogurt/YogurtDrink酸奶/乳酸饮料WetTissues&BabyWetWipes湿纸巾&婴儿湿抹巾MilkPowder奶粉Diaper婴儿即弃型尿布InfantMilkFormula婴儿奶粉Toner洁面后调养水LiquidMilk液体奶BathroomTissue厕纸TonicDrinks麦乳精FacialTissue面巾纸SoyaMilkPowder豆奶粉ReadyToUseFacialMask即用型面膜InstantCoffee即溶咖啡InsectBiteTreatment蚊虫叮咬治疗产品Cordials浓缩果汁InsectRepellents驱蚊虫剂EdibleOil(ConsumerPack)小包装食用油Insecticide杀虫剂InstantNoodles即食面ElectricMoisquitoRepeller电驱蚊器BreakfastCereal麦类食品BabyCereal婴儿谷麦类食品Shampoo洗发水Bouillon调味品与清汤HairStylingProduct头发定型产品SoySauce/OysterSauce酱油/蚝油HairConditioner护发素HairProducts头发护理Household家庭清洁DairyFood乳制品Beverage饮料ImpulseFood即食食品InsectControl驱虫产品OtherFood其它食品PersonalCare个人护理Page12Copyright©2010TheNielsenCompany.Confidentialandproprietary.12Source:NielsenRetailIndex(MonthlyUpdate)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Page13Copyright©2010TheNielsenCompany.Confidentialandproprietary.13Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全国食品类和非食品类季度销售额增长率Page14Copyright©2010TheNielsenCompany.Confidentialandproprietary.14Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全国食品类和非食品类月度销售额增长率Page15Copyright©2010TheNielsenCompany.Confidentialandproprietary.15Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Non-Food非食品Food食品Page