HND商务文化策略答案

IntroductionTheCompanywasfoundedin1979byTimMartinwhoopenedhisfirstJDWetherspoonspubandbecomewell-knownorganizationinUKwhichofferscheapbeer,goodconversationandsolidarchitecture.,'Marler'sBar',atColneyHatchLaneinLondon.ManyoftheotherearlyJDWetherspoonspubswerealsointhesamepartofHaringey.MartintookthenameofthechainJDWetherspoonsfromanoldschoolteacher.AndJDWetherspoonsbecameaplcin1992atwhichtimeitconsistedofachainof44pubs.Discussion:Section1:ExternalenvironmentQuestion1:Giveexamplesofsocial,technological,economic,politicalandlegalfactorswhichhaveaffectedthewayithasbehaved.socialfactors：Thevalueofmarket:ResearchestimatesthattheUKbeerMarketisthemainBeveragesmarketwhichwasworth£52.62bnatretailsellingprices(rsp)in2007.Incomparison,theU.K'ssoftdrinkmarketisestimatedathavingamarketworthofonly13billion.(51lunwen.com,2008)Pubculture:SociallifeintheUKforahighpercentageofthepopulationrevolvesaroundapublichouse;oftenacommunitywillhavealocalpubthatwillformanaturalhubfortheinhabitantsofitsimmediatearea.Moreoftenthannottherewillbeorganisedeventsseveraltimesamonthrangingfromapubquiztoafullblownexcursion.Quiteoftenthepublichousewillhavesportsteams,usuallyplayingtraditionalpubgamessuchaspoolanddarts;theseteamwillmosttimesenterintosomesortofleagueonalocallevelalthoughsomesportshavenationwidepubleagues.(Buck,2008)Politicalfactors:Promotionpoliciessetbygovernment:Theseincludespecificregulationof“TaxRateReduction”,thepromotionstyleofthepubasavitalpartofBritain'sleisureindustryandtheactivesinvolvementoftheallBritishpubandbeerindustrytoencourageandguaranteesafeandresponsibledrinkingforconsumers.(blacksacademy,2008)Thegovernmentprohibitsdrinkingforteenager:Thegovernmentreleasepolicythatprohibitsdrinkingforteenagersoasaresultthattheconsumersofpubsareobviousreduces.(Greshes,2008)Economicfactors:Marginalbenefits:Brewingandpubscontribute£28billiontotheUKeconomy-morethantheairline,clothesretailingandbroadcastingindustries.TouristsandvisitorstoBritainmake13.2millionvisitstoourpubseachyear,withpubsconsistentlyonthelistofpositiveperceptionsoftheUK.Thepubandbrewingindustryemploys540,000peopledirectlyand380,000inassociatedtrades27percentoftheadultpopulationvisitapubeveryweek.(Manifesto2009)Economicdepression:Aswithothersegmentsofthemarketplace,thebeerindustrywashurtbytheeconomicdepressionofthe1970s.IngredientandproductioncostsforBeveragesmarketrosetoanall-timehigh,andU.K.percapitaconsumptionofbeerdrinksdroppedoffforthefirsttimeinthirteenyearsin1974,thoughonlyaminuscule0.9percent(to31.6gallonspercapita).(Giichinese,2006)Legalfactors:Restrictiononsmoking:beerindustryinUKhaveenactedbansonsmokinginagreatnumberofpublicpubplacessincetheearly2000s,ofteninconjunctionwithareductionintheproportionofthepopulationwhosmoke.A2000Galluppollfoundthat54%ofUKresidentssupportedbansonsmoking.(Manifesto2000)TherulingfromtheMonopoliesandMergersCommission:BecausetherulingfromtheMonopoliesandMergersCommissionwhichseverelylimitedthenumberofpubswhichabrewercouldoperate,thisisalsoacapitallychangesinthepubsmarket.TechnologicalfactorsTVapplicationIn2004,wordcupfootballgamesarepopularinUK.Almosteveryoneareconcernthecompetitionsituation.SoapplyingTVequipmentisessentialforpubindustry.Itwillincreasethesales.Improvebrewingskills:themembersofbrewingindustryknowhowtoplanandestablishamicrobrewery,brewingsuccessfullyatmicrobrewerylevel,technologicalingredientsforthebrewingindustryandpreparationforbrewingexaminations.(Bobber,2009)Question2:UsingaSWOTanalysis,explaintherelationshipbetweenJDWetherspoonandtheenvironmentitisfacingduringtheearlyyearsofthe21stcentury.SWOTAnalysisSWOTanalysisincludesstrength,weakness,opportunityandthreat.Strength1.Longhistoryofbrand:Companieswasfoundin1979andmainlyfocusonbrewingindustry.Thismakescompanybecomespecialistinthisindustry.2.Convenientlocation:TheexcellentlocationisstrengthofJDWetherspoonplc.Inthecasestudy,thesitesofpubsareintownandcitycenters,withgoodpublictransportsystemandconvenientfacilities.Weakness1.Singleproduct:Thepubsonlyofferthecommondrinkandfoodbeverage,withoutconstantlyininnovativeideassuchasprovidelocalflavourinothercountries,fruitplatter.Thenmanycustomershavelittletothispubandtochoicetheotherpubs.2.NoTelevisionshow:pubsinJDWetherspoondidnotofferanytelevisionwhichcanoffersomeprogramforcustomerasastyleofentertainment.Thesewilllosssomeloyaltycustomers,suchasfootballfans.OpportunityAsastrongretailer:Thetraditionallinkbetweenthebrewingcompaniesknownasthe‘tiedhouse’systemhadbeenbrokenbyarulingfromtheMonopoliesandMergersCommission.Thishadforcedcompaniestochoosebetweenbrewingandretailing.JDWetherspoonenteredthemarketasaretailer.Itwasanewcompanywithnoconnectionstoanybreweryandwasabletobuildfromscratch.Enterintoanewindustrydevelopment:JDWetherspoonbegantodevelopingbudgethotelaccommodationknownas‘Wetherlodges’whichhavebarfacilitiesattachedtothem.ThisisanewopportunitytodevelopJDWetherspoonandaccumulatecompetitionadvantage.ThreatGovernmentdidnotencouragebingedrinking:Therewasincreasingpublicandgovernmentconcernaboutbingedrinkingandthecon