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IntroductiontoBusinessWriting•1stWEEKWhatbusinesswritinginvolves?•Businesscorrespondence•Businessreports•Publicitymaterials•Visualcommunication•ContractsSchoolWritingVSBusinesswritingSchoolWriting•Intheformofessays•Todemonstratetheknowledgeandlanguageskills•AlwaysusecomplicatedstructuresBusinessWriting●Intheformofletters•Intendedtocommunicateinformation•Readersandwritersareindemand-supplyrelationshipSpecimenBusinessLettersDearSirWouldyoupleasesendusacopyofyourcurrentcatalogueconcerningthesalestermsofyourwoodpulp.ItwouldbemosthelpfulifyoumailusbyOctober15.FaithfullyyoursSpecimenBusinessLettersGentlemenWeareinterestedinyourOutboardMotor,No.500.Pleasesendusafullinformationregardingthemotors,itspriceandtheearliestdateyoucanshiptwodozenofthemtoOsaka.Alsoinformusifyoucangiveaspecialdiscountonordersformorethanonedozenofthesame.YoursverytrulySavetheletterDearSirWewishtoacknowledgereceiptofyourapplicationcreditdatedFebruary17givingtradeandbankreferences,andwethankyouforthesame.Pleasebeadvisedthatyourorderhasbeenshippedasperyourrequest.Hopingyouwillgiveustheopportunityofservingyouagaininthenearfuture,weremain.WordChoice•Youmayperusethecontractandfindthesolution.•Wewillmakepaymentsoon.•WebegtostatethatItem12ofmerchandiserequestedisoutofstock.•Wehavebeguntoexportourmachinestocountriesabroad.•Youmayreadthecontractandfindthesolution.•WewillmakepaymentonMay15.•We’dliketotellyouthatItem12ofmerchandiserequestedisoutofstock.•WehavebeguntoexportourmachinePrinciplesofBusinessWritingPrinciplesofBusinessWriting:7C•Clarity•Correctness•Conciseness•Courtesy•Concreteness•Completeness•ConsiderationClarity•Clarity（清楚）:beclearandeasytounderstand.Itshouldhelptheaddresseegetitspointpromptlyatthefirstsight.Avoidambiguouswords,orunfamiliarterms,andhighlycomplexandcompoundsentences.Carefulparagraphinghelpstomaketheletterclearer,easiertoreadandmoreattractivetolookat.Exercise1,2HowtobeClear?•1.logicalOrganization：•①Cause&Effect•②ChronologicalDevelopment•③SequentialDevelopment•④Comparison•⑤FromGeneraltoSpecific•⑥FromSpecifictoGeneral•2.Well-WrittenSentences&Paragraphs：•MarshallCorporationwasfoundedfortyyearsago,anditnowhasbranchofficesinfourstates,anditemploysnearly400individuals.•MarshallCorporationwasfoundedfortyyearsago.Withbranchofficesinfourstates,itnowemploysnearly400individuals.•A.TheyboughtabicycleinBeijinginasmallshopwhichcosts$25.00.•B.Hewaswarnednottodrinkwatereveninarestaurantwhichhadnotbeenboiled.•C.Thosewhoworkrapidlygetillintheseconditions.•Theyboughtabicyclefor$25.00inasmallshopinBeijing.•Hewaswarnednottodrinkwaterwhichhadnotbeenboiled.•Thosewhoworkintheseconditionsrapidlygetill.•Weshalltakeafirmlinewiththefirm．•Weshalltakeastronglinewiththefilm．CorrectnessCorrectness(准确):ItisagoodwaytousethewordprocessingprogramofMicrosoftOfficetochecktheerrorswhichmaycomeupinthedraft.Italsomeansfactualinformation,accuratereliablefiguresandprecisediction.Distinguishformalandinformal•Formal•approximatelyinquireascertainobtainassistparticipateconstructpurchasecontributesufficientdifficultutilize•Informal•AboutAskfindoutreceivehelpsharebuildbuygiveenoughharduseConciseness•Conciseness（简洁）:Saythingsinasfewwordsaspossible.UsesimpleandstraightforwardEnglishtoexpressideas.Exercise1，2•A.Wehavebeguntoexportourmachinetocountriesabroad.•Wehavebeguntoexportourmachines.•B.IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule•IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule•IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.•C.Werequirefurniturewhichisofthenewtype.•Werequirenew-typefurniture.•willyoubegoodenoughto•expressapreferencefor•forthereasonthat•Please，prefer，because•Wordy•1.InthecityofDallas•2.ForthemonthofAugust•3.Pursuanttotheendofthisweek•4.Alongperiodoftime•5.Atthistime•6.Squareinshape•7.Iexpectedittobe•8.Signonthefrontofthisform•inDallas，forAugust，to，alongtime，now，is，Square,expected,signthisform，Concreteness•Concreteness（具体）:Makethemessagespecific,definiteandvivid,especiallyinthestatementofdataorsomeimportantinformation,suchastime,location,price,codesofgoodsetc.exercise1•A.Thesebrakescanstopacarwithinashortdistance.•TheseGoodsonpowerbrakescanstopa2-toncarwithin24feet.•B.Wehopetheequipmentwillbedeliveredtoourcompanyassoonaspossible.•PleasedelivertheequipmenttoourcompanybeforenextFriday.•C.Sheisafasttypist.•Shetypesatthefastrateof85wordsperminute.Completenessthelettershouldconveyallthenecessaryfactsorkeyinformationtotheaddressee.Itisagoodwaytolistalltherelevantfactsrelatingtotheaim.•Who?What?When?Where?Why?How?Courtesy•Courtesy(礼貌):Tobecourteous,considerateandtactfulcanhelpbuildfriendlyrelationship.•exercise1A.Usepoliteexpressionsandverbsofsubjunctivemood.Forexample:Opening:ThankyouforyourletterofFeb.7thtellingusthat……WeacknowledgethereceiptofyourletterdatedonMar.3rd……Closing:Wearelookingforwardtoyourfavorablereply.Yourclosecooperationinthisrespectwillbehighlyappreciated.B.Positivewordsandexpressionsareeasiertosetupandmaintainfriendly