panda主题公园分析策划书（PPT22页）

pandaI'mcoming•nationaltreasure.•Sichuan,incentreandwestofChina.•blackandwhite.•asasymbolofChina.AboutpandaTheirmainhabitatisthemountainsaroundtheSichuanBasin,anareaincentreandwestofChina.Theamountofpandaintheworldisverylimited,sotheyarereallyrareandprecious.panda-nationaltreasure.black＆white•fatandcute,•gentleandkind,•honestandfriendly.••Sometimestheyarequiet,sometimestheyarenaughty.•In1990AsianGames•pandaMeixiangandTiantian•Beijingolympicgames•ThecartoonmovieKungFuPandasymbolofChina.symbolofChina.Culturalandcreativeindustry•aworldfactory.•thetertiaryindustry,just41.8%GDP.•includemanyaspects:media,animation,games,filmandtelevision,design，advertising,tourismandsoon.PandalandvsDisney•Disney=goodexample•disneyland•disneyproducts•disneyinteractivestudios•disneychannel•Disney•ownadvertising•ownanimation,•ownfilm＆televisionworks.•Themaincharacter•Adistinctivetheme•IndustrialManagementpandaland•Themaincharacteranditsfriends•Adistinctivetheme，logo•IndustrialManagement•themepark，hotel，Restaurant•movie，Stageplay，Festivalcelebrationfocusonpandaland•relatedclothes，bags，ect.evenLimitedEditionspringfestivalkongfuchinesefoodtraditionalclothespandaland•positiveimpressionnotic•Withprotection,useasasupplement•Intellectualpropertyrights•respectothersculture，HarmonyNationofIslamtheendthankyou！