杰亚伯拉罕销售信函40页(英文)

JayAbraham27520HawthorneBlvd.,Suite263RollingHillsEstates,California90274EXECUTIVESUMMARYSubject:“BacktoTheFuture”DearValuedAbrahamClient:Ofthenearlyfiftydifferent,expensiveworkshops,summitsandprogramsIhaveconductedhereandabroad,onlyonestandsoutamongthemas“THE”definitivemarketingandmindsettrainingprogramofthemall.(Itjustalsohappenstobethecheapest!)TheExtraordinaryandEnduringSuccess(es)ofTheAbrahamMastermindMarketingProgram…I’mtalkingaboutmynowfamousAbrahamMastermindMarketingProgram.Ioriginallydidatotalof20inathree-yearperiod.ThirteenwereconductedhereintheUSAforgroupsrangingfrom300upto900atatime.WealsodidfourinAustralia.TwointheUK.AndonekillerversioninSingapore.Alltold,nearly11,541businessowners,entrepreneursandprofessionalspaid$5,000apiecetoexperiencethiscuttingedgetraining.Allwereofferedthechancetoleaveandreceiveacompleterefundafterafulltwodaysofthethreedayevent--Ifitdidn’tdelivertheworldclassmarketingeducationandmindsetmakeoverIpromisedtoeachoneofthethem.Lessthan1.7%AskedforaRefund!Businessowners,entrepreneursandprofessionalsfromallwalksofbusiness,representingalltypesandsizesofenterprisesattended.The98.3%whostayedandimmersedthemselvesfullyinmyproprietarymindsetandmethodologystateditwasthe“definingexperience”thattransformedtheirbusinessperformanceandwealthfromthatdayforward.Theyeachsaiditdifferently,buttheysaidit.Wehavemostoftheseontape.Pluswereceivedanother2500+lettersoftestimonyattestingtoamazinganddramaticsuccessstoriesor25%ofthepeoplewhohadattended.-2-TheMastermindMarketingProgramsarewhattaughtpeopleTheTenMarketingMistakes…The21PowerPrinciples…TheTwelveStrategicPillars…The14MindsetBuildingBlocks…AndtheconceptofMarginalNetWorth/LifetimeValue.Plusmany,manymoredefiningandimportantconceptsthatrevolutionizedmarketingandsalesendeavors.Theseprogramsintroduced“hotseats,”focusgroupsandlightningroundswherewegointeractivelydeepandworkthroughaparticipant’sparticularmarketingissues.TheMastermindMarketingProgramsgavebirthtothemonsterbrainstorming,masterminding,ideasharing,thinktankdynamicIhaveusedeversince.Itspawnedthe“threewaystogrowabusinessmodel,”thePowerParthenonandtheConceptofGeometricBusinessGrowthandeverysinglethingIlearnedabouttheapplication,powerandpotentialofafinelycrafted/structuredUSP.Itwastheseminar/trainingprogramwherewehadfourhour-longcopywriting,advertisinganddirectmailclinics.ItwastheprogramIhadMikeBasch,co-founderofFederalExpress,BarneyZick(thedeanofUSP,facetofacesalesmanshipandnegotiating),andMacRoss(theDionSanders/BoJacksonofentrepreneurialbusiness)speakandpresenttheiruniqueviewsonbusinessmarketing.Anditistheprogramwherenearlyonefourthoftheattendeesparticipatingturnedouttobeprominentexpertsintheirownright--Withamazingexpertisetheycontributed—LikeMarkVictorHansen,JohnDudeck,andPatriciaSeybold…Manyofmy$10,000,$15,000or$25,000trainingprogramshavebeensomewhatadvanced,esotericandmoresophisticatedandstrategicinfocus.TheMastermindMarketingProgramswerenoholdsbarred,pure100%marketing,teachingconcepts,applicationandmindsettraining---36solidhoursoflearningbasicJayAbrahammarketinglessons.Thiswas“THE”programthattaughteveryonehowtopersonallymarkettheirbusinessorpractice.OnOctober1,1995,Iheldtheverylast,andfinal(Ithought)MastermindMarketingProgramofmycareer.IneffectIretiredthe“greatestimpact”programIhadeverconceived.(Itwasalsothecheapest.)554clientscametothelastevent.TheJayAbrahamNobodyKnowsYoumaybewonderingwhyIwouldretiresomethingthatwassosuccessful.I’llbetotallycandid:1)Igotbored,and2)Igotburntout.Here’swhyinanutshell:•Reason#1:Mostofall,ifyouknewmewell,youwouldknowIhaveaninsatiabledesirefortryingnew/differentthings,elevatingandoptimizingmyresults,gettingthehighestandbestuseofmytimeandenergy,beinga“doer”as-3-opposedtoatrainer.Ihaveanintellectualhunger(inadditiontoaveryshortattentionspan).Inshort,Icravevarietyandintellectualstimulationatanexceedinglyheightenedlevel.•Reason#2:Therewasoneaspectofteachingthatreallyhadmefrustratedatthetime.Ihatedbeingsomeone’s“intellectualentertainment.”LetmeexplainwhatImean:Becauseofmybroadandoverwhelminglysuccessfulimplementationsofmyconcepts/strategiesinover400industriesandover10,000businesses,Iknowempiricallyandintimatelythatmymarketingstuffworks.Ineednofurthervalidationforit.Butthatbeingsaid,thatdoesn’tmeanthatitworked100%foreverybodywhoattendedmyseminars.Icouldonlyconcludeatthetimethatsomeofthepeoplewhoattendedmyseminarswerethereforprimarilyonereason:Tobeintellectuallyentertained-whichIresentedimmenselyatthattime.Today,Iknowbetter.Today,Iknowthatforentrepreneurs,masteringmarketingissimilartomasteringKarate.Thedifferencebetweenagreenbeltanda27degreegrandmasterblackbeltisnothowmuchyouknow.Itishowmuchyousystematicallyimplementandpracticethe20orsofundamentaldifferentmoves,blocks,punchesandkickseveryday.Ittakestime,effortandrepetition/practice.ManyofthepeoplewhomIthoughtweren’tdoinganything,justtooklongertobesuccessful.(Patienceisnotoneofmyendearingqualities.)•Reason#3:Iwastiredoftraveling(EvenforthelocalseminarsIwasawayfromhomeinahotelfor3to5daysatatime):YOUTRYtotraveltheworldwh