《外贸英语函电》课件

外贸英语函电Objectivesoflearningthiscourse1.Knowthewritingprinciplesofbusinessletters;2.Masterthespecial/technicaltermsininternationaltrade;3.Masterandbeabletousethecommonlyusedexpressionsininternationalbusinessletters;4.Beabletowritedifferentbusinesslettersinspecificsituations;5.Knowthelanguagefeaturesofinternationalbusinesscontractsandbeabletodraftthembyyourselves.FinalexaminationI.Fillintheblankswithproperprepositions.E.g.WelearnfromyourenquiryletterthatyouareinthemarketforChinesetextiles.Wesentasamplebooktoyouunderseparatecoveryesterday.II.Fillintheblankswithproperwords.E.g.Enclosedpleasefindourcatalogueandthepricelist.Wesustainedagreatlossof$5,000,forwhichwehavetolodgeaclaimagainstyou.III.Specialtermtranslation(C→E).E.g.保兑的不可撤销的即期信用证→confirmed,irrevocablesightL/CIV.Specialtermtranslation(E→C).E.g.despatchmoney→速遣费V.Firstarrangethefollowingsectionsinaproperlayout,astheyshouldbesetoutinabusinessletter,andthenwriteanenvelopefortheletter.VI.Writeareplytothefollowinggivenletter.VII.TranslatethefollowingsentencesintoEnglish(C→E).VIII.Translatethefollowingpassage(excerptsfromcontracts)intoChinese(E→C).ChapterOne:BusinessLetterWritingWritingbusinesslettersisoneofthemostimportantmeansofcommunicationwithothercompanies,eitherinthesamecountryorabroadbecauseletterscanpresentsomedetailswhichcannotbedonebyothermeansofcommunication.Itservestwomainfunctions---toconveyamessageandtoprovideapermanentrecordforfuturereferenceandalsovaluableproofintheeventoflegaldisputes.1Writingprinciplesofbusinessletters：7Cs1.Courtesy2.Consideration3.Completeness4.Clarity5.Conciseness6.Concreteness7.Correctness1.1Courtesy1.Trytoavoidirritating(惹人生气的)andoffensive（得罪人的）statementsinyourletters;Comparethefollowingsentences:1a:Whydidn’tyoureadtheinstruction（说明书）beforeusingthemachine?1b:Youarerequestedtoreadtheinstructionbeforeusingthemachine.2a:Inacompanyaslargeasours,weseldomtakeanorderoflessthan2000pcs（件）.2b:Pleasenotethatitisnotourcommonpracticetotakeanorderoflessthan2000pcs.2.Evenifyoureceivearudeletter,trytowriteareplycourteously（礼貌地）;3.Inaddition,towritebackpromptly（迅速）isalsoamatterofcourtesy.1.2Consideration1.Usingyou-attitudeinsteadofwe-attitudeYou-attitudemeansthatyouarefromtheotherparty’spointofviewandputhis/herinterestsinthefirstplace.We-attitudeisself-centered.Comparethefollowingtwosentencesandtwoletters:3a:WeregrettosaythatwehavetocancelyourorderbecauseofyourfailuretoopentheL/Cintime.(we-attitude)3b:Pleaseletusknowifthereissomethinginthewaythatprecludes（阻止，妨碍）youfromestablishingtheL/C.(you-attitude)Conclusion:you-attitudesentencesandlettersshowmorerespectandconsiderationfortheotherparty.2.Usingpositivetone（肯定的、积极的语气）insteadofnegativetone（否定的、消极的语气）Comparethefollowingtwopairsofsentencesandletters:4a:Wecannotsupplyinpacksoflessthan10.(negativetone)4b:Tokeeppackagingcostsdownandtohelpourcustomerssaveonpostage,wesupplyinpacksof10ormore.(positivetone)5a:Youfailedtoincludeyourcreditcardnumber,sowecan’tmailyourorder.(negativetone)5b:We’llmailyourorderassoonaswereceiveyourcreditcardnumber.(positivetone)Conclusion:sentencesandletterswithpositivetonesaremoreeasilyacceptedthanthosewithnegativetonesthoughtheyconveyalmostthesamemessage.1.3Completeness1.Acompletesentencemustincludealltherelevantinformation.Compare:6a:OurSalesManagerwillcontactyousoon.6b:JohnSmith,ourSalesManager,willcontactyousoon.7a:Myflightistoarriveat6:30onWednesday.7b:MyflightBA121fromLondonHeathrowshouldarriveatBeijingInternationalAirportat18:30onWednesday,12June.Conclusion:incompleteinformationmaybringaboutunnecessarytrouble.2.Acompletelettershouldincludewhateverdetailsareneededtogeneratetheeffectyouwant.Omissionofanythingthereceiverwantstoknowmaycausesuspicions,andmaymakeyouloseanimportantcustomer.1.4ClarityYoushouldconvey（传递）exactlywhatyouwishtosayandavoidanymisunderstanding.1.Avoidusingwords/expressionswhichhavedifferentmeaningsorunderstandingsorambiguousmeaningsormakeitclearwithfurtherexplanation;Compare:8a:ThiscontractwillcomeintoeffectfromOct.1.8b:ThiscontractwillcomeintoeffectfromandincludingOct.1,2009.9a:Ouroffersbyfaxareopenforfivedays.9b:Ouroffersbyfaxareopenforfivedaysinclusiveofthedateofdispatch.2.Paragraphthelettercarefullyandproperly.Shortparagraghsratherthanlongparagraghsarerecommended.Generallyifthereareseveralpointstomakeclear,besuretofollowtheprinciple:“onepoint,oneparagraph”.Lookatspecimenletters:1.5ConcisenessFollowtheprinciple:KISS–keepitshortandsimpleinwritingbusinessletters.1.Avoidusingwordyorredundant（冗余的）expressionsanduseshortandsimplewordsinstead;2.Avoidunnecessaryrepetition;Compare:10a:TheletteryouwroteonthefirstdayofthemonthofMayhasbeenreceivedbymewithmanythanks.10b:ThankyouforyourletterofMay1.11a:Weconfidentlybelievethatyouwillhaveagoodturnover,andthatyouwillbeabletoplacerepeatorderswithusinthenearfuture.11b:Weareconfident/surethatyouwillhaveagoodturnover（营业额）,andthatyouwillbeabletoplacerepeatorders（续订单）withusinthenearfuture.3.Usesimpleandplainwordsandshortsentences;4.Usewordstoreplacephrasesorclauses.1