【硕士论文】论我国生态设计的普及与推广

1:12345123123212112345212(3)431234123456311221231234412214Theme:ecologicaldesignpopularizeAbstractThedevelopmentofdesigntrendsisalwayscloselyboundupwiththedevelopmentofthesociety.AfterChinahasenteredthehigh-speederafordevelopmentofaneconomy,wefindsuddenlyChinesebecomerich.Therearesomuchinterestingandfreshproductsinthemarket.Thebeautifulandmultiple-functionalproductsaregettingmoreandmore.ThenChinesegrowingrichgraduallybegintoconsumedesperately.Atthistime,domesticandmoreandmoreknowledgeablepeoplecalluponpeopletoeconomizelimitedresources,payattentiontoenvironmentalprotectioninthecourseofproductionandconsumption.Thereisthevoiceinindustrialdesigncircles.Designanimportanttrendthatisindustrydesigndevelopmentinecology.Evenworldwide,itisanewstudent'sthingsthattheecologyisdesigned,itisunripe,thedesignerstrytoexploreit,theconsumerstrytoacceptit.InChina,theecologyisdesignedandstayedespeciallyinconceptualdesign,can'treallyenterthemarket,andrunthroughtothesociety.Chinaisthebigcountryofamanufacturingindustry;allkindsofproductsproducedareonsalethroughoutthewholeworld.Buttheecologyisdesignedandhascan'tbereallyappliedtoallkindsofproductsextensivelyallthetime.WhyecologicaldesignofChinacan'tbeacceptedbyenterprisesasthemainstream,acceptedbythemarket?Firstofall,thisisdeterminedbymarketcharacteristicofChina.CharacteristicanalysisofChinesemarket1Consumersdonotbuytheecologicalproductsbecause(1)Understandingofecologicalproductslittle,evenalotofconsumerknowmarkethavewhichproductsecologicalproductatall.(2)Ecologicalshortageofproductinmarketbelieveinsense,toomanyfakeproductshave.(3)Ecologicalproductvariouskindsofquestionofitself,suchasexpensive,coarse,payattentiontotheuseofthematerialbutignoredtheappearanceoftheproducts.(4)Consumers'environmentalprotectionconsciousnessisnotstrongenough,foreignconsumerscomparewithChineseconsumers'ecologicalconsciousness2Theecologicalproductsarenotacceptedbythemarketbecause(1)ThedesignerwhodesignsecologicalproductsunderstandstothepsychologythatChinese5consumersconsumetheecologicalproductsthoroughlyincompletely.2Themarketistheendofproductdesign,andthemainbodyofthemarketisconsumers.Consumersinfluencethedecisionofthepolicy-makinglevelofenterprisesandproductdevelopmentdirectly.3OverseasmarketandcomparisonoftheChinesemarketcomparewiththedevelopedcountry,nomatterconsumer'sconsciousnessormarketmaturityoreventhedesigner'ssenseofduty,Chinaatthepresentstagestandsoppositeeachotherweaker.3Thepolicymakerofenterprise'sproductiondoesnotdevelopthiskindofproduct,because(1)Expensive,higherthanthelikeproductonthemarket(2)Enterprise'soperatorlacksconsciousnessofenvironmentalprotection.Whatdoenterprisescareaboutmost?Enterpriseproducesandsellsproducts,isitwaveinprimaryimportancetoacquireanadvantage.(3)Consumer'sstrongrequestnottothiskindofproduct.Theabove-mentionedproblemexistone,maymakeenterprisepolicymakerapproveacertainquantityofproductforproduce,theeyesofenterprisesarefortheprofitafterall.Questionsofandtheproductsonalotofmarketsoftenaboveallexist.Afteralotofexperimentecologicalproductsgoonthemarket,themarketreflectsverybadly,hasnotmerelyattackedtheenthusiasmforproductionofenterprises,haveattackedconsumerswhobuythisproducttoo.4designerdidnottheecologicalproductbecause(1)ConsumersdonotbuythiskindofdesignIfconsumerbuythedesireanddemandofproduct,itisimpossiblefordesignertodesignproductoftypethis.Becausetillnow,consumershavebeenlivingoverresourceswastingverymuchallthetime.Theurbanite'slivingstandardhasbeenimprovedgraduallynow,sincelifeextravaganceandwastebecomeakindoffashion.Furthermorethatmadepeopleafraidisthatsuchso-calledfashionablelifespreadinthecity,peopletakethisashonor,andeverybodydoesnotwanttochangesuchalifestyle.Goalandidealthatalargenumberoflifestylesofconsumingresourcesbecomepeople.Sothemostbasicreasonthatconsumersdonotbuythiskindofproductisthateverybodyisunwillingtochangetheexistinglifestyle.Enterprise'spolicymakerdoesnotdevelopthiskindofproductactuallythequestiononlyliesin,Iftheproductsofenvironmentalprotectiontype,attheprice,theappearanceandotherrespectsareallhadwithlikeproductandatie,thenenvironmentallysafeproductswillbeamainproduct,butnotsuchnow,appearonceinawhileinourlife.EnvironmentallysafeproductsshouldtaketheroadtoabenigndevelopmentDealwiththepriceproblemoftheproductscorrectlyRequisitionfordesignerIndustry'sdesignershouldpayattentiontothefollowingseveralpointswhendesignecologicalproductsAHaveone'sowncharacteristicstodesigntherespectevenmoreintheappearance,utilizethedesigner'simaginationandintention,tothesusceptibilityofartandfashion,designtheuniquestyleofenvironmentallysafeproductsaccordingtothecharacteristicsofenvironmentallysafeproduct;BHandletherecycledmaterialcautiously,payattentiontomajorconsumers'consumerpsychology.6CWhiledesigningtheproducts,itisnotmerelythedesignwhichcarriesonthefunctionandappearance,productsscraptreatmentafterretrievewayisitcarryonreasonablefeasibledesigntowanttoo.Inaword,nomatterwhateradesignersarein,mustbefromtheglobalangleorconsideringthequestionintermsofregionatleastcompletely.