牛津英语M4U1Reading1

陈集中学校本课程◆Module4Unit1◆导学案班级小组姓名2014年4月21日星期一主备人：崔萍萍审核人：高一英语组1课题名称Unit1Reading(1)课型新授课课时No.2【学习目标】1.TohelpSsgetageneralideaaboutthetext.2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.3.TohelpSsmasterReadingStrategy.【学习重点】1.Howtomakethestudentsunderstandthepassagebetter.2.HowtohelptheSsdeveloptheircreative,comprehensiveandconsolidatingabilities.【学习难点】TomasterthereadingstrategyofUnit1andunderstandreadingtextbetter.【学法指导】Skimmingandscanning【导学过程】（学习方式，学习内容，学习程序，问题）个案补充预习导学（15分钟）一、ReadReadingstrategyonP3andanswer：(A级)1.Whatisexpositorywriting?2.Whatkindofformatdoesitusuallyfollow?二、Readthepassagecarefullyandfindtheanswerstothefollowingquestions.(B级)1.Whatisanadvertisement?2.Howmanymaintypesofadvertisementsarethere?Whatarethey?3.Whereareadvertisementsmostcommonlyfound?4.Whatisacommercialadvertisement?5.Whyaresomeoftheadvertisementscleveraccordingtothetext?6.WhyshouldwefollowtheadviceinPSAs?展示导思（15分钟）三、FinishPartC1onP4andtrytocorrectthemistakes.(B级)1.2.3.4.5.6.四、Accordingtothetext,choosethebestanswer.(B级)()1.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_______A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular()2.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”A.Sinceyouaregoodatcooking,youneedn’tbuytheveryfreshestfood.B.Becauseyouareanicecook,thefreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldn’tbuytheveryfreshestfood.()3.Whichofthefollowingadvertisementsisdifferentfromtheothers?A.Bright-TeethfightsbadbreathB.ProjectHope—schoolingeverychildC.Knowledgechangeslife()4.Whatistheauthor’sattitudetowardsads?A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdon’ttellthetruthandwemustn’tbelievethem..C.Someadvertisementsofferinaccurateinformationandweshouldbecarefulaboutthem.检测导练（15分钟）五、根据短文内容,填出恰当的单词形式.(B级)Advertisementshavebecomeapartofourlife.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whichare课前自主学习课中合作探究课堂自主检测陈集中学校本课程◆Module4Unit1◆导学案班级小组姓名2014年4月21日星期一主备人：崔萍萍审核人：高一英语组2m_______top______aproductors____.Buttheydon’ttellpeoplethec____truth.AnotheroneiscalledPSAs,whichareoftenplacedforf____.Theyd____withmanys_______problems,whichoftenaffectpublicw______.六、CompareCAswithPSAsandfinishthefollowingtable.(C级)TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeCAsPSAs七、阅读理解。(C级)Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today’sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycan.sometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麦片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.Forexample,youprobab1ydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.()1.Whatisdiscussedinthispassage?A.Thecontentofmodernadvertising.B.Theskillsofmodernadvertising.C.Theresultsofmodernadvertising.D.Thewritingofmodernadvertising.()2.Accordingtothepassage,agoodadvertisementshould.A.bebothpersuasiveandeffectiveB.givepeopleusefulinformationC.showpeopleaproductD.showpeopleanewideaofaproduct()3.Fromthepassage,weknowthat.A.modernadvertisinghaslesseffectoncustomersB.oncecustomersseeadsaboutanewcerea1,theyaresuretobuyitC.cerealcanmakepeoplestrongD.cerealisakindoffoodwhichispopularamongpeople()4.Whatcanweinferfromthepassage?A.Customerscaneasilybepersuadedbyadvertisements.B.Customersshouldbepersuadedbyadvertisements.C.It’simpossibleforcustomerstobuyaproductwithoutadvertisements.D.Customersbuyproductsaccordingtotheirdemandsratherthantheadvertisements.课后自主巩固陈集中学校本课程◆Module4Unit1◆导学案班级小组姓名2014年4月21日星期一主备人：崔萍萍审核人：高一英语组3M4unit1Period2课前自主学习一、1.Expositorywritingismeanttointroduceyoubasicinformationonatopic.2.Itusuallyfollowsthesamebasicformat:introductionofsubject,examplesandfactsthatdeveloporsupporttheidea,conclusion二、1.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.2.Two.commercialadvertisementsandpublicserviceadvertisements3.Newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindthem.4.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.5.Becauseevenifanaddosenotlie,itdoesn’tmeanitisaltogetherinnocent.6.BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.三、T