Unit-Three-The-many-meanings-of-colors

thefoodindustryitseffectsonpeopleflagspersonalityOtherbusinessandtradeP1&2P3P4P5P61.WhoisMaxLuscher?ASwisspsychologist2.Whichtwocolorsremindpeopleofpeaceandquiet?BlueandgreenRed,green,orangeandyellow.3.Whatarethemain“appetite”colors?5.WhatdoesthecoloroftheUNflagsymbolize?Peace4.Whatcolorisoftenusedbytheenvironmentalmovement?Greencolorpersonalityredbluegreenyellow__________andadventurous,lookingfor____________________and_____________,preferringa__________life__________,adislikeofchangeand_______________openand______,ambitiousand___________energeticexcitementcalmincontrolpeacefulfirmnessafearoffailureoptimisticfreecolortheassociationinnaturewithcoloursblue_____________________green______________________redbloodandmeat,______________________black______________________theskyandtheseaplantsandtreeshuntingandinjuries,firethedarkestnightsColourisassociatedwithmanyaspectsofourlife,let’sfindthem:businessenvironmentpoliticsP4-5P6P6Colourandpolitics:revolutionactionconservativepartypeacetheUnitedNationsColourandenvironment:Colourandbusiness:stimulateourappetitepersuadeustobuymorefood.Redstimulatestheappetiteandmakesusfeelenergeticsothatweleavequickly,thusmakingspaceforotherpeople.Persuadeustothinkofthebankasasafeandreliableplace(blue,brown,green)sunshineholidayTravelagency1.MaxLuscherhasspentalongtimestudyingcolor.TrueorFalseT2.Manycolordonotaffectus.FSwisspsychologistMaxLuscherhasspentmostofhislifestudyingcolor.Eachcoloraffectsusinadifferentway.3.People’sheartbeatsgetfasterwhentheyseethecolorsblueandgreen.F4.Yellowisoftenusedbyfoodmanufacturerstopersuadepeopletobuyfood.TPeople’spulseratesdecreasewhentheyseesafeandfamiliarcolorssuchasblueorgreen.Red,green,orangeandyellowareregardedasthemain“appetite”colorsthathelppersuadepeopletobuymorefood.Answerthequestions1.Whyaresomecolorscalled‘appetite’colors?Becausethesecolorshelppersuadepeopletobuymorefood.2.Whatdofast-foodcompanieswantpeopletodo?Theywantpeopletoeatquicklyandthenleaveinordertomakespaceformorecustomers.3.Whatcolorsareconsideredserious,andwhousesthem?Blue,brownandgreenareconsideredserious.Thesecolorsareusedbybanks.4.Whatisthemostimportantcolorinmostflags?Why?Redisthemostimportantcolorinflags,becauseitisthecolorofactionandover80%ofcountrieshaveitintheirnationalflags.5.Whyiscolorapowerfultool?Itcanbeusedtohelpus,torelaxus,tocontrolusandtomakeusbuythings.•awhitelie•whitewedding•blackandwhite•togetthegreenlight•green–eyedmonster•greenfingers•吉祥的婚礼•园艺技能•得到允许•无恶意的谎言•白纸黑字•害红眼病的人•blacksheep•whiteelephant•outoftheblue•onceinabluemoon•blueblood•heartofgold•sb.seered•心地善良•千载难逢•败家子，害群之马•大而无用的东西•怒火中烧•突然地•贵族出身Phrases1.对……的研究thestudyof…2.汇集了科学事实和情感猜测amixtureofscientificfactandemotionalguesswork3.花费大半生做某事spendmostofone’slifedoingsth.4.研制一个颜色测试developacolourtest5.诠释/形成个性explain/formone’spersonality6.根据…accordingtosb/sth7.寻求刺激lookforexcitement8.(人)冷静有自制力sbbecalmandincontrol9.喜欢平静的生活preferapeacefullife10.不喜欢变化(n.)/不喜欢//厌恶做…(v.)adislikeofchange/dislikedoingsth.11.害怕失败(n.)afearoffailure12.开朗自由openandfree13.在不同方面影响某人affectsbinadifferentway14.使（人）想起平静安宁remindsbofpeaceandquiet15.A熟悉//通晓BB被A熟知AbefamiliarwithBBbefamiliartoA16.在自然界中很少见berareinnature17.……是正常的18.使人紧张makesbtenseItisnaturalthat…(should)do19.把A与B联系//联想到一起associateAwithB20.考虑你周围的颜色thinkaboutthecolorsaroundyou21.被看作为主要的“开胃色”beregardedasthemain“appetite”colours22.说服//诱使某人做某事persuadesbtodosth=persuadesbintodoingsth23.刺激食欲;开胃stimulatetheappetite.24.使人充满活力makesb.(feel)energetic25.为…让坐//腾出空间makespace/roomforsb26.认为银行是安全可靠的地方thinkofthebankasasafeandreliableplace27.……已经不是秘密了Itisnosecret+that//wh-主从28.旅行代理人travelagents29.超过80%的国家over80%ofcountries30.象征着和平symbolizepeace31.联合国theUnitedNations32.选…为…choose…as…33.下次nexttime引导时间状语从句