产品知识认知程度对初始激活域的影响研究

大连理工大学硕士学位论文产品知识认知程度对初始激活域的影响研究姓名：张海松申请学位级别：硕士专业：企业管理指导教师：董大海20051219产品知识认知程度对初始激活域的影响研究作者：张海松学位授予单位：大连理工大学参考文献(26条)1.PunjGirish.SrinivasanNarasimhanInfluenceofExpertiseandPurchaseExperienceontheFormationofEvokedSets1989(01)2.罗格D布莱克韦尔.保罗W米尼德.詹姆斯F恩格尔.徐海.朱红祥.于涛消费者行为学20033.NaeimHAbougomaah.JohnLSchlacter.WilliamGaldisEliminationandChoicePhasesinEvokedSetInformation1987(04)4.AlbaJosephW.JWesleyHutchinsonDimensionsofConsumerExpertise1987(04)5.ChiMicheleneTH.RobertGlaser.ErnestReesExpertiseinProblemSolving6.JohnsonEric.JEdwardRussoProductFamiliarityandLearningNewInformation7.PunjGirishN.RichardStaelinAModelofConsumerInformationSearchBehaviorforNewAutomobiles8.BrucksMerrieTheEffectsofProductClassKnowledgeonInformationSearchBehavior9.DacinPeterA.AndrewAMitchellTheMeasurementofDeclarativeKnowledge10.德尔I霍金斯.罗格J贝斯特.肯尼思A科尼.符国群消费者行为学200311.迈克尔R所罗门.张莹.傅强消费者行为199912.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理200113.LWTurley.RonaldPLeBancEVOKEDSETS:ADYNAMICPROCESSMODEL199514.HoyerWayne.StevenPBrownEffectsofBrandAwarenessonChoiceforaCommonRepeat-PurchaseProduct199015.罗格D布莱克韦尔.保罗W米尼德.詹姆斯F恩格尔.徐海.朱红祥.于涛消费者行为学200316.MarchJG.SimonHAOrganizations195817.HowardJAMarketingManagement:AnalysisandPlanning196318.PetrofJohnV.DaghfousNaoufelEvokedset:Mythorreality?199619.NarayanaChemL.MarkinRamJConsumerBehaviorandProductPerformance:AnAlternativeConceptualization197520.GronhaugKjellSomeFactorsInfluencingtheSizeoftheBuyer'sEvokedSet1973(03)21.JacobjacobyModelofMulti-BrandLoyalty1971(03)22.SherifM.CWSherifAttitude,Ego-involvementandChange196723.BelonaxJr.JosephAMittelstaedt.RobertAEvokedsetsizeasafunctionofnumberofchoicecriteriaandinformationvariability1978(01)24.AlbaJW.ChattopadhyayAEffectsofContentandPart-categoryCuesonRecallofCompetingBrands198525.ReillyMichael.ParkinsonThomasLIndividualandProductCorrelatesofEvokedSetSizeforConsumerPackageGoods1985(01)26.NarayanaChemL.MarkinRamJConsumerBehaviorandProductPerformance:AnAlternativeConsideration1975(04)本文链接：授权使用：上海海事大学(wflshyxy)，授权号：259ba000-39d6-4d36-b81a-9df9008fac56下载时间：2010年9月22日