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主讲者:黄江洪经英Q1243NestleinChinaProductsCompanycultureIntroductionBasicinformationNestléwasfoundedbyHenriNestlein1867.It’stheworld‘sleadingnutrition,healthandwellnesscompany.Nestleusedhisownnameforthebrandname,buthisnameintheEnglishlanguageiscomfortablysettleddownandside.BasicinformationFounderHenriNestlé,aSwisspharmacistHeadquartersinVevey,SwitzerlandCareNatureSafetyprovideconsumerswiththebesttasting,mostnutritiouschoicesinawiderangeoffoodandbeveragecategoriesandeatingoccasions,frommorningtonight.HistoryNestle,(HenriNestle)createdin1867andheadquarteredinVevey,LakeGeneva,Switzerland(Vevey)Nestleisa138-year-oldcompanyoriginatedinSwitzerland1905-1908:thesethreeyearssawanexpansionintotheUnitedStates,Singapore,Bombayandfurthereast1918-1938:risingpricesforrawmaterials,thewordwidepostwareconomicslowdown,anddeterioratingexchangeratesmeantthiswasadifficultperiodofNestlé.1938-1944:thefirstthulyglobalconfictchangedNestlé'scompanystructure.FactorieswereestablishedindevelopingcountriestoovercomedistributionproblemsTheendofWorldWarIINestlé‘sgrowthacceleratedandcompanieswereacquired.In1984,launchanewroundofacquisitions.Thefirsthalfofthe1990stradebarrierscrumbledandworldmarketsdevelopedintomoreorlessintegratedtradingareasTheyear2003startedwellwiththeacquisitionofMövenpickIceCream,enhancingNestlé'spositionasoneoftheworldmarketleadersinthesuperpremiumcategory.In2005,Nestlehasmorethan500factoriesworldwide,25millionemployeesandannualsalesofupto91billionSwissfrancs.In2006,JennyCraigandUncleToby'swereaddedtotheNestléportfolioand2007sawNovartisMedicalNutrition,GerberandHenniezjointheCompany.Attheendofthatyear,NestléenteredintoastrategicalliancewiththeBelgianchocolatierPierreMarcolini.Thepartnershipendedin2012.In2008,NestlébeganaprocessofsellingAlconbydivesting24.8%toNovartis.In2009,NestléopenedtheChocolateCentreofExcellenceinBroc,Switzerland.EarlyinJanuary2010,ourcompanyannouncedthesaleofourremainingAlconsharestoNovartis.JanuaryalsosawtheacquisitionofKraftFoods’frozenpizzabusiness,notablytheDiGiornobrand.Thiswascompletedintwomonths.InMay2010,theSpecial.Tteasystemwaslaunched,andthefirstNestléCreatingSharedValueprizewasawarded.NestleinChinaThefirstTradeOfficeinShanghaiin1908NestleproductsCo.,LTDinHongKongin1920TaiwanNestleCo.,LTDin1982thefirstOfficeinGuangzhouin1984TheTwinsNestleCo.,LTD——firstJointventurecompany——inHeilongjiangin1987NestlemilkHongKongCo.,LTDin1992ChinaheadquartersinBeijingin1996ShanghaiR&Dcenterin2001BeijingR&Dcenterin2008Products1.BabyFoods2.BreakfastCereals3.Chocolate&Confectionery4.Coffee5.Dairyproducts6.Drinks7.IceCream8.IntheKitchen9.NestléProfessional10.Nutrition&Health11.PetcareCoffeeBerasRiceDrinksIceCreamMilkPowderMineralWaterCompanycultureNestlé’sobjectivesaretoberecognisedastheworldleaderinNutrition,HealthandWellness,trustedbyallitsstakeholders,andtobethereferenceforfinancialperformanceinitsindustry.Webelievethatleadershipisnotjustaboutsize;itisalsoaboutbehaviour.Trust,too,isaboutbehaviour;andwerecognisethattrustisearnedonlyoveralongperiodoftimebyconsistentlydeliveringonourpromises.Theseobjectivesandbehavioursareencapsulatedinthesimplephrase,“GoodFood,GoodLife”,aphrasethatsumsupourcorporateambition.Asweallknow,ifabrandwantstobewelcomedbythepublicandhasitsownpositionintheworld,itsmustownitscharacteristicsanddistinguishfromothers.Nestlejustdoestheminpoint.ThesuccessofNestlecanbeconcludedtothefollowingpoints:1.Nestlekeepsinmindthatsatisfyingtheneedofconsumersisthepriority.2.Nestlekeepsonchangingandbecomingbetter.3.TheattitudeonhowtoregarditsemployeesBusinessPrinciplesNestléiscommittedtothefollowingBusinessPrinciplesinallcountries,takingintoaccountlocallegislation,culturalandreligiouspractices:1.Nutrition,HealthandWellnessTheircoreaimistoenhancethequalityofconsumersliveseveryday,everywherebyofferingtastierandhealthierfoodandbeveragechoicesandencouragingahealthylifestyle.Theyexpressthisviatheircorporateproposition'GoodFood,GoodLife'.2.QualityAssuranceandproductsafetyEverywhereintheworld,theNestlénamerepresentsapromisetotheconsumerthattheproductissafeandofhighstandard.3.ConsumerCommunicationTheyarecommittedtoresponsible,reliableconsumercommunicationthatempowersconsumerstoexercisetheirrighttoinformedchoiceandpromoteshealthierdiets.Theyrespectconsumerprivacy.4.HumanrightsintheirbusinessactivitiesTheyfullysupporttheUnitedNationsGlobalCompact’s(UNGC)guidingprinciplesonhumanrightsandlabourandaimtoprovideanexampleofgoodhumanrights’andlabourpracticesthroughouttheirbusinessactivities.5.LeadershipandpersonalresponsibilityTheirsuccessisbasedonourpeople.Theytreateachotherwithrespectanddignityandexpecteveryonetopromoteasenseofpersonalresponsibility.6.SafetyandhealthatworkTheyarecommittedtopreventingaccidents,injuriesandillnessrelatedtowork,andtoprotectemployees,contractorsandothersinvolvedalongthevaluechain.7.SupplierandcustomerrelationsTheyrequiretheirsuppliers,agents,subcontractorsandtheiremployeestodemonstratehonesty,integrityandfairness,andtoadheretotheirnon-negotiablestandards.I
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