论高清晰度电视时代电视节目内容的策划

上海交通大学硕士学位论文论高清晰度电视时代电视节目内容的策划姓名：王晓铭申请学位级别：硕士专业：广播电视艺术学指导教师：夏平建200701011200712322007123200712332118-554TELEVISIONSCHEMINGINHIGHDEFINITIONTELEVISIONERAABSTRACT“Beingdigital!”Withtheevolutionoftechnology,NicholasNegroponte’spredictionshavecometrue.Broadcastinghasalsocaughttheworldwidedigitalwave.Inthe21stcentury,digitizationofbroadcastingbecomesahottopic.Thedigitizationofbroadcastingwillrealizeahighquality,advanced-functionbroadcastingmedia,providingmulti-channel,diversificationofprogrammingcontentandinteractiveservicestoclients.Historyshowsthatnewtechnologiesarealwaysconsumer-driveninnovations.People’schangingcompetitivedemandisthefundamentaldriverofcreatingnewtechnologies.HighDefinitionTelevision(HDTV)hasitsdistinctcharacteristicsthatmeetpeople’sneed,bothvisuallyandartistically.Therefore,digitalHDTVwillbethethirdgenerationtelevision,followinganalogyblacktelevisionandanalogycolortelevision.AfteranalyzingandcomparingHDTVdevelopmentinJapan,UnitedStatesandChina,thearticleindicatesthatthelackofadequateHDTVcontentisthemainobstacleinChinaHDTVindustry.ContentisKinginanalogybroadcastingwhilegoodcontentiskingindigitalbroadcasting.HDTVcontentshouldhavespecificappealtoitstargetaudience.Basedontheresearch,includingfirsthandsurveyofHDTVpotentialtargetaudiencesandotherlatestHDTVreports,thearticlepointsthatChinaHDTVChannel’sstrategicpositioning------HDTVNewsChannel.Duringthe“10thFiveYearPlan”,ChinamakesgreateffortsondevelopingindependentlyownedintellectualpropertycoretechnologyinDTV.Intheupcoming“11thFiveYearPlan”,Chinashoulddevotetobuild“ContentHighland”topromoteHDTVindustry.HDTVNewsChannelstrategywillnotonlysatisfydifferentshareholdersinindustrychain,butalsoserveasthepowerfulenginefordigitizationinChina!KEYWORDS:HighDefinitionTelevision,TelevisionScheming,HighDefinitionNewsChannel71.11925JohnLogieBaird1936112BBC405505019361937512BBC1939430NBC195619571958――51958512516819628545962441.21953FCCNTSCNationalTelevisionSystemCommittee195460701974101197411197511975197811197819821019831987193416912006200530212271283.3895.81%1.2613940101.31.3.121DNA900101000200030004000500060007000800090001962197019761978198019821984198619881990199219941996199820002002200410801995150DVBDVBDVBDVBDigitalVideoBroadcast19964199810BBCOnDigital11200312192412005230023009008002004143.6209021200020032004111200310016.820041000106200530004132008201020152200520082010201520068GB20600-20062007811.3.2Digital12StandardDefinitionTelevisionDigitalHighDefinitionTelevision3CCIRITU8013”703070Hi-VisionMUSE11253021NTSC5NTSC4.2MHz20MHz19906GIDigiCipherVHFUHFGIDigiCipherZenithDSC-HDTVDigitalSpectrumCompatibleHDTVATRCAdvancedTelevisionResearchConsortiumAD-HDTVAdvancedDigitalHDTVMITGICCDCChannelCompatibleDigiCipher/Mbps/SDTV7045763~8350~600MPEG-2DVDHDTV1920108018~20800~1000MPEG-25013FCCRichardEWileyGrandAlliance.19942GA199571995ATVATSC1992HDTV1993~199419991015021.3.31019281938194819581968197819881999200914MarshallMcluhan1911—19802015Ld/L3438d/L()=1-1.5310°1620°20°30°30°10°20°30°=1169LD3tg/2=D/2L18°18°x16/9=32°32°x60x18°x601920x1080TodayNewsTodayNowNewsNow175.15.15151Center2LeftRight2LeftSurroundRightSurround(LFE)1.3.418192.170040100050%1550InformaTelecon&Media3020061CESCEA2006CEACEA200689%159023042.219881989NHK1.972.863.885.897.568.9310.63024681012InformaTelecoms&Media2006201990NHK400120020~3019966PerfectTVCS200012BS73(SDTV)72003e-Japan200282005126200282003281%2003523NationalCouncilforPromotionofTerrestrialDigitalBroadcastingNHK1287162003435211998PublicSpendingNICT200210TheStudyGrouponBroadcastProgramProductionintheBroadbandAgeRikkyoUniversityMasayukiFUNADANHK200332002320049.620031212005280060%NHK5520064NHKNHKNHK50%MPHPT1923222.38019871500FCC6MHzFCCFCC6MHz6MHz6700NABABCNBCCBSFoxFCC2000020042819974FCCFCC20031110020061120031150%52005DigitalTelevisionTransitionandPublicSafetyAct2009217239.92401001500/20057ConsumersUnionsConsumerFederationofAmerica1600GovernmentAccountabilityOffice19%2100/FCC15%ConsumerElectronicsAssociation13%20057150899.7%70%6141685%50%CBS27/NBA21.5/ABC16/NBC15/NBC60%CBSCBS200622634710244CBS1900193020002030210021302200223060ColdCaseCSITheKingofQueensHowIMetYourMotherTwoandaHalfMenCourtingAlexCSI:MiamiNCISTheAmazingRaceStillStandingCriminalMindsCSI:NYSurvivorPanama:ExileIslandCSIWithoutaTraceGhostWhispererClosetoHomeNumb3rsPanicRoom48HoursMystery2.44CHC432006112006427CHC2006517—2006486.2%18.8%12720319201080I50Hz41695720576625618300080020068142086167CHC400050002K3000~50005CHC314776/120/1440/28/336/IC300016262.4NBA2006NBACBSFOXHBOCBS2007114ABC11520071CBSABCCBSYes,DearBeckerFamilyLawJAGTheAgencyFirstMondayTouchedbyanAngelTheDistrictJudgingAmyTheEducationofMaxBickfordTwoAgainstTimeCSI:CrimeSceneInvestigationEverybodylovesRaymondABCMyWifeandKidsOnceandAgainDharma&GregThePracticeSpinCityNTPDBluePhillyAccordingtoJimTheDrewCareyShowTheABCSaturdayNightMovieTheWonderfulWorldonDisney27120001600475013000~4000283.1700040%3000IT33%207070909019741001000101212231163-4I30-4012013/II5013/29690500/37/50/II2004-31/210%-20%20%-30%40%7%%%%%06.93.074.383.21-103.013.814.85.911-309.944