郑开马拉松赛事策划案

-1-郑开国际马拉松Zhengzhou—KaifengInternationalmarathonAGroupProjectSubmittedtotheSchoolofTourismofHenanUniversityofFinance&EconomicsinPartialFulfillmentoftheRequirementsforthecourseofEventManagementAcademicStreamYear:2009-2010-1ByGroup9，Classic3，Grade3Qiruijing,Wuya,Lilinru,ZhangyingCourseLecturer:Mr.Zhou,ChunlinDate:2010-6-26-2-GeneraltermCoverletterInour23yearsoflife,therehavebeenmanythings.Universitydaysarethebestpartofthem.WecanneverforgetthedayswhenIsteppedintoouruniversity.Wewasimpressedbyitsgarden-likecampus,itsenthusiasticstudents，itslearningatmosphereandsoon..Nowwewillleavethecampusandweneedanactivitytocommemoratethedaysthatwespentonthecampus，sowedecidedtoholdagraduationceremony.Ourgrouphas5membersinall,afterdiscussing，wedividedtheworkintofivepartsindetail,asfollows:QiruijingAstheleaderofthegroup,shetaketheresponsibilityoftheactivity.Shecommunicateswiththemumbersintime,supervisetheimplimentofthestatusandensuretofulfillthegoal,andsummatizethewholetaskfinally。Atthesametime,sheshouldcompletethegeneralintroductionofthetask.WuyaSheneedtoaccomplishthefeasibilityreportofourtask.Inthereport,sheshouldintroducethebackground,thecost,theresourceandinfrastructure,thesignificanceandsoon.Throughouthisreport,wewilldicidetheactivityfeasibleornot.LilinruHerassigmentistocompletethestrategicplan.Thoughoutherplan,weshouldknowthevision,mission,goals,andidentificationofstrategyoptions,sowecancompletethewholeactivitysmoothly.ZhangyingSheneedtowriteouttheoperationplans,especiallythehumanresourceplanandthemarktingplanshouldbeintroducedcarefully.Thenshecandescribethesponsorshipplan,thefinacialplan,thelogisticsplaninanutshell.ShewritetheoperationplanswithLiuQingyu.Herpointisthecontrolsystems,theriskmanagement,theeventevaluationandthe-3-appendixandsheneedtomadesomecharts.Notice\AcknowledgmentPleasenotetheaddmissiontime.Don’tbelate.Pleaseobeytherules,keepyourvoicesdownandstayinyourseat.Don’tcrowdwhenyouleavethemeetingplace.Pleaseremainquietduringtheperfermance.ThanksforthestudentnuionoftheToursimDepartement.Thanksforoursponsors.目录郑开马拉松简介..................................................................................................................................-4-主题、设计理念..................................................................................................................................-4-利益相关者..........................................................................................................................................-4-背景......................................................................................................................................................-5-比赛场地..............................................................................................................................................-5-开支和收益..........................................................................................................................................-5-资源和基础设施..................................................................................................................................-6-重要性和影响力..................................................................................................................................-8-总结......................................................................................................................................................-9-目的、使命和愿景............................................................................................................................-10-战略目标和目标体系........................................................................................................................-11-人力资源............................................................................................................................................-11-环境分析............................................................................................................................................-13-建议....................................................................................................................................................-15-目标计划............................................................................................................................................-15-赞助计划............................................................................................................................................-15-财政计划............................................................................................................................................-16-后勤计划............................................................................................................................................-16-人力资源计划....................................................................................................................................-17-控制体系............................................................................................................................................-18-风险管理....................................