我国企业文化所存在的问题及原因分析与对策(毕业论文doc)

精品摘要在市场经济飞速发展的今天，企业文化对于企业的重要性不言而喻。企业文化作为社会大文化的一个子系统，客观地存在于每一个企业之中。优秀的企业文化，将极大地促进企业的发展，反之则将削弱企业的组织功能。企业文化总是随着企业和社会文化的发展而不断发展，因此，企业文化的建设是企业的永恒主题，企业文化是企业价值观的核心。企业文化是企业广大员工在长期的生产经营活动中逐步形成，并经过企业家有意识的概括、总结、提炼而得到确立的思想成果和精神力量，它是企业优良传统的结晶，是维系企业生存发展的精神支柱。本文以我国企业为研究对象，对我国企业的企业文化现状、以及面临的问题进行了系统的分析研究。阐述过程共分为三个部分；第一部分根据我国企业当前现状发现所存在的问题，例如企业管理和控制经销商难度加大、企业渠道结构陈旧、企业的渠道通路普遍存在着渠道金字塔现象等，这些都导致了我国企业在实际运行过程中出现了自主性弱、比较被动等一系列现象。第二部分则是透过这些问题寻找成因，成因就是因为行业的发展还属短暂，经营者的运作思路还不够成熟。第三部分是通过对企业现状的具体分析，最后提出了解决我国企业现存问题的具体方法和健全我国企业文化战略方面等方面的对策。本文所运用的具体方法：根据社会发展的趋势和文化的渐进性，结合国家、企业的未来目标和任务考虑文化模式、根据企业的外部客观环境和内部现实条件，采取辩证分析的方法进行分析。旨在通过一系列的分析和研究，为我国企业整理出现存问题的症结所在并提出具有可操作性的建设性意见，创新其渠道，发展其营销。本文创新之处在于企业文化创新要以对传统企业文化的批判为前提，对构成企业文化诸要素进行全方位系统性的弘扬、重建或重新表述，使之与企业的生产力发展步伐和外部环境变化相适应。关键词：企业文化；发展；创新；企业潜力精品AbstractNowadays,themarketeconomydevelopsrapidandtheimportanceofcorporatemarketingisevident.Enterpriseculture,asthebigsocialcultureofasubsystem,objectiveconsistineveryenterprisein.Excellententerpriseculture,willgreatlyimprovethedevelopmentoftheenterprise,converselywillweakentheenterpriseorganizationfunction.Enterpriseculturealwayswithenterprisesandsocialcultureofcontinuousdevelopmentanddevelopment;therefore,theconstructionofenterprisecultureoftheenterpriseiseternaltheme.Theenterprisecultureisthecoreenterprisevalues.Theenterprisecultureistheenterprisegeneralstaffsinlong-termproductionandoperatingactivitiesgraduallyformedinthecourse,andpassbyentrepreneursconsciousgeneralization,summarizeandrefiningandestablishedtheideologicalachievementsandspiritualstrength,itistheenterprisefinetraditioncrystallization,tosustainthespiritualpillaroftheenterprise'ssurvivalanddevelopment.BasedontheenterpriseinChinaastheresearchobject,toourcountryenterprise'scorporatecultureandproblemsexistinginthepresentsituation,thesystemanalysisresearch.BasedonelaboratingprocessCPCconsistsofthreeparts:thefirstpartaccordingtoourcountryenterprisecurrentsituationfoundtheexistingproblems,suchastheenterprisemanagementandcontroldistributorsincreaseddifficulties,enterprisechannelstructureobsolete,theenterprisechannelaccesswidespreadpyramidphenomenon,thesechannelshaveledtoourcountryenterpriseinactualoperationprocessappearedautonomyweak,passivelyandsoonaseriesofphenomenon.Thesecondpartisthroughtheseseekingcauses,causesisbecausetheindustry'sdevelopmentisshort,operatorofoperationideasaren'tmatureenough.Thethirdpartisthroughtheanalysisofthespecificsituationofenterprise,andfinallyputsforwardsomesolutionstotheexistingproblemsofChineseenterprisesspecificmethodsandperfectourcountryenterpriseculturalstrategyandintegrationaspectsinnovativecountermeasures.Thispaperinnovationintheenterprisecultureinnovationtotraditionalenterprisecultureasthepremise,andacriticalofenterprisecultureelementsforall-roundsystematiccarryforward,reconstructionortoparaphrase,tothatoftheenterpriseproductivitydevelopmentpaceandadapttochangingexternalenvironment.精品Methodsinclude:accordingtothesocialdevelopmenttrendsandcultureprogressive,combinedwiththestate,enterprisesfuturegoalsandtasksconsideredculturalmodel,accordingtotheenterpriseexternalobjectiveenvironmentandinnerrealityconditions,formstheenterprisethecommonnessofcultureandindividualityofancientculture,nationalcultureandtheexistingenterprisecultureadoptscriticizingandinheritingattitude,itsessenceanddiscardthedregs,adoptingadialecticalanalysismethod,cannotsimplyconfirmordeny.ThispaperthroughaseriesofanalysisandresearchforourcountryenterpriseconsolidationappearsavethecruxoftheproblemandputsforwardsomeoperableconstructiveSuggestionsonitschannels,innovation,developmentofitsmarketing.Keywords:enterpriseculture;Development;Innovation;Marketpotential精品目录摘要····································································································IAbstract·····································································································II目录··································································································IV第1章引言·······························································································11.1课题的目的·····················································································11.2课题的意义·····················································································11.3国内外现状及发展趋势······································································2第2章企业文化相关理论·············································································52.1企业文化的概念···············································································52.2企业文化的功能···············································································62.3企业文化相关的理论·········································································7第3章我国企业文化所存在的问题及原因分析·················································93.1我国企业文化现状············································································93.2企业文化存在的问题及原因·······························································103.2.1对企业文化建设认识和重视程度与企业发展的需要不同步···············103.2.2企业内部母文化与子文化建设不同步····················