飞利浦照明电子产品研发的策略和过程管理研究[1]

上海交通大学硕士学位论文飞利浦照明电子产品研发的策略和过程管理研究姓名：胡荣宝申请学位级别：硕士专业：工商管理（MBA）指导教师：田澎20040111THERESEARCHONR&DSTRATEGYANDPRODUCTCREATIONPROCESSOFPHILIPSLIGHTINGELECTRONICSABSTRACTNowadays,thecompany’sstrategychangedfrom“manufactureproduct”to“createproduct”.Duringtheprocess,itrequiresprofessionalresearch&development(R&D)management.ThethesisstudiedtheR&Dstrategyandproductcreationprocess(PCP)ofPhilipsLightingElectronicsCompany,andsummarizedthepracticeandtheMBAlearningoftheauthor,discussedthroughimplementtheinnovationtomarketstrategy,technologyplatformstrategyandglobalintegrationstrategy,toimprovecompany’sdevelopmentmanagement.ThethesisillustrateditusingthepracticecaseofPhilipsLightingElectronicsCompanyanddonerelevantapplicationanalysisforit.ThethesissimplyintroducedPhilipsLightingElectronicsCompanyandtheenvironmentofitsproductindustry,donesimpleanalysisaboutthetrendofthetypicalproductofthecompany,collectedandanalyzedthemainproblemsofthecompany’sR&DstrategyandPCP.Aimedatthoseproblems,theauthordeeplydiscussedtheR&DstrategyandPCPandtherelevantsystematicsolutions.Summarizedthewaysandprincipiaabouthowtonotonly“doitright”,butalso“doitbetter”intheR&D.Itmainlyincludes:Tousecontinuousinnovationtomarketstrategy,toimplementplatformstrategyontechnologymanagement,tointegratethePCP,componentmanagement,design&layoutrules,tool&ITinfrastructuretoreachglobalintegrationinordertotransferdesignsseamlesslyfromregiontoregionintheworldandquickcopy.TothePCPmanagement,thethesismainlyanalyzedhowtoscreentheprojectsofR&DhowtostandardizethePCPmanagement,andextendeddiscussedthesupplierearlierinvolvingtocontributetothePCP.KEYWORDS:R&D,PLATFORM,PRODUCTCREATIONPROCESSMANAGEMENT,PHILIPSLIGHTINGELECTRONICS1200412120031220031212,3200249FIGURE2-1AnnualSaleAndMarketRankingof4BusinessGroupsInPhilipsLignting4FIGURE2-2SaleRateat4RegionalMarketsInPhilipsLigntingElectronicsIn20015678Vision“TheClearLeader:Settingthepaceintheindustry”91011FIGURE4-1InnovationChaininPhilipsLightingElectronicsSince200112FIGURE4-2InnovationManagementTopOrganizationInPhilipsLightingElectronics13FIGURE4-3The3PhasesOfTimeToMarketInPhilipsLightingElectronics141516FIGURE4-4InnovationChainInPhilipsLightingElectronicsBeforeItImplementPlatformStrategyForProductDevelopment17FIGURE4-5InnovationChainInPhilipsLightingElectronicsAfterItImplementPlatformStrategyForProductDevelopment4-318192021222324FIGURE4-6The“Qin”ProjectAndIts4MainFieldsInPhilipsLightingElectronics252627282930FIGURE5-1TheStage-gateProcessOfType3ProjectsFIGURE5-2TheStage-gateProcessOfType2ProjectsFIGURE5-3TheStage-gateProcessOfType1Projects313233ProductionEvaluationMarketDrivenImprovedActions3.0AgreedAssignmentPSUDraftPlatformSpecSFinalPlatformSpecABreadBoardDraftProductSpecB0PlatformPrototypeFinalProductSpec1.0ProductPrototypeDraftProductDoc1.1Productsampel(s)FinalProductDoc1.2Productsampel(s)Releasedproduction&ProcessDoc2.0FinalProductsAssignmentConceptPlatformFeasibilityPlatformDevelop-mentProductFeasibilityProductDevelop-mentPilotPrepa-rationPilotProductionMilestoneDocumentResultsHardwareResultsBGSTRATEGICPLANFIGURE5-4TheInPhilipsLightingElectronics3435FIGURE5-4TheOrganizationOfATypicalProjectInPhilipsLightingElectronicsProjectExtentedTeamProjectManager/ProjectLeaderProductManagerDesignLeaderManufacturingLeaderPurchasingLogisticsComponentDesignSupportGroup(CAD,V&A)DCCDevelopmentOfothersitesTechnicianTechnologyExpert/ConsultantTeamSales(ifdedicated)QAFinanceResidentEngineerProjectCoreTeam363738394041424344InputProcessOutputResponsibilityRequirementMSMeetingMinutesReportCorrectiveplanNon-conformingoccursAnalyzeinfluencecausedbynon-conformingcaseandreasonofnon-conformingcaseCanbecorrected?Cantakerisktocontinueproject/releaseproductandcorrectnon-conformingcaseinnextphase?ReportproposaltoprincipalApproval?Continueproject/releaseproductSuggestcorrectiveplanPlancorrectiveactionImplementcorrectiveactionEvaluatecorrectionresult:OK?Reporttoprincipalandadvise:1.updateprojectrequirement;2.TerminateprojectUpdateprojectrequirement?UpdateprojectrequirementTerminateprojectNYNYNYNYYNMilestoneMeetingMinutes,ReportMilestoneApprovalSheet,ApprovedreportUpdatedSpec./ReturnMap/ScheduleProjectTeamProjectTeamProjectTeamProjectManagerPrincipalPrincipalProjectTeamProjectTeamProductManagerTheprincipalmakedecisionbasedonbusinessconcernandotherimportantfacts,suchasmandatorystandard,safetyandfieldreturnrisk.45464748[1]98100飞利浦照明电子产品研发的策略和过程管理研究作者：胡荣宝学位授予单位：上海交通大学本文读者也读过(10条)1.沈贵治移动通信业的虚拟运营研究[学位论文]20042.黄健民营企业买壳上市实务研究[学位论文]20043.叶熙亚论SUN中国公司的渠道创新[学位论文]20044.费晓峰隧道股份公司薪酬管理实践和探索[学位论文]20045.李军M公司H定制产品研发管理战略研究[学位论文]20076.赵春华MBO后的科技型中小企业的员工管理与激励——上海DK仪器公司的启示与思考[学位论文]20047.张强高校研究型软件开发过程管理的研究与实现[学位论文]20048.沈青山制药企业质量信息系统开发的研究[学位论文]20049.杜关泉基于战略的技术研发管理在大型石化企业中的运用[学位论文]200410.费江舸网络游戏企业成长的基本动力和发展空间[学位论文]2004本文链接：